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Keeping up with ad tech is a full-time job. To save you the time, we share our research notes every Sunday: adprofs.co/this-week-in-ad-t…
AdProfs retweeted
here we go! Inaugural Prebid Summit. This open source code runs on nearly every ad supported website, and helps publishers create a fair, open and common marketplace of advertising. #prebidsummit – at Manhattan, NY
This episode is a must-listen.
The one where @aripap calls me “the #1 expert on SPO in the entire world.”
Thanks @ericfranchi and @aripap!
open.spotify.com/episode/41A…
AdProfs retweeted
A few thoughts about this article from @OSchiffey, as telemetry data from Sincera’s synthetic users was used to identify the issue.
adexchanger.com/publishers/p…
AdProfs retweeted
T-Mobile reports earnings tomorrow. Some ad tech questions:
- How much of “Other Revenues” is from Advertising Solutions?
- What sort of CPMs do they get for their ride-sharing tablets?
- Was the App Insights product (launched last year) affected by Android’s security update?
The best explanation of the latest ITP update in Safari.
Apple’s latest cookie restriction is ad tech whack-a-mole mobiledevmemo.com/apples-lat…
AdProfs retweeted
New pod with @ratko, the original Ad Prof and "This Week in Ad Tech" newsletter king. We talk AI, carbon, privacy, and @aripap rants about why behavioral ads are good for everyone.
Spotify: open.spotify.com/episode/0xJ…
Apple: podcasts.apple.com/us/podcas…
AdProfs retweeted
Not often you see charts like this from eMarketer. Actually, you never see them. Twitter's ad revenue decline is historically bad. via @jasmineaenberg
More adtech companies need to share screenshots of their products. This is a great example.
In adtech news, today our team is excited to share we're making AdQuick Browse, our most popular feature for power users, available to everyone. Get a birds-eye view of the OOH market (we have the largest inventory of any company). Learn more on our blog: adquick.com/blog/announcing-…
Results from the latest poll on whether TTD will eventually shift most ad spend to its OpenPath product:
For those wondering where Google's ad exchange gets its unique advertiser demand.
I saw this screen and I have to say, for shame @GoogleAds. For shame.
These buttons are selectable but grayed out.
The UI team knows exactly what grayed out buttons mean & what affect that has.
This is a dark pattern.
I'm curious what @adsliaison thinks about this.
#PPCchat
AdProfs retweeted
“This concept of curated marketplaces has demand-side platforms, agencies and exchanges making broad decisions to winnow down the total universe of supply to a smaller higher-quality subset,” said Ratko Vidakovic, founder of ad tech consultancy @adprofs. digiday.com/marketing/the-cu…
