SMI works with leading global Partner Agencies to provide independent, accurate, and timely ad expenditure data and pricing intelligence to the market.
New York, NY
Joined November 2011
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Standard Media Index retweeted
Scatter TV in sharp decline: Down 39%. National TV overall sinking 8%: @SMI_Data bit.ly/3VzEgvC
Standard Media Index retweeted
Ad spending continued its decline for the fifth consecutive month, down 3% year-over-year for the month of October, according to a Standard Media Index report.
bit.ly/3UaDzra
Standard Media Index retweeted
After a year of volatility, what do advertisers need to consider as they look to 2023? Join the @SMI_Data Session as they uncover key strategies for the year ahead. Register today! hubs.ly/Q01s_8Dh0
#ReportonData #IABCanada
Standard Media Index retweeted
SMI: market data implies 'normalization,' not necessarily recession @SMI_Data bit.ly/3EPNduK
Pharma ad spend is shifting...find out what it means for marketers from our Head of Insights and Analytics @rickbruner at @PM360online pm360online.com/pharma-ad-sp…
The Walking Dead ended its 11-season run last night. Check out @bristei's piece on some of the ads that ran during the series finale and data on what a Walking Dead season finale ad slot cost in years past in @Variety variety.com/2022/tv/news/wal…
Standard Media Index retweeted
Ad market falls for 5th consecutive month in October, defies robust agency projections @SMI_Data bit.ly/3tCfAGu
Standard Media Index retweeted
A report from @SMI_Data finds that retail media is replacing paid search ads in terms of spend. cdpinstitute.org/news/ #adtech
Standard Media Index retweeted
Findings from the latest TAG US Fraud Benchmark Research found that more than $5 billion was spent on video impressions in transactions involving TAG Certified partners 😯. Full report can be found here 👉 hubs.ly/Q01rTGqF0
#Adfraud #digital #advertising @614group @SMI_Data
Standard Media Index retweeted
Search spend contracting among largest 11 agencies, SMI study finds @SMI_Data bit.ly/3TCbxVf
Standard Media Index retweeted
National TV ad spend flat for September -- ending mostly monthly declines since spring @SMI_Data bit.ly/3t7b2r5
Standard Media Index retweeted
VOICE | In the event that we start to see ad dollars pulled back from Twitter, there is an opportunity for other social media platforms to take them. @SMI_Data has the story. adweek.it/3DPaY5t
Thank you to @Variety for including our #adspend trend data in their piece about the potential recession! variety.com/2022/biz/news/re…
According to our #data pool, ad investment continued to recede for the 4th consecutive month. It decreased -5% YoY during Sept 2022. The holiday season will be crucial to determine if the market can turn around. Read more about Sept's #adspend trends here: standardmediaindex.com/insig…
Standard Media Index retweeted
Following SMI/SQAD Deals, Dreamscape Unveils New Management Team: The private equity-backed portfolio company that acquired Standard Media Index in June and made a strategic investment in rival SQAD... bit.ly/3RP0UgU
Check out @bristei piece on the Charmin ad placement from last week's SNL! variety.com/2022/tv/news/snl…
Standard Media Index retweeted
This month, it’s the Outdoor media underpinning the Australian market, with its ad spend jumping 34.9% to a record August level as its growth accelerates out of the COVID lows, according to the latest Standard Media Index (@SMI_Data) figures. mumbrella.com.au/smi-outdoor…
Standard Media Index retweeted
NBC's Dateline has pulled off something that few old media dinosaurs can: Adapt to a new medium. How Dateline (Dateline!) became a podcast powerhouse: nytimes.com/2022/10/02/busin…
How did Canadian ad spend perform last month? Don't miss this @mediaincanada to gain insight on these trends
mediaincanada.com/2022/09/27…