#MuskOx spent the morning with Cameron Rolka—chef and co-owner of Umbo in Traverse City & former head chef at Mink in Detroit’s Corktown. #Oysters in the Midwest 🤯 This Doer breaks it down 👇 youtube.com/shorts/yH4Cgj430… #gomuskox #roamfreely #detroit #traversecity #puremichigan

Confidence comes easy when you’re wearing the best flannel around.

For the love of flannel!

New website 💻 🐂 who this? gomuskox.com

At MuskOx, we don’t just make flannel shirts — we build gear for men who earn their keep. Our heavyweight flannel isn’t stitched for style points, it’s made to withstand the adventure. #GoMuskOx #RoamFreely #HeavyweightFlannel #FlannelShirt

Roam Note 002: Woke up to birds arguing, coffee boiling over, and zero notifications. Best morning in weeks.

Pass the Ox: This one’s for splitting wood 🪓🪵 and turning left when the map says right. Song of the day from Roam Radio, MuskOx Vol. 1: S.OB. By Nathaniel Rateliff & The Night Sweats gomuskox.com/tunes

Sound like you? • Rides hard • Camps harder • Has better trail snacks than the REI guy • Builds fire from scratch If yes, you might want in on this… We’re giving away 2 rider passes to Marquette Trails Fest ‘25! MI trails. Cold drinks. Good vibes. gomuskox.com/MTF

The Gear List, Midweek Edition: 1 flannel 1 folding chair 1 thermos of something we’re not telling HR about 🤭

Our pockets are cut on the bias to reduce waste. Less scrap. Cleaner conscience. #builtresponsibly

We didn’t set out to make the best flannel on earth…it just kinda happened. Now we’re three-time Best Overall Flannel champs, according to the experts at @TheGearJunkie. Hit play to hear our Founder, Brad, say “flannel” at least once. #roamfreely #flannelgang

The verdict’s in. Best Overall Flannel of 2025 — crowned by @TheGearJunkie They called it “one of the softest flannels we’ve ever reviewed,” praised our custom woven fabric, and gave it the top score out of every flannel they tested. 💪 gearjunkie.com/apparel/best-…

Our Grand Flannel clocks in at 8.9oz/sq. yd. Warmer than your ex. Less complicated too.

Roam Note 001: Fog in the rearview. Quiet on the trail. Coffee’s hot. Shirt’s heavy. That’ll do. #roamfreely

Rules? Didn’t pack those. Just the flannel. Goes anywhere, gets into anything. #roamfreely

To all the doers out there, we see you. 62 degrees? 10 degrees? 50 degrees. Yes, yes, yes — all MuskOx weather. Thanks @MattBuckelew

Hat’s on. Worries off. It’s Friday — time to #roamfreely See y’all in the wild ✌️🐂

We’re teaming up with Marquette Trails Fest to give away two race passes to this absolute bruiser of a weekend at the legendary NTN South Trails, June 20–22. Speed, sweat, singletrack. Enter now. Get rowdy. Ride like you’ve got horns. gomuskox.com/mtf

We log off harder than we work. Which is saying something. Off the grid ‘til we’ve earned suspicious tan lines and stories you had to be there to believe. Time to close those tabs, Herd. Go touch some trees. Report back Monday with tales of questionable decisions. 🫡 #roamfreely