Founder @waterballoonco 🎈| Freelance marketer | Forbes 30 under 65 | Quite happy in Toronto, actually

🇺🇸 in 🇨🇦
Joined February 2011
Since it’s been a minute - here’s an update on where we’re at: - Nearly sold out of our second batch & finalizing a contract w/a much bigger co-man - In 5 stores across the GTA w/2 more on the way - Auditioned for Dragons’ Den 🤞 - Fourth flavor & rebrand in the works!
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So @attackofthetext sent me a case of @waterballoonco’s soda water. Finally tried the Mango. Pretty tasty!
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Juliana Casale retweeted
Pendrell — a new skincare brand that's focused entirely on hydration — officially launched today with a five product skincare ritual. To celebrate the launch, Pendrell is giving away its luxurious ritual bundle to its first six thousand customers, a promotion valued at over $750,000. Customers only have to pay $16 for shipping. What a deal. Bundle available at the link below 👇 t.ly/Fv2M2
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Juliana Casale retweeted
Just placed an order for @waterballoonco. Very much looking forward to the fruit punch flavor. Pre-orders are available until mid-October only. Get 'em while you can. balloonwater.com (+ congrats @attackofthetext!)
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Sunday read. This is hilarious. Engineers are competing who creates the worst UI on Reddit. I think the winners are: 1/ Enter your phone number
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it happened to me: i finally answered an email i had been putting off & the person responded right away & now i'm back to square one
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I'm looking for some brand operators that feel like they are bleeding cash with their DTC parcel spend, B2B or intracompany freight spend and/or fulfillment spend. If you're not experiencing any of these issues (lucky you), maybe you could share this with some folks that are. I want to change the game for your brand and educate you on how to level up your landed margins.
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Juliana Casale retweeted
Ecom folks in Toronto/Ottawa! Hope to see you out at the next round of partner meetups 🙌
📣 REGISTRATION NOW OPEN FOR OUR NEXT TORONTO & OTTAWA EVENTS 📣 March 9th in Toronto: lnkd.in/e7C-pQpU March 16th in Ottawa: lnkd.in/eN3mx_58 ➡️ These events made possible by our amazing sponsors: @Loop + @VL_OMNI + @magentrix #shopifypartners #partnermeetup
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Juliana Casale retweeted
hosting my first little company thing in LA for DTC founders :) starting a series called Smoothies @ Erewhon. thanks to @gorgiasio ! please RSVP here if you have a DTC brand: partiful.com/e/sUS5fYPI875ty… numbers limited so if you're not confirmed for this event there's always next!
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Your tech startup but every employee is a character from The White Lotus:
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Juliana Casale retweeted
👋🏻Having conversations with sponsors for season 3 of the podcast. If you are looking for unique marketing opportunities in 2023 DM me. The Hard Part is focused on interviewing the top Canadian founders and investors. The thread below has details on season 3 and audience data.
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Juliana Casale retweeted
You're not Amazon, and you Shouldn't try to be So YES - your customers WILL understand that you are a bootstrap brand and can't provide next day shipping Don't waste your money trying to be this big hotshot ecom store Lean into being small ✅ Right @attackofthetext ?
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Finding a list of investors to go out to for your fundraise can be tough. We like to share this OpenVC resource with founders to help them on their journeys. A database of VC firms by thesis (sector, stage, check size, & location)🔎 Help a founder out today, RT for reach. 👇🏼
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Heads up! Did you hear we're looking for speakers for our next event in February? Pick your topic and show us what you got. Proposal submissions open until January 16! Link and event dates in the bio, friends.
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By the soft glow of the Christmas tree, your friends and family gather. Your boyfriend, we'll call him Jeremy, of FIVE (not long at all) YEARS - gets down on one knee...... Your mom begins recording on her iPad as your aunt starts screaming.
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Juliana Casale retweeted
It’s a beautiful morning to make some final messaging adjustments that will keep your CX team from losing their minds this BFCM 😉. Tune in to witness @eliweisss crushing the CX/retention beat per usual: linkedin.com/pulse/its-too-l…
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Juliana Casale retweeted
Help Needed: I'm looking to talk to teams or individuals that have hired a Marketing or Development agency in the last 30 days. This is for a research project and should only take 30-minutes. If this isn't you, a like or RT for visibility also helps a ton!
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Juliana Casale retweeted
A team member asks what "Wonderment" mean. I never thought of searching for the meaning. This is what I found on google. The definition couldn't be more accurate. Using @hiwonderment does create admiration and respect for your brand.
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If anyone needs a little motivation today, call (707) 873-7862. It’s a school project where kindergarteners give you a pep talk. It’s so cute 🥹😅. And it’s automated!
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the holy trinity of desk drinks is a big water, a two-hour-old iced coffee and a flavored seltzer.
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