Please follow my active handle @acfou for daily tweets and updates.
New York
Joined July 2009
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Augustine Fou retweeted
This is a far-too-often overlooked issue with serious ramifications far outside of business. Worth your time to engage with the topic cc: @augustinefou
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Augustine Fou retweeted
no joke. and T'waja had not even crossed my mind
but since you, @tkawaja, are publicly associating yourself with these companies, consider yourself officially on notice for knowingly transacting companies that have boosted their valuations through fraud
Augustine Fou retweeted
That 80-90% of the digits ads being sold are from fraudulent clicks is bad.
Even worse: We are allowing this programmatic Ponzi scheme tear apart our world… and ruin our Pizza.
Let’s stop that‽
(feat @augustinefou + @_KarenHao)
linkedin.com/posts/evan-shap…
Augustine Fou retweeted
From session 2 of our tracks. We were thrilled to hear from @augustinefou @SAP #WFHalliance @NM_Financial @Spectrum_Brands
#uwebcconference2021
Augustine Fou retweeted
Our special feature is from world-renowned ad expert @augustinefou In the wake of testimony from Facebook whistleblower Frances Haugen, this raises serious questions for the #ANA and @iab
#growth #ethics #digitaladvertising #marketing #advertising
theheadway.pub/industry-asso…
Augustine Fou retweeted
As always, some fascinating insight from @augustinefou about the murky world of ad fraud and click fraud.
#clickfraud #adfraud #marketing
forbes.com/sites/augustinefo…
Augustine Fou retweeted
Augustine Fou retweeted
PSA my main handle is @acfou please follow me on that handle.
Augustine Fou retweeted
"...look at real business outcomes instead of easy-to-measure digital metrics like traffic and clicks, and shift spending from hyper targeted performance digital media to good old-fashioned branding - ads shown to humans." @augustinefou @forbes forbes.com/sites/augustinefo…
Augustine Fou retweeted
Was this B2B #AprilFools video on the death of privacy written by @ronan_shields and @augustinefou youtube.com/watch?v=zPeM4gw8…
Augustine Fou retweeted
LOVE THIS
"Previously, nearly 95% of the budget was allocated to paid social and search, and another 5% for traditional. The bottom 15% will slowly become like 50%, Facebook will eventually become a remarketing tool” Programmatic is doing really well.”
digiday.com/marketing/pourin…
Augustine Fou retweeted
Dr @AugustineFou examines how and why small business marketers do better digital marketing than the biggest brand advertisers.
[article] buff.ly/3pr464Z via @Forbes
Augustine Fou retweeted
wow, what a great way to think about, talk about, and get yourself out of "the rabbit hole of misinformation" by @Schwarzenegger READ IT
Augustine Fou retweeted
Link your #digital #ads to sales in a #marketing mix model that allows long-term effects and enrich your data with #experiments. We know this. WHY AREN'T YOU DOING IT? thx @analyxcompany @markritson @DrGiesler @augustinefou @shubasrinivasan @ksudhir1 linkedin.com/pulse/digital-a…