Strategyn founder, pioneer of Jobs-to-be-Done #JTBD Theory, inventor of Outcome-Driven Innovation. Get a free copy of my book: https://xitter.cf/t.co/48dCsYtglz
Pompano Beach, FL
Joined November 2009
- Tweets1.2K
- Following346
- Followers4.7K
- Likes288
Tony Ulwick retweeted
Save the date: August 23rd at 1:30pm ET!
Don't miss our next Master Class with Tony @Ulwick of @Strategyn and Dominick Bizzarro of @MVPHealthCare, where you'll discover the strategies to revolutionize your business and drive results.
Register today! hubs.ly/Q01X9QV90
Tony Ulwick retweeted
9. Jobs to Be Done: Theory to Practice by @Ulwick
Tip: Tony invited the Jobs to be Done theory. People don't buy products. They "hire" them to do jobs. This book will teach you everything you need to know.
Free book: jobs-to-be-done-book.com/
Tony Ulwick retweeted
Check out this video of @ulwick's talk on Jobs to Be Done from @LeanProdMeetup: buff.ly/3JvMA9z. Subscribe to my #YouTube channel to be notified of new videos from other top #prodmgmt speakers: buff.ly/2NskTkQ
Tony Ulwick retweeted
3. 10 of my favorite PM templates and frameworks by Shyvee Shi: lnkd.in/gMaQFK3E
4. 350+ UX research questions (super-helpful for PMs): lnkd.in/g7PKh36d
5. Jobs-to-be-Done. Free audiobook and PDF by @Ulwick: lnkd.in/dHtNFWh2
Tony Ulwick retweeted
Exactly!
But use #DiscoveryDrivenPlanning (the original by @rgmcgrath from the 90's) and @Pretotyping.
And use @ulwick's approach to #JobsToBeDone for your insights on what to try, and your decision criteria.
Doing this will give you massive advantages in speed & impact!
Tony Ulwick retweeted
Check out this video of @ulwick's talk on Jobs to Be Done #JTBD from @LeanProdMeetup: buff.ly/2qXleD0. Subscribe to my #YouTube channel to be notified of new videos from other top #prodmgmt speakers: buff.ly/2NskTkQ
Tony Ulwick retweeted
Jobs-to-be-done should be the first tool you use when building a new product. JTBD helps understand both the user's specific goal ("job") and the thought processes that would lead that user to "hire" a product to complete the job.
ALT The Jobs-to-be-Done Canvas by Tony Ulwick
Tony Ulwick retweeted
Don't miss Tony Ulwick @Ulwick on the most recent Product Quest Podcast.
It's a great trip, beginning with the roots of ODI, foundations of the process & how @Strategyn is focused on the future of helping companies to better innovate
productquestpodcast.com/
Tony Ulwick retweeted
Check out this video of @ulwick's talk on Jobs to Be Done from @LeanProdMeetup: buff.ly/3JvMA9z. Subscribe to my #YouTube channel to be notified of new videos from other top #prodmgmt speakers: buff.ly/2NskTkQ
Tony Ulwick retweeted
Innovation that actually matters... 🤝
👉 bit.ly/3BFjrrw
@Ulwick, Inventor of Outcome-Driven Innovation, joins @GregPalmer47 this episode of @Finovate to focus on successfully bringing new ideas to the market 💭
Tony Ulwick retweeted
Check out this video of @ulwick's talk on Jobs to Be Done from @LeanProdMeetup: buff.ly/3JvMA9z. Subscribe to my #YouTube channel to be notified of new videos from other top #prodmgmt speakers: buff.ly/2NskTkQ
Tony Ulwick retweeted
Have you heard of jobs-to-be-done? (aka JTBD)
Do you wanna learn how to use JTBD to design hella smart marketing campaigns?
This free webinar is for you 👇
Join me and @Ulwick for an interactive session (that might just blow your mind)
Register here: bit.ly/3G1OSKR
Tony Ulwick retweeted
Check out this video of @ulwick's talk on Jobs to Be Done #JTBD from @LeanProdMeetup: buff.ly/2qXleD0. Subscribe to my #YouTube channel to be notified of new videos from other top #prodmgmt speakers: buff.ly/2NskTkQ
Tony Ulwick retweeted
Not too late! I'll be talking with jobs-to-be-done guru @Ulwick about where the concept came from, how its been used, and how outcome driven innovation can help find those key ideas that clarify the mystery that is often customers.
Registration link: us02web.zoom.us/webinar/regi…
Tony Ulwick retweeted
Join #Back2Better webinar on 10 May, where @Ulwick will show you how a jobs-to-be-done mindset can be used to define, capture, organize, and use customer need statements in a way that makes innovation far more predictable and profitable.
Live for free: thinkers50.com/event/why-inn…
Tony Ulwick retweeted
In his latest Jobs-to-be-Done book, @Ulwick takes the Jobs Theory and the Outcome-Driven Innovation process to the next level. Check it out: jobs-to-be-done-book.com
Don't forget to join #Back2Better webinar on 12 May to hear from Tony live for free: thinkers50.com/event/why-inn…
Tony Ulwick retweeted
95% of product teams don’t agree on what a customer “need” even is. To succeed at innovation, product teams must unite around a common language and understanding of customer needs.
Learn how by joining #Back2Better webinar with @Ulwick on 10 May: thinkers50.com/event/why-inn…
Tony Ulwick retweeted
Why do we need to be careful about defining our "industry" too narrowly? I'll be chatting with @Ulwick, author, founder of consultancy @Strategyn and leading thinker about this and other topics. It should be a stimulating conversation.
strategyn.com/webinar-rita-m…
Tony Ulwick retweeted
Check out this video of @ulwick's talk on Jobs to Be Done #JTBD from @LeanProdMeetup: buff.ly/2qXleD0. Subscribe to my #YouTube channel to be notified of new videos from other top #prodmgmt speakers: buff.ly/2NskTkQ
Tony Ulwick retweeted
I had a great time hosting @ulwick at our May @LeanProdMeetup to share his advice on Jobs To Be Done. Check out the video of his talk: buff.ly/3fpPcXd
#jtbd #prodmgmt #leanstartup
