Founder: MiracleBrand (exited - $300M+ sales), https://xitter.cf/t.co/LwF4PD1Buw (performance design), & more. Building something new to help men reclaim their masculinity.

Dorado & Bay Area
Joined August 2010
Victor Mathieux retweeted
"I think the whole looksmaxxing phenomenon is really, really dangerous and foolish, especially for people younger than 40." - @hubermanlab "If you're a guy taking pictures of your abs and posting them online, you need to invest money in a psychologist, not in peptides." "We're hearing more and more about young guys who think they've got to take TRT. Never in a million years would I suggest anyone do that in their 20s or 30s unless they have a serious issue." "There's the risk that if you're augmenting growth hormone in your teens or your 20s, you can really mess up your hypothalamic-pituitary axis, all the organs of your body, in major ways. You can shut down fertility. If you come off these things, you may revert to a state of depression." "Then you're the person in your 40s and 50s who looks much older. This is the thing people don't realize: there's always a dynamic tension between the things that give you vitality and the things that extend your life. If you take growth hormone, you'll feel more vital, you'll gain muscle more easily, and recover from injury more easily. Guess what? You'll also age more quickly."
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Victor Mathieux retweeted
head of anthropic’s safeguards research just quit and said “the world is in peril” and that he’s moving to the UK to write poetry and “become invisible”. other safety researchers and senior staff left over the last 2 weeks as well... probably nothing.
Today is my last day at Anthropic. I resigned. Here is the letter I shared with my colleagues, explaining my decision.
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I'm a noob when it comes to hardware but proud of my friends @MatthiasWagner and @BrooksSolveig for building this. Pretty badass.
The first AI hardware engineering intern is here. ⚡️ Until now, Flux could handle one-off tasks; add a part here, wire a trace there. Now, it can plan, decide, and execute full design cycles. Researching parts, wiring schematics, placing, routing, and checking as it goes. Think of Flux as a capable intern: fast, explainable, and eager to learn, but still needs your guidance and review. Welcome to the new era of hardware design.
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Victor Mathieux retweeted
random things i've learned about M&A: ​- corp dev is 80% intelligence gathering and 20% being interested in doing a deal: you can't easily tell which one you are dealing with - ask them to hop on a plane and meet; that's how you know they are serious - if you don't get to speak to the decision maker after the initial intro, don't bother - do not share your numbers with a random corp dev saying they are interested - go to every damn conference for years before you sell, be well-known by everyone in your industry - you are not selling to a company, you are selling to a person - LOI doesn't mean anything - LOI means everything: stuff that is on LOI rarely gets renegotiated - everything is renegotiable - don't let lawyers hijack the negotiation with their bs - your price, my terms - "we close every LOI we issue" is a bs marketing line - there is a surprising number of publicly listed shitcos out there that are not able to finance transactions - if there are any delays after accepting the LOI and the buyer asks to extend exclusivity: walk away, they are not going to close - keep focusing on your business even during the DD - do not take stock unless you are dealing with a $1B publicly listed company - cash is king - hire a banker but do not expect them to do all the work - bankers are lazy bastards who get 5% of your company for 4 months of work - take the offer that is most likely going to close: life is a ladder and it helps to have your foot on the first step - birds fly, fish swim..... ​ .....and deals fall through
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Victor Mathieux retweeted
🚨 Northbeam is unaffected by iOS 26 updates. We tested and proved it. 🚨 We’ve had customers asking if @northbeam's tracking would get blown up by iOS 26. So we went into our Apple device lab and ran some experiments. Here’s how: 🏗️ We constructed test URLs with both creative identifiers (nbt, utm_source) and click IDs (fbclid, gclid). 🔃 Loaded the URLs in Safari via different paths: clicking in Messages, Mail, Facebook in-app browser, direct typing, private browsing, and with “Advanced Tracking Protection” enabled. 🔭 Observed which parameters remained in the Safari URL bar and which disappeared. We ran this on: - An iPhone on iOS 18 - An iPhone on iOS 26 beta - Two Macs on current macOS builds Here’s what we found: ✅ UTMs tied to ad creatives (nbt, utm_source, utm_medium, etc.) are safe and were never stripped. These survive even under private browsing or advanced protections. ❌ Click IDs (fbclid, gclid, msclkid) can get stripped, but only in niche cases like private browsing, Messages links, or by advanced settings being turned on (which doesn't happen on default). ⏳ UTM removal behavior is identical between iOS 18 and iOS 26. Anyone saying this is a “new privacy rule” is misinformed. ‼️ But note: none of this applies to the original ad click itself. If someone taps your Meta ad in the Facebook app, the click ID is preserved. It’s only when people copy/paste or share the URL later that stripping may occur. So what does that mean? iOS 26 is a nothingburger. 🍔 The “UTM panic” headlines are marketing FUD. 👉 Ignore the noise. Focus on clarity and good data. That’s our bottom line.
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This is good
I often re-read @natfriedman's personal website (former Github CEO)
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Victor Mathieux retweeted
Introducing Happy Warriors -- stories of founders building what civilization needs. Episode 1 is here, featuring @Plasmidsaurus, the startup quietly speeding up biology worldwide.
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Years ago, I remember a VC telling me that CAC only goes up as you scale and therefore my startup idea was doomed. At the time I believed him but as I look back now I realize how uninformed his generalized POV was. For context: He said this to me when I was pre-launch on a new mental health startup and had just finished running some test ad spend to validate demand. After a few thousand bucks in ad spend, my test CAC was maybe double what it would need to be for my business to be scalable. He said he would pass b/c CAC was too high and it would only go up with scale. (Spoiler: I gave up on the idea at the time and of course my competitors who stuck with it ended up building $B+ businesses). Reality is early on in a business, CAC can go WAY down as you optimize your funnel and scale. When you start there is SO much opportunity to optimize. Your CAC might be awful at first but as you figure things out, it gradually drops. Sure, eventually you may hit a point of saturation but depending on your market that could be when you're already doing tens if not hundreds of millions in revenue. For my last business, we saw CAC go DOWN YoY (and overall ROAS / profitability go up) when we were already doing mid 8-figures of revenue and growing rapidly. Why? I think b/c our creative and funnel was still getting better. If you're in the early stage of building something and you're debating whether to stick with it or not because the math isn't mathing yet, just remember that there is likely so much left to optimize. If you believe in what you're doing, don't give up yet. On the flip side: nothing beats having a product that people REALLY want. Combine that with a dialed marketing funnel and that's when you get the growth on steroids.
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The peak achievement of a man is to become harder to kill while increasing one’s capacity for love. Harden yourself, without hardening your heart.
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Victor Mathieux retweeted
memory in chatgpt is completely cooked. it's literally made it impossible to use chatgpt. you have to turn it off to trust any answer.
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Sorry the baby’s cries interrupted your deep thoughts on how to be the most fragile man on the plane. I’d show my kid a phone, but I’m trying to avoid raising someone who tweets like this.
If your child is screaming on a flight (that’s late with no AC and hasn’t taken off yet @Delta) show it a fucking phone. Brain rot the baby on TikTok until it’s quiet. Is that too much to ask?
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We used AI to generate 10,000 ad variations. Turns out only one worked: “Buy it, coward.”
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Worth the read:
The typical supplement user swallows over 1,000 capsules every year. But no one knows what these capsules are actually made of. Let's talk about the "invisible" ingredients you're consuming without realising... First up: Gelatin capsules. These are made from boiled animal connective tissues, typically pig skin (46%) and cow bones (23%). Yes, that "gel" in your capsules is essentially cooked animal collagen; the same stuff in Jell-O. This isn't necessarily bad, but it's something you should know you're consuming. And the quality matters enormously. In 2012, a scandal in China revealed capsules made with "industrial" gelatin from scrap leather contained chromium levels 90× the allowable limit. If you take multiple supplements daily, you're consuming a substantial amount of animal collagen each year. And any contaminants in that gelatin are going straight into your system. Now, what about those "VEGETARIAN" capsules? Most are made from hydroxypropyl methylcellulose (HPMC) (a semi-synthetic polymer). In plain English... It's plant fibre that's been chemically modified into what is essentially an edible plastic. Companies love to market these as just "vegetable capsules" which sounds natural and healthy. But this creates the false impression that you're consuming something as innocent as a bit of spinach fibre. The reality is quite different. HPMC capsules require chemical modifications using methyl chloride and propylene oxide. They often include gelling agents like carrageenan, which has been linked to gut inflammation in some studies. This isn't to say HPMC is dangerous, regulators consider it safe. But I firmly believe you deserve to know that your "plant-based" capsule is actually a chemically processed substance. The most concerning issue is with "enteric-coated" supplements. These are designed to survive stomach acid and only dissolve in the intestine. Many use phthalate-based polymers like cellulose acetate phthalate (CAP) or polyvinyl acetate phthalate (PVAP). Phthalates are known endocrine disruptors that can mimic or interfere with your hormones. Research has found that regular supplement users have about 11% higher urinary phthalate levels than non-users (source in the tweet below). For some supplements, like garlic, users showed 50-60% higher phthalate metabolite levels. This is particularly concerning with fatty supplements like fish oil, vitamin D, or CoQ10. Since phthalates are fat-soluble, they can easily leach from the capsule into the oily supplement contents. Then straight into your bloodstream. So what are the superior alternatives? Pullulan capsules are genuinely natural, made by fermenting tapioca with a fungus. Unlike HPMC, pullulan requires no harsh chemical processing and is allowed in certified organic supplements. Pullulan capsules have excellent oxygen barrier properties, protecting sensitive ingredients from oxidation. They're often made with just pullulan and water (no carrageenan, no preservatives). They cost more, which is why not all companies use them. There are also special acid-resistant HPMC capsules (like DRcaps) that achieve enteric protection without phthalates. Some innovative companies use algae-derived polysaccharides for enteric coating. These alternatives deliver the benefits without the endocrine-disrupting chemicals. The real issue is the industry's lack of transparency. Most labels just list "vegetable capsule" or "gelatin" without further detail. Companies rarely specify if it's pig or bovine gelatin, or if their "vegetable" capsule is HPMC or pullulan. This lack of clarity makes it nearly impossible for you to make informed choices. Here's how to protect yourself: 1) Read the "Other Ingredients" list carefully. Look for specific terms like "Pullulan" (good) or watch for vague terms like just "vegetable capsule" (usually HPMC). 2) Be wary of "enteric coating" without clarification. If you see terms like "methacrylate copolymer," "CAP," or "PVAP," those suggest phthalate-based coatings. 3) Seek out transparent brands. Companies like Oregon's Wild Harvest openly use pullulan capsules. Any USDA Organic certified supplement in capsules likely uses pullulan. 4) Consider powder forms when possible. If you take large amounts of a supplement, using powder eliminates capsule material altogether. Prioritise capsule quality especially for: • Oil-based supplements (fish oil, vitamin D, CoQ10) • Probiotics and enzymes • Daily multivitamins or anything you take long-term These are most likely to have concerning capsule materials or to leach chemicals into your bloodstream. The more we demand transparency and better capsule materials, the more the industry will shift. I've seen this happen with "clean label" movements pushing companies to remove artificial colours and fillers. If enough of us ask: "Is your capsule carrageenan-free? Is it phthalate-free?" Companies will take note. Your body is a temple. You scrutinise food labels, buy organic, filter your water... But then swallow plastic capsules without a second thought. It's time to extend that consciousness to the delivery system of your supplements too. Because what's the point of taking a supplement for health if the capsule itself is undermining your efforts?
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Entrepreneurship is pretending your idea is inevitable until the world agrees.
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The highest performing startups are cults with a cap table.
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The brands winning big with AI aren’t replacing creativity — they’re multiplying it.
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This is SO insane it sounds fake: Health Fads Gone Wrong (#1 of 6) In the early 1900s a "health tonic" laced with radium ran ads that said: "Radiation is good for you. Drink Radithor and feel young again!" → A socialite drank so much his jaw literally fell off. 🧵Thread👇
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🛑 What happened next? – His gruesome death in 1932 led to public outrage and increased FDA oversight of patent medicines. – The FTC finally shut down the makers of Radithor. – Eben Byers was buried in a lead-lined coffin because he was still radioactive.
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It's a textbook case of how toxic health fads and unregulated products can go catastrophically wrong. 👉 FOLLOW FOR MORE: I'm doing a full series on other INSANE health fades gone wrong. 5 more incoming.
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