EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.
New York, NY
Joined February 2009
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🗣️The wait is over...AI Search is here!
Designed to navigate EMARKETER's extensive content, AI Search cuts your research time from hours to minutes and delivers context-driven answers that integrate seamlessly into your workflow.
See AI Search in action: emarketer.com/products/ai-se…
Is Meta best positioned to launch a personal AI agent like Muse? Which use cases are most likely to drive adoption? How will we need to rebuild the internet for this new reality?
Tune in on YouTube: youtu.be/vZgdcb90LNE
Made possible by Atmosphere TV.
Relevance isn’t just about reaching the right audience.
This sponsored article by PatientPoint® looks at how programmatic is bringing audience data and contextual relevance together in the doctor’s office: tinyurl.com/5ynx9wd9
#ProgrammaticAdvertising
What would it mean for your smart fridge to act as a personal food assistant?
Listen wherever you get your podcasts, or watch the episode on YouTube or Spotify: youtu.be/ybKin6GFCtI
Made possible by Atmosphere TV.
Are marketers asking the right questions about #commercemedia performance?
Richard Murphy of @auditedmedia shares his take on transparency and measurement.
Thanks to Richard and the AAM team for partnering with us at #AWNY26! 👏
More coverage: emarketer.com/learningcenter…
We asked five EMARKETER analysts for their perspectives on how #AI is changing consumer trust, what puts that trust at risk, and what #marketers can do to earn and maintain it.
Access the insights: cloud.emarketer.com/20261015…
What are marketers overlooking about commerce media?
Jake Kastner of @Uber shares his take on the opportunities ahead for brands.
Thanks to Jake and the Uber Advertising team for partnering with us at #AWNY26! 👏
More coverage: emarketer.com/learningcenter…
🛍️ We welcomed Jillian Cueff, @claires Chief Merchandising Officer, to the Reimagining Retail #podcast for a conversation on winning over a new generation without losing its legacy.
🎙️ Tune in for the full conversation: podcasts.apple.com/us/podcas…
Made possible by Atmosphere TV.
While #GenZ watched #socialmedia evolve from Facebook to TikTok, #GenAlpha entered a world where smartphones, creators, and algorithms were already the default.
Our new infographic explores the forces shaping the next generation of social media users: cloud.insight.insiderintelli…
EMARKETER retweeted
Is your brand doing seasonal activations right?
According to VML Live CCO Charlie Wade in @eMarketer, trying to make your event do everything is the quickest way to ghost your audience.
Get the trick to a successful seasonal brand activation: bit.ly/4s2tjDy
EMARKETER combines proprietary research, expert analysis, and thousands of vetted data sources to give teams a common foundation to align strategy, validate decisions, benchmark performance, and identify what’s next.
Take a look inside our methodology: cloud.emarketer.com/20261005…
In a new article, Snap Inc.’s Abigail Laursen explains how social discovery on Snap Map is shaping real-world decisions and how brands can be part of those moments. tinyurl.com/4jk9mwsn
#SocialMarketing #LocationMarketing
What if #Meta’s #Muse flopped? What would happen after an extended #MLB lockout? What if the #BBC started carrying #advertising?
Tune in to the Behind the Numbers podcast: youtu.be/78IAxQ7oRVQ
Made possible by Atmosphere TV.
🎙️ Ran Avrahamy, Chief Marketing Officer at @AppsFlyer, joins the podcast today to discuss what mobile measurement teaches us about digital transformation.
Tune in: youtu.be/CrKuyRJEwMU
Made possible by Atmosphere TV.
#podcast #mobile #measurement #digital
Our analysts had a great few days at @advertisingweek!
🥂 A highlight of the week was hosting a packed house of marketing leaders at the Glass Ceiling Rooftop for The Next Era of Commerce Media.
Thank you to Uber Advertising, @auditedmedia, and to everyone who joined! #AWNY26
📱This sponsored article by T-Mobile Advertising Solutions looks at how carrier data can inform audience planning and activation without relying on cookies or mobile ad IDs: tinyurl.com/2zbb467h
#AudienceTargeting #AdTech #DigitalAdvertising
“Not only do I not think that boring is a bad thing, I think that boring may well be AI’s superpower.”
EMARKETER's @nate_elliott explores where AI is remaking marketing and advertising.
Learn more in our new report: cloud.emarketer.com/20260915…
#EMARKETERSummit #FutureofDigital #AI
Join EMARKETER on October 13 at 2pm ET for “Bad Data Ruins the Moment: Planning Media Around Real Consumer Behavior” and hear new research from @EpsilonMktg and Publicis on how people consume media today.
Save Your Spot: tinyurl.com/5fmwhr6s
📺 Join EMARKETER’s Ross Benes and tvScientific’s Heather Carver on October 15 for breakfast in NYC to talk CTV, holiday performance, measurement, and what’s working now.
Reserve Your Spot: tinyurl.com/3rrvp67f
EMARKETER retweeted
To win in AI search, brands must tell a consistent story across digital touchpoints.
At @eMarketer Summit 2026, VML's Heather Physioc told @Beet_TV why breaking down internal silos is the first step to building trust with consumers & algorithms.
📺: bit.ly/4zfjvbN
EM Connect gives PRO+ subscribers access to vetted EMARKETER data within supported AI assistants like Claude—alongside your other sources and workflows.
Explore EM Connect: emarketerinsights.com/em-con…
#EMConnect #AI #Claude