TheViewPoint, a @TatariTV Company, is an ad monetization platform built from the ground up exclusively for CTV publishers and broadcasters.

New York, USA
Joined October 2019
AI In CTV AdTech: Streamlining The Ad Bidding Process hubs.li/Q018bmG30 Written by fellow Forbes Business Council (@ForbesBizCncl) member Daniel Elad of @_TheViewPoint_
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AI In CTV AdTech: Streamlining The Ad Bidding Process hubs.li/Q018bmG30 Written by Daniel Elad of @_TheViewPoint_
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My mom in Dnipro woke up from two explosions today 💥💥 Russians are shelling cities all over Ukraine! Will I have home to return to, @NATO?
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Replying to @_TheViewPoint_
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Connected TV and over-the-top SaaS video ad monetisation platform @_TheViewPoint_ has forged a partnership with data-driven SaaS marketing solutions firm @STIRISTA in providing premium programmatic CTV inventory. rapidtvnews.com/202111236162…
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Replying to @_TheViewPoint_
@_TheViewPoint_ Partners with @STIRISTA to Unlock the Power of Connected TV ow.ly/ZHMB30s1pXv #martech #marketingtechnology #tech
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Video ads dominate the programmatic landscape, but CTV and audio are on the rise. Explore the latest findings and SPO trends in our new study! integralads.com/news/IAS-Sup…
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Brands are using programmatic video advertising more and more, as global digital ad spend shows. Check out this full article on: How to make the most of the CTV revolution: get interactive. Sponsored by @_TheViewPoint_ #PartnerContent campaignlive.com/article/the…
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TheViewPoint retweeted
Why Is CTV A Must-Buy For Advertisers During This Holiday Season? ▶️With more families gathered around the television it's a great time to opt for CTV. ▶️Viewership increases by 8% in the December-January range. 51% of people plan to watch more TV during the holiday season.
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TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, has partnered with independent streaming company @Cinedigm to expand the latter’s monetisation opportunities in CTV. rapidtvnews.com/202110286147…
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.@ParksAssociates’ #research cited in this @Forbes article, “The Fastest Growing Video Advertising Platform is Now CTV” - bit.ly/3DQvdNs | by @badgate #ParksData #marketresearch #video #cordcutting #OTT #payTV #content #streaming #CTV
TheViewPoint retweeted
Advertising Week is back next Monday, isn’t that great?Are you planning to attend in-person or online? #adtech #digitaladvertising #AWNewYork
30%Will be there
50%Watching online
20%Attending next time
0%Not interested
10 votes • Final results
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#WarnerMediaWisdom: 85% of advertisers* think addressable TV is a reliable way to reach their key audiences. @WMAdSales
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Replying to @_TheViewPoint_
@_TheViewPoint_ launched its CTV-first ad serving solution: TVP Next zcu.io/tSsm #CTV #GDPR #SaaS #video #TVPNext
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TheViewPoint retweeted
Canva has switched to a new logo👀 When are you switching to CTV advertising? #canva #CanvaNewLogo #marketing #advertising #CTVad #CTVadvertising #VDOAI
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TheViewPoint abre nuevas posibilidades publicitarias en OTT a Caracol Tv (@_TheViewPoint_ @CaracolTV #OTT #broadcast #publicidad #televisión) panoramaaudiovisual.com/2021…
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TheViewPoint retweeted
The Future—and Present—of Bidstream Efficiency Lies with Traffic Shaping @rivr_ai admonsters.com/bidstream-eff…
TheViewPoint retweeted
Entrepreneur
@Entrepreneur7 Jul 2021
5 New Consumer Buying Habits That Can Transform Your Business | by @Daniel__Elad entm.ag/xXpmsY
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