@gsterling

Living la vida local for 25 years. Co-founder @nearmediaco and https://xitter.cf/t.co/NhfkJzJQGb. Recovered lawyer.

 SF Bay Area
nearmedia.co
Joined March 2007
  • Tweets35.2K
  • Following497
  • Followers16.7K
2.4KMedia
Threads is now bigger than Twitter.
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New @nearmediaco newsletter is out: the Lake Ontario maps fiasco + Apple launches Map Ads, websites matter for Gemini visibility, Meta gets away and Google wants transactions nearmedia.co/lake-fiasco-app…

Lake Fiasco, Apple Ads, Websites Matter, Meta Settles, Google Wants It All

Lake Ontario Fiasco As trade negotiations with Canada fell apart, Trump issued an order renaming Lake Ontario "Lake America" A petty rebuke, it follows a similar episode in January 2024, when Trump...

nearmedia.co
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Here's the latest @nearmediaco newsletter: just over 50% of local searchers start with Google, Alexa+ jumps into local, SEO v. AEO optimization, local AI results may vary, triumph of Chat UI.
🤖 Made with AI
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The latest @nearmediaco newsletter: Future of Websites, Review Abstracts Mislead, Search-AI Shift, Apple Sues OpenAI nearmedia.co/future-of-websi…
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Greg Sterling 🇺🇦 retweeted
Mike Blumenthal@mblumenthalJul 17
What is "brand" for a local business? Hint: It’s not your logo or your color palette. In Part 1 of our 4-part local branding series, John Jantsch joins the Near Memo to decode why your brand is actually a direct measure of customer trust and operational reality. 👇
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Greg Sterling 🇺🇦 retweeted
Raj Singh
@mobilerajJul 13
Had a great chat w 2 powerhouses in the hyper-local / SEO category about the future of websites and service providers in the age of AI, if interested in this space: nearmedia.co/ep-264-why-smal…

EP 264 - Why Small Businesses Need 'Trust Artifacts' in the Age of AI Search Friction - Raj Singh,...

Discover why small business websites are shifting from growth engines to "trust artifacts" to battle AI search friction, click fraud, and generative slop.

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Happy 4th! Here's the latest @nearmediaco newsletter: Why Gemini for GBP is a big deal, the new Siri is better, marketers can't see AI's influence, Yelp's antitrust win nearmedia.co/gemini-for-gbp-…?

Gemini for GBP, Siri Is Better, Downstream AI, Yelp's Big Win

Gemini for GBP Is a Big Deal Last month Google announced new Gemini features for small businesses. Rolling out this month (except in Europe), it's a significant development. It's not just another...

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Greg Sterling 🇺🇦 retweeted
Mike Blumenthal@mblumenthalJul 2
EP 263 - Stop Counting Stars: How to Mine Competitor Reviews for High-Converting Content Ideas nearmedia.co/ep-263-stop-cou…

EP 263 - Stop Counting Stars: How to Mine Competitor Reviews for High-Converting Content Ideas

Learn how local brands use NLP APIs and modern scraping stacks to transform raw competitor review texts into high-converting website FAQs, operational updates, and definitive, cross-channel brand...

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Relying on the earlier federal case that found Google to be a search monopoly (2024), a CA federal court has held that Yelp does not need to prove Google has a monopoly in search, in its local antitrust case against the company. courthousenews.com/federal-j…

Federal judge's ruling gives Yelp a leg up in antitrust case against Google

A federal judge agreed to recognize another judge's determination that Google has a monopoly over internet searches.

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The latest @nearmediaco newsletter is out. This week: Facebook 'AI Mode' makes another run at local; the missed local inventory opportunity; what comes after reviews?; ChatGPT's continuing market share erosion. nearmedia.co/facebook-local-…

Facebook (Local) Search, Local Products, What's After Reviews, ChatGPT Erosion

Facebook Local Search: Take 6 More than 15 years ago, people-powered "Q&A" or "answer engines" attempted to bring real-time first-person knowledge to user questions in contrast to search. Facebook...

nearmedia.co
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Greg Sterling 🇺🇦 retweeted
Mike Blumenthal@mblumenthalJun 16
Traditional Local SEO metrics are evolving. On the latest Near Media podcast, @GregGifford explains why declining web traffic isn't a crisis if your bottom-line sales remain steady. The future of search is focused on transactions, not clicks. 🧵 (1/2)
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Our latest @nearmediaco newsletter: Ask Maps builds listicles, Agentic Search and zero click, AI referrals don't capture AI influence, Google appeals "monopoly" ruling. nearmedia.co/ask-maps-listic…

Ask Maps Listicles, Links vs. Agentic Search, AI Referrals, Google's Antitrust Appeal

Google's Ask Maps Listicles Even as Google is starting to crack down on listicles designed to manipulate AI, the company is generating its own lists for local discovery. It's creating home-grown...

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Some non product reflections on the "vibe" and Google I/O: linkedin.com/feed/update/urn…

There's a ton to say about Google I/O, the announcements and their implications. But right now I...

There's a ton to say about Google I/O, the announcements and their implications. But right now I want to comment on "the vibe" at I/O. I used to attend annually but haven't recently. I watched the...

linkedin.com
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Finally some acknowledgement of the risks/downsides of AI. #googleIO
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#geminifatigue
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More than 60% of Americans trust AI only a little or not at all. How will that affect the sales of these AI-enabled products? #googleIO
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If I have to choose between Google "intelligent eyewear" and Meta smart glasses, it's Google all the way #lesseroftwoevils #googleIO
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These AI creative tools are useful/helpful but what's the cost of becoming dependent on them? #googleIO
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Google stitch UI design tool -- threatens site builders (maybe). #googleIO
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Video presents Gemini and related tools as a complete SMB OS. #googleIO
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