Today, Pepper is on a billboard on the 101. Our first billboard. Ever. It sits on the stretch of road between San Francisco and Palo Alto, the road thousands of CMOs and founders drive to work every day. Over a million impressions a week pass this stretch. A lot of them are the exact people who decide which brands get built. And our question to every one of them is simple: "You found us on 101. Can AI find you?" Because that's the real shift. Your next customer isn't scrolling past your ad. They're asking ChatGPT, Gemini, Perplexity and Claude who to trust. And if AI doesn't recommend you, you don't exist in that moment. That is the problem we wake up to solve every single day. I'll be honest. When I saw it light up for the first time, I pulled over and just sat there looking at it. Because the pace right now is something we've never felt before. We just added $3.3M in ARR in a single quarter. That's as much as we added in all of last year. This isn't growth. This is acceleration. To the team in San Francisco, New York and Mumbai who made this real: this billboard is yours. If you're driving past it this week, take a picture and tag us. I want to see every single one. Can AI find you? 👇

This year was a beginning of multiple transformations and evolutions into a newer and more meaningful journey at Pepper! We at Pepper turned 8 on the 16th of October and also celebrated our new office opening in Mumbai! We transformed from Pepper Content to Pepper! We evolved our solutions to Pepper SEO + GEO, Pepper Creative and Pepper AI apart from Pepper Content. We transformed the GEO/SEO landscape with Index’25 where we had 2000+ attendees globally We evolved to a more mature, more long-term, profit-focussed, customer-oriented team. On a person life basis, evolved from me to me and mine as well :) To a Diwali of many evolutions and transformations! Wishing a very warm and happy Diwali to everyone 🪔