@audio4cast

Radio and online audio expert, speaker and writer. Women get it done.

 NY
audio4cast.com
Joined December 2008
  • Tweets1.8K
  • Following1K
  • Followers1.3K
21Media
@thegridlid the comments section is closed?!?
Where is the inventory? #TJMaxx
My order from amazon was FIVE days late. Prime member got $5 credit. Why am I am Prime member? #amazon
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Jennifer Lane retweeted
IAB@iab7 Dec 2018
The demand for digital #audio is growing, driven by connected lives that rely more on mobile devices, connected cars, & smart speakers. To help marketers develop their strategy, the @iab has released the 2019 Digital Audio Buyer’s Guide. Learn more: bit.ly/2rm8F41

IAB 2019 Digital Audio Buyers Guide 2.0

Audio platforms had a great 2018 and are poised to take all the excitement around streaming, podcasting and voice into 2019 as well. There has never been a more exciting time for Audio, with techno...

iab.com
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The resource for marketers on podcasting and streaming. Get your audio strategy on with the just released 2019 IAB Digital Audio Buyer's Guide. iab.com/dabg/
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Jennifer Lane retweeted
IAB@iab23 Aug 2018
#DigitalAudio platforms offer several advantages that enhance #BrandsSafety. Learn more here: bit.ly/2o5FmBe

Digital Audio's Role in the Brand Safety Conversation: Protecting Marketers' Investments

As digital ad spending continues to increase, advertisers have become more sophisticated both in their demands for high quality environments for their messages as well as their tools in assessing...

iab.com
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Jennifer Lane retweeted
Ben Mullin@BenMullin11 Jun 2018
(1/3) News: Marketers spent $313.9 on podcasts in 2017, an increase of about 86% over the previous year, according to a new study from @iab and @PwC. wsj.com/articles/marketers-a…

Marketers Add More Podcasts to the Mix

While podcasting remains a relatively small market, audio firms have made progress in tapping ad budgets for brand advertising.

wsj.com
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New IAB/PwC Podcast Revenue Study confirms growth, forecasts more for podcast industry. xitter.cf/iab/status/10061775429…
IAB@iab11 Jun 2018
U.S. #Podcast Ad Revenues Reached Landmark $314 million in 2017, Marking 86% Growth YOY. Check out new IAB and @PWC_LLP research: bit.ly/2sYnNor
Jennifer Lane retweeted
IAB@iab24 Oct 2017
.@comcast Nicole Cassidy shared with @Pandora Scott Coane & @IAB Audio Day audience how to use #digitalaudio to achieve marketing objectives – at Oakland, CA
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Jennifer Lane retweeted
IAB@iab23 Oct 2017
.@iVgroup CEO Steve Keller showed how the strategic use of sound plays a key role in shaping consumer perception IAB Audio Day #DigitalAudio
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Jennifer Lane retweeted
IAB@iab24 Oct 2017
.@AmplifiMedia CEO Steve Goldstein @Pandora Jonathan Eccles discussed the fast moving voice activation space #voicetechnology #DigitalAudio
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Jennifer Lane retweeted
Veritone One@VeritoneOne23 Oct 2017
Veritone One presenting at @iab Audio Day SF #digitalaudio
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Jennifer Lane retweeted
IAB@iab23 Oct 2017
.@DAXUSA @Foursquare @Placed gave insights on how to expand campaign effectiveness via location attribution & reliable #DigitalAudio metrics
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Jennifer Lane retweeted
IAB@iab23 Oct 2017
Over half of smart speaker users have ordered an item through their #SmartSpeaker @NPR COO Bryan Moffett #DigitalAudio @IAB Audio Day
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Jennifer Lane retweeted
IAB@iab23 Oct 2017
24% of Americans listen to #podcast every month & their likelihood to use/buy increases x2 @podtrac Authentic Mark McCrery #DigitalAudio
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Jennifer Lane retweeted
IAB@iab23 Oct 2017
The @IAB Audio Day is on with insights on key marketing strategies for #digitalaudio #streaming & #podcasting @pandoramusic in Oakland, CA – at Oakland, CA
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Jennifer Lane retweeted
IAB@iab23 Oct 2017
.@WellsFargo Michael Lacorazza talked with @iHeartMedia CMO about the power of audio for storytelling at the local level #digitalaudio
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'The shortest distance between a brand & an individual is a story'- Niharika Shah VP/Brand Marketing & Advertising #PodcastUpfront
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IAB releases first ever Podcast Revenue Report: 2017 revenues will exceed $220M, 85% growth over 2016. adweek.com/digital/podcast-r…
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iab.com/internet-advertising…

Mobile Captures More Than Half Of All U.S. Internet Advertising Revenue For The First Time Ever,...

While Mobile Ad Revenue Soars to All-Time High of $36.6 Billion, Digital Video Surges to a Record $9.1 Billion, According to 2016 IAB Internet Advertising Revenue Report NEW YORK, NY (April 26, 2017)...

iab.com
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