@avi_dan

Marketer. Consultant. Writer. http://t.co/kmw267nsKJ

 USA
avidanstrategies.com/http://www.linkedin.com/in/avidan
Joined August 2007
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37Media
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אריה גולן ברשת ב: אם רבין היה ראש הממשלה בשנים האחרונות, והמידע המפורט על תוכניות הפלישה של חמאס, שהתקבל שנים לפני הפלישה, היה מגיע לידיו, הוא לא היה נותן מנוח לראשי זרועות הבטחון, לא היה מרפה מהנושא, בודק, שואל ודורש מהם כל הזמן תשובות איך הם נערכים לפלישה הזאת. אצל נתניהו זה לא קרה.
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Publicis Is The New King Of Madison Avenue via @forbes forbes.com/sites/avidan/2024…
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One down amp.cnn.com/cnn/2023/12/07/b…

Major donor calls on UPenn president to resign, threatens to rescind $100 million in stock | CNN...

The walls appear to be caving in around the University of Pennsylvania’s president, Liz Magill, who faces scathing criticism over her performance at a House hearing earlier this week.

cnn.com
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WPP Kills Three Storied Agency Brands via @forbes forbes.com/sites/avidan/2023…
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When It Comes To Who Really Calls The Shots On Madison Avenue, It’s Still The “Boys Club” forbes.com/sites/avidan/2023… via @forbes
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Clients Flee The AOR Pitch And Audition Agencies Through Project Work. via @forbes forbes.com/sites/avidan/2023…
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Which Agencies Should You Avoid In A Pitch forbes.com/sites/avidan/2023… via @forbes
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Through The Looking Glass: Right And Wrong Are Different In A Pitch forbes.com/sites/avidan/2023… via @forbes
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Trouble At The Top: The Lack Of Succession Planning Is Hurting Agencies via @forbes forbes.com/sites/avidan/2023…
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Becoming A “Client Of Choice” And Attracting An Unfair Share Of Talent via @forbes forbes.com/sites/avidan/2023…
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It’s true, and like our current President, I will be cooperating with authorities. Thank you for your patience.
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Ad market fell12% in December, 6th monthly decline, according to expanded index @SMI_Data bit.ly/3XPlhOg @mp_joemandese

MediaDailyNews: Ad Market Fell 12% In December, 6th Monthly Decline According To Expanded Index

The revised index is based on an expanded dataset, including more granular digital data from a pool of the 12 largest media-buying agencies comprising SMI's "Core 2.0" database.

mediapost.com
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Carl Hahn Dies at 96; Made the VW Beetle Ubiquitous nytimes.com/2023/01/18/busin…

Carl Hahn Dies at 96; Made the VW Beetle Ubiquitous (Published 2023)

As president of Volkswagen of America, he pushed the “Think Small” ad campaign that helped create a counterculture icon.

nytimes.com
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Avi Dan retweeted
ADWEAK@adweak11 Jan 2023
BREAKING: Marketing Experts Make Bold Prediction That "TV Is Dead" For 19th Consecutive Year
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Seven months after Adweek named it Agency of the Year, Anamoly lost its biggest account adweek.it/3GNApGl via @Adweek

Dunkin' Names Leo Burnett Its Lead Creative Agency

The brand previously named Anomaly its creative AOR in late 2021.

adweek.com
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As Agencies Scramble To Make Money, They Will Eventually End Up Embracing The Gig Economy via @forbes forbes.com/sites/avidan/2023…
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My Favorite Ads Of The Year: Ocean Spray’s “Power Your Holidays” And Apple’s “The Greatest” via @forbes forbes.com/sites/avidan/2022…
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Will Agencies Have To Pay Clients For The Privilege Of Working For Them? Why, They Already Do via @forbes forbes.com/sites/avidan/2022…
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The One Thing That All Great Agencies Have In Common via @forbes forbes.com/sites/avidan/2022…
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