alipsman retweeted
“Retail media is digital advertising’s third big wave” - new report by @alipsman, press release w/stats here: emarketer.com/newsroom/index… #ecommerce #retail #digitaladvertising #retailmedia
alipsman retweeted
In a global historic first, #ecommerce in #China will account for more than 50% of all #retail sales. For the first time anywhere, a majority of retail sales for an entire country will transact online.
alipsman retweeted
2016: performance marketers
2018: growth marketers
2020: brand marketers
With each progression, the talent pool and the traditional quant-side of measure diminishes. But strength of brand will become a KPI that will determine the staying power of a digitally-native retailer.
alipsman retweeted
We've entered a new era in marketing.
The big digital advertising platforms are fairly priced now. Offline channels like television, billboards, and retail stores are growing fast again.
Innovation will shift towards top-of-funnel advertising.
alipsman retweeted
nope. i'm saying if the unintended byproduct of a little wastage associated with the (successful) attempt to get you to buy something at a very specific conversion cost is some branding, it's reasonable to assume some advertisers may be OK with that.
alipsman retweeted
Hey @tedcruz if you need a stand in against @jimmykimmel I know a guy xitter.cf/jimmykimmel/status/100…
alipsman retweeted
New blog: Which Global Content Categories are 'Mobile First'?
#mobile #DigitalMarketing
comscore.com/Insights/Blog/W…
alipsman retweeted
Thoughts from @alipsman & moi. "How Social Sharing is Disrupting Digital Advertising Models & Metrics" @comScore bit.ly/2sS3jzU
alipsman retweeted
Very excited for this news. It's time to move the industry forward! Proud of @comscore xitter.cf/comScore/status/857189…
Just announced: We're offering free viewability measurement to clients around the globe. Learn more: cmsc.re/Pgv730bbyis
alipsman retweeted
Be sure to check out the highlights from our brand new Cross-Platform Future in Focus report: slideshare.net/comScoremarco…
hot off the presses... 70 pages of chart-filled goodness xitter.cf/comScore/status/844565…
alipsman retweeted
You, sir, are the King of Twitter. xitter.cf/johndingell/status/837…
Still not sure if I'm doing #TBT correctly, but it feels right. #TBT xitter.cf/mike_pence/status/7921…
This article ran two days ago. Wtf What Would Happen If A Presenter Announced The Wrong Winner At The Oscars? huffingtonpost.com/entry/osc…
alipsman retweeted
I love this post about Obama giving Trump a "first day of law school" experience. valadilenne.tumblr.com/post/… – at Brooklyn, NY
great report from our own Ben Martin & the rest of the team xitter.cf/BenM_Digital/status/79…
Excuse the self-indulgent share, but my latest @comScore report is live: 2016 Global Digital Future in Focus… comscore.com/Insights/Presen…
alipsman retweeted
This is fabulous. xitter.cf/jburnmurdoch/status/77…
I'm calling this chart on great women tennis players "Steppy Graph", and I'm not even sorry ig.ft.com/sites/visual-histo…
comScore 2016 US Mobile App Report now available for download, here's a preview cmsc.re/2Kjj304b4Uq @BenedictEvans @BenBajarin @asymco