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I am Frank

@WritingAdWrongs

Creative director/copywriter Emmy award winner/loser. Specializes in public health advertising. Work: https://xitter.cf/t.co/NLRGEl5D5V

 Phoenix, Arizona
Joined September 2020
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Photo by I am Frank (@WritingAdWrongs)Photo by I am Frank (@WritingAdWrongs)Photo by I am Frank (@WritingAdWrongs)Photo by I am Frank (@WritingAdWrongs)Photo by I am Frank (@WritingAdWrongs)Photo by I am Frank (@WritingAdWrongs)Photo by I am Frank (@WritingAdWrongs)Photo by I am Frank (@WritingAdWrongs)Photo by I am Frank (@WritingAdWrongs)Photo by I am Frank (@WritingAdWrongs)
Just because the client wants to see it doesn’t mean you have to show it. Instead of trying something you know won’t work, try building a relationship that does.
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Creative shortcut for ideas that are ON BRIEF: Simplify what you want to say. Don't craft it, just write down the point in 3-5 words, plain as you can: - Nissan Leaf. Drive further - Adidas. Run faster - Safeway. Spend less Now go concept ideas that say *just that one thing*.
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The problem a brief needs to solve is how to make your *message* interesting. So skip the funny wordplay and punchy action words. Be direct and purposeful.
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The best account people know when to be a filter and when to be a fighter.
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I am Frank retweeted
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dave trott@davetrott15 May 2023
HOW BERNBACH RE-INVENTED ADVERTISING davetrott.co.uk/2023/05/how-…
Image from dave trott (@davetrott)
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I am Frank retweeted
dave trott (@davetrott) profile picture
dave trott@davetrott11 May 2023
This is lovely: 'The Restaurant of Mistaken Orders' in Japan. Staffed entirely by people with dementia - lonelyplanet.com/news/restau…
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ADWEAK (@adweak) profile picture
ADWEAK@adweak10 May 2023
BREAKING: Concept Makes It Through 12th Round Of internal Review Process
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While the creative team is certainly interested in what the client said, they are more interested in how the account team responded.
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The audience does not care if you made the client happy.
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How to join a video call: 1. Pace around for twenty minutes 2. Sit down with five minutes to go 3. 30 seconds to go… 4. Click “join meeting” 5. Computer asks you to download some software, change your password, log out, log in, answer some questions and restart, then freezes
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Okay, something different. I know of folks looking for work who I would love to hire but can't. @HadjiWrites linkedin.com/in/hadjiwilliam… @codywalton linkedin.com/in/codywalton @Kissmyblackads linkedin.com/in/craig-brimm @greggoneill linkedin.com/in/greggoneill
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Forever one of my favorite photos.
Image from Franklin Leonard (@franklinleonard)
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R/GA (@RGA) profile picture
R/GA
@RGA25 Apr 2023
Fun fact: the verb "to wordsmith" originated in England sometime in the Middle Ages and was inspired by one Geoffrey Wordsmythe, a village idiot who could neither read nor write
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dave trott (@davetrott) profile picture
dave trott@davetrott25 Apr 2023
This is the attitude (r/t: Rich Siegel)
Image from dave trott (@davetrott)
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Great ideas always make somebody nervous. But making somebody nervous doesn’t automatically mean the idea is great.
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Remix and rehash are two sides of very different coins.
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A problem to solve is always orders of magnitude better than a dictate to execute.
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Lines I don't reckon AI could write #CopywritersUnite
1983 UB40. Red Red Wine. 2019 You be forty. Red red wine. Spotify Listen like you used to.

ALT 1983 UB40. Red Red Wine. 2019 You be forty. Red red wine. Spotify Listen like you used to.

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Too many ads confirm the audience’s bias that brands are clueless and their ads are pointless. Feel free to disrupt that narrative.
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I'd really like to fill my books with more work for the next month. If you need: Fun and funny copy Conversational copy Easy to understand copy Scripts A new TOV Then I want to talk to you! Don't be shy, I don't bite.
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