It’s been nearly a year since I decided I was going to build the seltzer brand I always wanted to see on shelves. As I prepare to soft launch this week (!) a few things I’ve learned: 1. Ask stupid Qs 2. Shoot your shot 3. Relationships are everything 4. You’ll never feel ready – at Toronto, Ontario

In case the tiny type stops you from reading - the Epstein Files contain horrifying sexual assaults on underaged girls as young as 13 by the President and his cronies that span a decade.

Social media… that nobody sees? 🤔

Just got back to TO after a whirlwind few days in Maine. The drive was a very loooooong 10 hours with our baby and toddler, but worth it. Seeing old friends interact with my kids for the first time was so lovely.

My text message count has reached leet levels 🤘

Big news this week: I’m now shipping @waterballoonco to the US 🎉 Considering this all started w/a tweet asking if I should launch a seltzer brand, it feels especially cool to announce expansion from Canada-only delivery here. You can place an order at Balloonwater.com!

First popup market at @westelm is in the books! It felt amazing to sample & sell @waterballoonco in such a beautiful environment. Many thanks to the 109 Atlantic Ave location in Toronto for featuring local businesses ❤️

This year I’m celebrating #CanadaDay by stuffing an Igloo cooler full of @waterballoonco + other tasty regional snacks and giving it away to one lucky Canadian! You can enter to win here 👇 instagram.com/p/C8o8TYxuvgm/…

V. curious what the impact of this is on sales 😅

That feeling when you worked really hard for months on two massive marketing projects, and one rolled out successfully and you have a tiiiiiiny bit of breathing room until the other is about to go live.

I wrote a semi-viral post on LinkedIn yesterday admitting I’d made zero sales of @waterballoonco last month. It got 8K impressions 🤯 It also resulted in sales! If you’re struggling, take this as a sign to share your story. People want to help. linkedin.com/posts/julianaca…

First time in Vancouver & having a blast at the CHFA trade show 🤗 Spent yesterday walking the floor, handing out @waterballoonco; will be helping a founder friend rep her brand today from 12-3. Stop by the Popoff booth in Incubator Alley to say hi if you’re here! – at Vancouver, British Columbia

This week is the *~unglamorous~* part of being a founder where I pack boxes every night & make sure the shipping labels will make it through customs. Looking forward to the fun part (people getting/drinking @waterballoonco!) My test shipment already got a rave review 🥰

Not gonna lie, this is the best Christmas present ever. – at Toronto, Ontario

This afternoon was my first time demo-ing @waterballoonco! Despite the cold and relocating inside due to a surprise rain shower we had a great time. It’s been awesome to see non-friends & family enjoying/buying it ❤️ – at Toronto, Ontario

At this point I need to spend a full day wrangling my inbox into submission

So surreal seeing people drink my product 🥹 – at Toronto, Ontario