@ToddLebo

CEO at Ascend2. Helping top technology + SaaS brands grow with original research. Data-driven strategist. B2B research evangelist.

 Jacksonville, FL
ascend2.com/
Joined July 2008
  • Tweets6.7K
  • Following1.1K
  • Followers1.6K
521Media
My most recent interview on The Horse's Mouth, where I discuss what is new at @Ascend2research. dailynewsnetwork.com/2026/sh…

The Horse's Mouth: Be Teal with Colette Rivers Butler, Lezlee Peterzell-Bellanich, Todd Lebo, and...

Watch The Horse's Mouth: Be Teal with Colette Rivers Butler, Lezlee Peterzell-Bellanich, Todd Lebo, and Bill Peterson on the Daily News Network website.

dailynewsnetwork.com
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Todd Lebo retweeted
Lee Odden
@leeodden25 Nov 2025
Check out our new B2B Thought Leadership research that uncovers the 'Answer Engine': How top performers achieve nearly 4x higher ROI prweb.com/releases/new-b2b-t… via @toprank & @Ascend2research
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Check out my latest article: Research Highlights: Q2 2025 linkedin.com/pulse/research-… via @LinkedIn

Research Highlights: Q2 2025

As many of us take our summer vacation, we look back at Q2 and ahead to H2. Here at Ascend2, we are grateful to our research partners and the opportunity to conduct original research across various...

linkedin.com
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New research by @CongaHQ and @Ascend2research. Although 87% of professionals surveyed are confident that AI can reliably improve business performance, just one-quarter of organizations report already adopting AI to enhance business processes like revenue management.
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Essential Attributes of Successful Multichannel Marketing Strategy marketingprofs.com/charts/20… @MarketingProfs with @Ascend2research.

Essential Attributes of Successful Multichannel Marketing Strategy

Marketing Strategy - Senior marketers consider data quality and accurate measurement as the keys to multichannel marketing success, according to recent research.

marketingprofs.com
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The Top Challenges in Executing a Data-Driven Marketing Strategy marketingprofs.com/charts/20… @MarketingProfs with @Ascend2research

The Top Challenges in Executing a Data-Driven Marketing Strategy

Marketing Strategy - Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research from Ascend2.

marketingprofs.com
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How Buyer Behavior Is Changing, According to Younger B2B Marketers marketingprofs.com/charts/20… @MarketingProfs with @Anteriad_B2B & @Ascend2research

How Buyer Behavior Is Changing, According to Younger B2B Marketers

Marketing Strategy - What key changes are Gen Z and Millennial B2B marketers noticing in buyer behavior? To find out, researchers surveyed marketing decision-makers around the world.

marketingprofs.com
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How Enterprises Are Using AI for Email Marketing marketingprofs.com/charts/20… @Ascend2research @MarketingProfs @RPEOriginAgency

How Enterprises Are Using AI for Email Marketing

Among enterprise marketers who are using AI as part of their email campaigns, 50% are doing so for content personalization. See the research.

marketingprofs.com
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SMBs Struggling with Customer Acquisition; Hope to Improve Social Media Marketing Skills marketingcharts.com/business… @marketingcharts with @ConstantContact & @Ascend2research.
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The #AI drill: how #EmailMarketing teams are using it and the hurdles they face by @Ascend2research buff.ly/47qsKsM via @MediaPost
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Great insight @lisasharapata
Arbinger@Arbinger14 Jun 2023
Our CMO @lisasharapata recently spoke with @AssociationsNow about our latest research report created in partnership with @Ascend2research. Take a look at the interview to learn more about how #leadership development can improve your bottom line: hubs.ly/Q01TwZKN0
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Webinar: Breaking Down the 2023 Marketing Data Impact Report info.anteriad.com/b2b-data-i…

B2B Data Impact Webinar

info.anteriad.com
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Todd Lebo retweeted
Arbinger@Arbinger9 Jun 2023
How do you build a better #companyculture? @Robert_Rose and @CMIContent dug into the research from our latest report created in partnership with @Ascend2research in this week's CMI News video. hubs.ly/Q01T0fRc0
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Great insight @ayaznanji...
Ayaz Nanji@ayaznanji30 May 2023
What Makes Customer Service Experiences Great or Terrible? buff.ly/3Wundw8 via @oracle & @Ascend2research
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Todd Lebo retweeted
Wpromote@Wpromote25 May 2023
What's next for #B2B #digital #marketing? We partnered with @Ascend2research to get the answer. Download the full report to learn how experts are planning to leverage #AI, improve #CX, and deliver more #ROI. bit.ly/3IFcgSG
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Use Intent Data and Buying Groups To Survive Uncertain Times spiceworks.com/marketing/mar… @Spiceworks with @Anteriad_B2B & @Ascend2research

Spiceworks Home Page - Spiceworks Inc

Learn, connect, and level up your IT game at SpiceWorld 2026 — hands-on sessions, real talk, and your IT community. Register now » Articles See all articles Get tech news, insights, and resources to...

spiceworks.com
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Where is Intent Data Proving Useful in B2B Go-to-Market Strategies? @marketingcharts with @intentsify & @Ascend2research marketingcharts.com/customer…
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Pressure increasing on B2B marketers to provide ROI/value of their marketing efforts. per @Ascend2research
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See what @MarketingProfs had to say about our latest report with @Ascend2research, where we highlight the importance of using precision intent data to accelerate B2B GTM strategies. Read the full article below: hubs.li/Q01MY4sb0 #B2Bmarketing #precisionintent #intentdata
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Todd Lebo retweeted
MediaPost@MediaPost18 Apr 2023
Flagging intent: the benefits and challenges for B2B marketers @intentsify @Ascend2research mediapost.com/publications/a…

Email Insider: Flagging Intent: The Benefits And Challenges For B2B Marketers

Most firms say intent data works, but only 36% are using it as part of a well-designed strategy, Intentsify and Ascend2 report.

mediapost.com
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