A social-first, fully integrated brand acceleration practice with three decades of expertise in creating & sharing brand stories for forward-thinking companies.

Pasadena, CA
Joined October 2009
The strongest stories come from truly knowing your audience—listening closely, creating intentionally, and sharing meaningfully. Take a look at some recent favorites in our new agency reel.
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“Evil has always had a name.” @CapcomUSA_ launched Resident Evil Requiem with a cinematic hero short and a discovery-first, QR-led OOH reveal that drew fans in before going wide. Proud to support the US paid media engine behind it—DOOH, CTV/video, paid social, programmatic, and search—connecting awareness to intent. Read More: ayzenberg.com/work/resident-…
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Finalists for the 18th #ShortyAwards were released today and our work for the @msdev TikTok channel has been selected across 3 categories (Technology, Community Engagement, and TikTok Presence). If you're into it, give us a vote (or three). You can cast a new vote everyday, from now until April 8th. But no hacking, please. 🔗 shortyawards.com/18th/micros… 🔗 shortyawards.com/18th/micros… 🔗 shortyawards.com/18th/micros…
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Ayzenberg President Chris Younger joins @Xsolla on Monday, March 9th to discuss marketing strategies driving game monetization, from smarter targeting to licensed IP and music as a revenue lever. #GDC2026
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Vault Boy Mode: ACTIVATED. 👍 @Fallout @bethesda  #Fallout
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#CES 2026 reinforced a simple reality: AI is drastically accelerating content and discovery, but trust still decides what lands with audiences. Our takeaways: alist.ly/4quC8V6
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At a #CES panel on Gen Z digital habits, creators stressed that social is UGC: “made by us, for us.” #GenZ trusts creator-native voices, not brands chasing trends. Timeless storytelling, deep fan understanding, and authenticity still win.
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“We’re in an era where data is going to be the ultimate signal,” says Albert Thompson at today’s #CES panel, Monetization Matrix: Brand, Consumer, and Tech. As brands rethink attention, data shifts marketing from assumptions to persona-driven experiences. #CES2026
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.@thegameawards isn’t just a celebration of games; it’s a celebration of the work that hypes them. We attended with a special +1 to intro @wbgames' LEGO Batman: Legacy of the Dark Knight trailer. Thanks to WB Games for the partnership and to @plasticwaxvfx for the CG support.
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Friday night was ✨magical.✨ Appreciate you, [a] team!
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Join our VP of Insights & Analytics Jocelyn Harjes to unpack the biggest shifts in social listening from 2025 and what’s coming in 2026. Register now: alist.ly/3YfjpAo
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Insights from last week's @CreatorIQ Connect: ► Creators produce 33× more than brands (2.5M vs 77k). ► Industry shift from followers to brand–audience fit. ► Biggest gaps are ops: measurement, production, AI, safety. ► Boost top creator posts with paid to scale ROI.
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Life hacks, pro tips, and smart insurance advice—@MercuryIns’ Life Pro Tips campaign is back for Season 2. Honored to be a part of expanding the campaign beyond Mercury’s home base in California. Read more: alist.ly/4o5a8Ge
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Always a pleasure to host our yearly MYCAD sessions! Looking forward to see what the budding design students from @PasadenaHigh come up with and sharing insight into the world of advertising with a fresh new class this year. ayzenberg.com/mycad/ #design #pasadena #mycad
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Partnering with @WBGames to launch LEGO Batman: Legacy of the Dark Knight on social at @gamescom was a highlight for our team and included an AR Snapchat filter, social media capture... and even print. @LegoDCGame #LEGOBatmanGame
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