
Entrepreneur. Spartan. Optimist. Influencer Marketing Guy. CEO -- @outloudgroup Leader of the MuskOx herd -- @gomuskox
Michigan, USA
Joined April 2009
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Bradley Hoos retweeted
Major life hack: Don't complain, ever. Nobody likes a complainer. They drain the energy of everyone around them. It's exhausting spending time around someone who constantly complains about things outside their control. If it’s within your control, go do something about it. If it’s not, you’re just wasting energy thinking about it. Complaining gives too much power to the thing. Take back that power.
When you have partners like @couchandtherube life is good. Congratulations @Graham_Couch
Cora already digs a @goMuskOx flannel, also an underrated swaddle.
Bradley Hoos retweeted
Being “an influencer” isn’t about having a large audience…
It’s about trust
(Don’t conflate the two)
Massive addition for Spartan hockey.
Time to get Cayden a @goMuskOx flannel.
The Athletic: Late season action sends #CBJ Cayden Lindstrom into the off-season believing the worst of his injury woes are behind him
Lindstrom confirmed an earlier report that he's committed to play for Michigan State University @MSU_Hockey this fall
nytimes.com/athletic/6403755…
Partnering with an entire college hockey team that embodies the qualities of your company is pretty awesome.
And it’s even better when that team is ranked #1 in the nation and your beloved alma mater.
Bradley Hoos retweeted
Congratulations to @MSU_Hockey and we’re grateful to have the whole team as part of our 🐂 herd!
I’m grateful for the opportunity to support my alma matter by supporting ALL the players on the hockey team. And really cool to have such great budding journalist cover this!
I had the chance to tell the story behind an NIL deal for the MSU hockey team as they partnered with an MSU alumni and the owner of MuskOx. Such an interesting and fun one to be able to share about Bradley Hoos and his journey here!
@thesnews statenews.com/article/2025/0…
Stoked to welcome all the players on the #1 ranked MSU Spartans to the @goMuskOx herd!
MuskOx flannels became the first-ever NIL deal for the entire Michigan State hockey team.
A 2000 Michigan State grad, Brad Hoos is the founder of the company. He told me his vision for his company aligns with the Michigan State hockey program which made the partnership seamless.
Link to MuskOx site: gomuskox.com/pages/wildlife
It was a lot of fun talking with @wmharris101 — great guy to have a conversation with
"Stop selling products and start building a brand—that's when influencer marketing makes sense." — Brad Hoos
@BHoos is the CEO of The @OutloudGroup, which is a leading US influencer marketing agency. As a proven marketing innovator, Brad and his team at Outloud have worked with hundreds of 8 & 9 figure brands, including Athletic Greens @drink_AG1, Policygenius, SimpliSafe, Fiverr, Chomps, Whirlpool, Keeps, Acorns, NerdWallet, DJI, and many more. A former management consultant and active business builder, Bradley has been featured for his work in The Wall Street Journal, USA Today, Cheddar, Forbes, and Fox News
In this episode of the @UpArrowPodcast by @Elumynt, Brad and I dig into:
✅ How to select high-performing influencers
✅ The difference between brand voice and advocacy
✅ What is the “one rat study” phenomenon in influencer marketing?
✅ Performance metrics for influencer marketing campaigns
✅ AI’s potential in the influencer marketing space
✅ What it’s like working with the biggest influencers like @MarkRober, Cleetus McFarland, and Nicholas Lloyd
✅ Our perspective on AR and VR in influencer marketing (with a shoutout to Will Yin)
Plus, as always, we get into a little of the personal stuff as we talk about growing up as a Navy kid, the do/say ratio, and having two older sisters.
You can watch the video here: elumynt.com/podcast/the-infl…
Also, a special thank you to the inimitable, @TraceWall, Dir. of Content at @Klaviyo for making this intro many years ago.
Bradley Hoos retweeted
Perfect people do not exist. Be slow to judge and show more grace and kindness.
Congrats @MayorMikeDuggan on an amazing run.
#FinishStrong
We always knew that we would win again. Thank you to our fearless and innovative leader @MayorMikeDuggan who led the recovery of our city through prioritizing partnership and people over politics.
This year, he announced he would end his term next year and @MayorMikeDuggan leaves Detroit with 500M in our rainy day fund, an increasing population, a balanced budget, over 40K homes demolished, crime decreasing and our spirits rising.
Thank you Mayor Duggan for your service #2024intheD
Kudos to my local public library for being better at thwarting cyber attacks than pretty much every healthcare facility out there.























