Becoming the Answer: How India's Consumer Brands Win When AI Does the Searching
The buyer isn't browsing anymore. They're asking.
Prabakaran Kandan (Britannia) · Ken Sekhar (POCO) · Sankalp Rohatgi (Groww)
Moderated by Sneha (Pepper)
INDEX'26 Bengaluru | Aug 20
Becoming the Answer: How India's Consumer Brands Win When AI Does the Searching
The buyer isn't browsing anymore. They're asking.
Prabakaran Kandan (Britannia) · Ken Sekhar (POCO) · Sankalp Rohatgi (Groww) . Moderated by Sneha (Pepper)
INDEX'26 Bengaluru | Aug 20
INDEX'26 is coming to India
Aug 20. Marketing leaders from Britannia, POCO, Groww & LTM. CMOs from Zycus, Plum, Atlan & Atomicwork. Investors from Bessemer, Lightspeed & Anthropic.
One question: what does growth look like when AI decides who gets found?
Where GEO Goes Next: The Ecosystem View
The tactics of GEO are being written every day. The ecosystem is being built in the background.
Anant Puri (Bessemer) · Pratyush Choudhury (Activate) · Sangeeta Bavi (Anthropic) · Rohit Kaul (Lightspeed).
INDEX'26 Bengaluru | Aug 20
Most of marketing is not strategy. It is repetition.
The same audits, briefs, and refreshes, every week.
Workflows fixes that: set a job up once, describe it in plain language, and let the whole team run it on demand.
Set it up once. Run it forever. 🔁
Ever read what ChatGPT actually says about your brand? Most teams never have.
Prompt Analysis shows you every question buyers ask AI, the real answer it gave, and who got named instead of you.
Check this out!
Everyone else built a mirror.We built an engine.
Pepper's GEO platform is live: see where you rank vs every competitor in AI search, read the real answers ChatGPT, Perplexity & Google AI Overviews give about your brand, and get the ranked next move.
Know what it says about you
VCs reveal the billion-dollar GEO opportunities they're betting on. Don't miss this
Today at 9:00 PM IST/ 8:30 AM PT
Pepper's CEO drops Atlas + reveals why AI search changes everything.
#Index25 #MarketingLeaders #Leadership #AI #GEO
The wait is over - #Index25 goes live tonight!
RSVP here: peppercontent.io/index-25/
At Pepper Content we believe in going beyond rapid technology and not just build on top of foundational models available through APIs. Sharing the same belief as @riteshagar and @AnupamMittal!
Congratulations @KhyaalFamily 🚀
🎉 Exciting News! 🎉
We are thrilled to announce that we have raised 🚀 $4.2M to further our mission to empower seniors and enrich their ageing experience. The round was co-led by 62Ventures, Silicon Valley Quad (SVQ), and @Inventusvc. @GlenTullman, @kanwal946, @rajureddyBITS, and @rajannrekhigill, were among the distinguished entrepreneurs and investors who participated in this round. Notable existing investors, including @EverywhereVC, Supermorpheus, and @unpopular_vc also invested in this round, bolstering their support to @KhyaalFamily .
We would also like to take this opportunity to thank all our investors who continue to believe in our mission including @TitanCapitalVC , @PointoneCapital, @BlumeVentures, @istanbulstartup , @isv_podcast, @archana_vcap.
#Khyaal #startupfunding #seniorcitizens
LinkedIn, Facebook, Instagram, Threads, or X...which platform should your brand focus on while building an audience in 2023? @randfish (CEO, @sparktoro) simplifies 👇
Pepper retweeted
Replying to @KishanPanpalia
@KishanPanpalia of @Pepper_Content bags the title of IMPACT Top 30 Under 30 2023
#advertising #ImpactTop30Under30 #youngprofessionals #awards
youtube.com/watch?v=i4eEldmQ…
And that's a wrap on CM World 2023 🙌
3 days of value-packed sessions, innovative ideas, and unmatched networking.
Thank you to everyone who stopped by and explored our Content Marketing Platform firsthand.
And thank you to @CMIContent for the seamless & memorable experience.
Had a fun chat with @randfish (CEO @sparktoro) on building authority for SaaS brands, where he not only shared great insights but also dropped some truth bombs 💣
Here's one super interesting bit from the conversation.
The gen AI expedition across the states begins tomorrow! 🇺🇸
12 iconic cities await.
Head to peppercontent.io/events/ for more details and to request an invite.















