Professor Persuasion and Marketing Communication @KU_Leuven. Vice dean of education @fsw_kuleuven. Research: food messages, social layer, methodology.
Not here. Underneath Blue Sky
Joined February 2011
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A professional highlight! Last Friday Lotte Hallez defended her PhD thesis. The thesis is impressive and the defense was excellent, so as a supervisor I like to bask a bit in reflected glory. Want to know more about the research? 👉 linkedin.com/in/lottehallez/
Venue is called the 'lecture hall of the 2nd law of thermodynamics'. Seems suitable. The gambling within the gaming media ecosystem is not going to properly be organized on itself. Just like the law suggests, outside energy is needed for this
Final symposium of the @gameable_youth project on gambling-like elements in videogames. Great collection of research and valorisation
Final symposium of the @gameable_youth project on gambling-like elements in videogames. Great collection of research and valorisation
Tim Smits retweeted
Kamala Harris's joy = power.
The key to effective communication is not just to present facts and figures, but to connect with people on an emotional level.
Emotion shapes our thoughts and decisions more than logic.
Learn more at the FrameLab podcast:
podcasts.apple.com/us/podcas…
For some reason a couple of my #marcom students responded to a question on #shrinkflation referring to the concept as "shrimpflation". #gradingfun that feels as if I'm on a subreddit
🚨Job alert! 🚨 @Brahim_Zr en ik zoeken een onderwijsassistent. Gebeten om te onderzoeken op het domein van digitale beïnvloeding en sociale media? En wil je dat onderzoek combineren met onderwijstaken op dat gebied? kuleuven.be/personeel/jobsit… @ims_kul @ComScienceKUL
Welkom @FSW_KULEUVEN en al zeker nu zaterdag tijdens de infodag. Heb je vragen over één of meerdere van onze studierichtingen soc.kuleuven.be/fsw/toekomst…? Je kan sessies en lessen bijwonen. We zijn er om je vragen te beantwoorden. Inschrijven en programma op soc.kuleuven.be/fsw/toekomst…
Tim Smits retweeted
Nog maar 10 dagen te gaan voor de eerste live O(DE)ntmoeting bij KBC te Brussel waar Prof. Valérie Trouet @epispheric, Prof. @TimSmitsTim en Manon Janssen hun inzichten delen over energie- en klimaatbeleid en communicatie. Schrijf je nog snel in! ode.be/nl/activiteiten/51585…
Tim Smits retweeted
Naar aanleiding van de #Wereldgezondheidsdag op 7 april staat het thema "My health, my right" centraal. In de nieuwe SWAY-bijdrage van prof. @TimSmitsTim ontdek je waarom het zo uitdagend is om gezonde en duurzame keuzes te maken.
Lees meer via soc.kuleuven.be/sway/verhale… #kuleuven
About to present at the #OpenFoodConference in Leuven. About behavioral insights in food waste, touching upon the work we do in @feast2030 and CUES (linkedin.com/company/cues-eu…) concerning sustainable food ecosystems
Excited to officially kick off the CUES project (linkedin.com/company/cues-eu…): the consortium aims for a triple change (food chain, culture & policy) in the consumers' understanding of sustainable foods
Proud co-supervisor of @pauliendecorte who defended her magnificent PhD thesis @UA_MIOS yesterday. Congrats also to the other supervisors @c_js_debacker @KPoels
Tim Smits retweeted
🤳New EU 'sweep' of influencers shows the vast majority (80%) fail to declare their commercial content as advertising.
🍟🍷Worryingly, over a third of #influencers are promoting unhealthy or hazardous activities, including junk food and alcoholic beverages
Few influencers disclose their advertising activities as required under EU consumer law.
ec.europa.eu/commission/pres…
Tim Smits retweeted
The advertising budget of Temu is proving to be the secret behind a strong quarter for internet media giants, according to @nymag ’s @jwherrman . Big implications for the industry's dynamics. #Tech #Advertising #MediaGiants nymag.com/intelligencer/arti…
My academic business card as a word cloud. A bit of a mess with a heterogeneous set of publications but here it goes #etmaal24
Following the academic hype of word clouding my google scholar profile (via shiny.rcg.sfu.ca/u/rdmorin/s…).
No surprises, it seems 😊
(maybe smth for #etmaal2024 peeps?)
Tim Smits retweeted
Happy to share that @KU_Leuven Executive Board has approved our nutrition/food policy, fits within the @KU_Leuven #Healthy Initiative.
#thx to all WG members (e.g. @TessaAvermaete, @TimSmitsTim, @LiesbetVranken)
kuleuven.be/healthy/en/kuleu…