Our 2025 report is now available to all Jounce subscribers. That also means our 2024 report is now free to everyone. 📥 (Links below.)
👉 Download the 2024 report for free (no PII required):
jouncemedia.com/build/resour…
We touched all the lightning rods in this one — obfuscated CTV supply, privacy smokescreens, sorta CTV, and of course instream video.
Thanks to @OSchiffey, @avargasedits, and @Alyssa_writes_ for inviting me on the @adexchanger Big Story podcast!
open.spotify.com/episode/72a…
Chris Kane retweeted
It’s out!
@ckane brings the insights that only @jouncemedia can offer to the programmatic DOOH conversation
92% of DOOH OpenRTB demand flows to 10 publishers 🤯
And comes from 70% NON DOOH pipes
Do buyers know what they’re buying?
Do publishers understand the impact?
theoohinsider.com/dooh-openr…
This was a really fun conversation with @eric_seufert about the broken incentives for RTB sellers and the resulting signal fidelity challenges for RTB buyers.
open.spotify.com/episode/7bd…
I asked @adamheimlich to help me understand why in the world Google would offer to pay all of the government’s claimed damages, and he made this awesome video. I learned a ton. I bet you will too.
youtu.be/KsRQKVV1eIM?si=K61U…
There’s a bunch of problems in our industry. There are also a bunch of reasons to be optimistic. @aripap and @ericfranchi generously let me talk about both on this week’s @marketecturetv podcast.
open.spotify.com/episode/4xa…
Our 2024 State Of The Open Internet report is now available to Jounce subscribers. That means our 2023 report is now available for free. Get your copy here:
jouncemedia.com/market-outlo…
This! @Scrilla100 says it perfectly. Nothing wrong with a probabilistic ID as long as the DSP knows it’s probabilistic… which they don’t.
adexchanger.com/the-sell-sid…
Chris Kane retweeted
Powered by @JounceMedia's data in Basis DSP, advertisers can automatically prevent their ads from being served on low-quality made-for-advertising sites, providing a more truthful view of what drives their real business results: ow.ly/kC9550Q5YXi
#DigitalAdvertising #MFAs
How do you responsibly identify MFA without harming reputable publishers? It’s the hardest ad tech problem I’ve tackled, and I thought @ericfranchi and @aripap did a great job unpacking what makes this so thorny.
spotify.link/6heHhtIn3Db
I spoke about MFA supply at this week's Programmatic IO event. Here's a recording of my talk and a copy of my slides:
jouncemedia.com/blog/state-o…
Chris Kane retweeted
We're proud to announce additional steps we're taking to further protect our clients' media investment against MFA sites in partnership with @jouncemedia groupm.com/newsroom/groupm-i…
Chris Kane retweeted
.@GroupMWorldwide partners with @JounceMedia to mitigate ads served on MFA websites.
Details:
campaignlive.com/article/gro…
The largest media buyer in the world is removing MFA by default in all of its global DSP seats. @GroupMWorldwide continues to set the standard for responsible programmatic advertising.
digiday.com/media-buying/gro…
This is extraordinarily helpful. If every publisher restructured its ads.txt file in the way Braedon is suggesting, I suspect many would change their monetization choices.
When ad tech companies represent buyer interests, they should block MFA by default. Add @magnite to the list of platforms making the responsible choice.
magnite.com/blog/how-magnite…
This is exactly what will start happening at every brand and agency unless ad tech companies change their defaults. Buyers cannot reasonably be expected to curate the open internet. The default setting of every DSP and every SSP has to be only screenshot-worthy inventory.
