Professor Persuasion and Marketing Communication @KU_Leuven. Vice dean of education @fsw_kuleuven. Research: food messages, social layer, methodology.

Not here. Underneath Blue Sky
Joined February 2011
Kamala Harris's joy = power. The key to effective communication is not just to present facts and figures, but to connect with people on an emotional level. Emotion shapes our thoughts and decisions more than logic. Learn more at the FrameLab podcast: podcasts.apple.com/us/podcas…
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Nog maar 10 dagen te gaan voor de eerste live O(DE)ntmoeting bij KBC te Brussel waar Prof. Valérie Trouet @epispheric, Prof. @TimSmitsTim en Manon Janssen hun inzichten delen over energie- en klimaatbeleid en communicatie. Schrijf je nog snel in! ode.be/nl/activiteiten/51585…
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Naar aanleiding van de #Wereldgezondheidsdag op 7 april staat het thema "My health, my right" centraal. In de nieuwe SWAY-bijdrage van prof. @TimSmitsTim ontdek je waarom het zo uitdagend is om gezonde en duurzame keuzes te maken.⁠ Lees meer via soc.kuleuven.be/sway/verhale… #kuleuven
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🤳New EU 'sweep' of influencers shows the vast majority (80%) fail to declare their commercial content as advertising. 🍟🍷Worryingly, over a third of #influencers are promoting unhealthy or hazardous activities, including junk food and alcoholic beverages
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Tim Smits retweeted
The advertising budget of Temu is proving to be the secret behind a strong quarter for internet media giants, according to @nymag ’s @jwherrman . Big implications for the industry's dynamics. #Tech #Advertising #MediaGiants nymag.com/intelligencer/arti…
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Happy to share that @KU_Leuven Executive Board has approved our nutrition/food policy, fits within the @KU_Leuven #Healthy Initiative. #thx to all WG members (e.g. @TessaAvermaete, @TimSmitsTim, @LiesbetVranken) kuleuven.be/healthy/en/kuleu…
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Exciting news! We have a great new tenure track professor position available in digital media effects! Come and join our wonderful team! kuleuven.be/personeel/jobsit… @FSW_KULEUVEN @KU_Leuven
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📢 New publication by @orphadelenne : Check out our systematic review of 86 studies exploring body image and the use of non-idealized models. 🌟🌈💕 #BodyPositivity #InclusivityMatters #NewResearch @EggermontSteven @TimSmitsTim sciencedirect.com/science/ar…
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#NutriScorePapers show how @ItalyinEU and @federalimentare teamed up to spread disinformation to @EUAgri. They said: 😬No scientific evidence supports NutriScore (false!) 😬NS is not useful for consumers (false!) 😬The NutrInform has a 'strong scientific foundation' (false!)
Replying to @beuc
3/5 According to meeting minutes, @jwojc’s Cabinet and DG AGRI were (wrongly) informed by the Italian Perm Rep (joined by Italian food industry @FedAlimentare) that the Nutri-Score had ‘no scientific evidence’ behind it. In reality? Over 100 peer-reviewed papers and counting…
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Afgestudeerd! 👩‍🎓🧑‍🎓 Proficiat aan onze -uiterst enthousiaste- ondernemers die de opleiding “Sustainability Leadership”volgden. #SLP Inschrijvingen voor het najaar zijn al bezig: feb.kuleuven.be/levenslang-l…
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New research finds that Twitter’s recommendation algorithm amplifies anger, outgroup hostility, and affective polarization arxiv.org/abs/2305.16941 This is a good reason to ignore the recommended Tweets.
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On the 24th of May, we had the honor of setting up a webinar for the World Health Organisation @WHO and our own stakeholders: "The blurring lines between video #gaming and gambling: An #ecosystem perspective".
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Tim Smits retweeted
If you are a creative designer and passionate about #foodwaste, take part in #hackforfoodhackforgood ! You can register through the link bellow : docs.google.com/forms/d/e/1F… #feast2030 #sdgs #sustainablefoodsystem #hackaton #opendot
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"Heeft het nu nog niet genoeg geregend?" Alles over het grondwaterpeil en meer vanavond in het Actualiteitscollege 'The State of the Water' aan @KU_Leuven Met @pwillemskul, Hans Leinfelder, Flore Vavourakis, @TimSmitsTim. Gemodereerd door @TinneDeLaet 👇 kuleuven.be/metaforum/agenda…
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📅8 mei 19u30-21u30: @KU_Leuven Actualiteitscollege 'The State of the Water' met @pwillemskul, Hans Leinfelder, Flore Vavourakis, @TimSmitsTim. Gemodereerd door @TinneDeLaet. 👇 kuleuven.be/metaforum/agenda…
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📣#Jobalert: @ICLEI_Europe is looking for an Advocacy Officer to join our #Brussels team and the @buy_betterfood campaign. Through this exciting opportunity, you will help promote more resilient urban-rural food systems. Apply now: iclei-europe.org/fileadmin/u…
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Was curious to see how many complaints there'd been to the EU pledge since we submitted complaints in 2021. In total? Precisely zero. Does this mean Pledge companies have been perfectly well-behaved? Surely not. But what normal parent will have heard of it? Precisely zero
Looking forward to speaking at today’s @EU_EESC hearing on childhood obesity. Will be highlighting in particular how woefully inadequate the current situation is for unhealthy food marketing and @beuc’s joint report on the issue
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Tim Smits retweeted
How human adaptability can help us transition to healthy and sustainable diets? @mags_steele on the philosophy of #FarmToFork for #Feast2030 feast2030.eu/farm-to-fork-ph…
There is no one best diet for humans. We are, so to speak, super-omnivores - and that might just be our best hope. I wrote about philosophy and food for the @feast2030 website. #FEAST2030 feast2030.eu/farm-to-fork-ph…
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Tim Smits retweeted
#Feast2030 will leverage multiple #livinglabs across Europe to work w. & empower key players responsible for shaping food environments inc. the production, distribution & retail sides as well as municipal, provincial and national authorities! FEAST's Food Regions & LL Sites 👇
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