Thread helps companies find their story and use it to create better products, more inspired coworkers and more loyal customers.

Portland Oregon
Joined January 2015
If you’ve had, need, or are struggling to plan an abortion, you’re not alone. No matter where you live, contact this hotline to help you plan seven days a week. Call 1-800-772-9100. #ItsYourCall. @NatAbortionFed
6
35
4
203
God, as soon as this is over, the first thing I'm going to do is attend a brand activation campaign or event and just... witness a brand generate awareness and build lasting connections with its target audience
23
364
40
3,763
1/ Oatly doesn't think like the rest. They've been around for 20 years as a Swedish company fighting for attention. Last week, the oat milk company raised $200mm at a $2bn valuation. This is a lesson on creativity and how @oatly turns disadvantages into massive opportunities.
118
879
511
4,569
This Juneteenth 👇
This Friday we are donating our share of sales to @NAACP_LDF to support racial justice, equality and change: daily.bandcamp.com/features/…
2
5
“What if America loved Black people as much as they loved Black culture?” – at Columbus, OH
87
6,262
147
29,260
Because of racism, some of our best brainpower (Baldwin, Morrison, so so many others) had to be diverted to the cause of anti-racism, and we are still asking the same things of this generation’s finest minds. What else might they have wanted to write about? Think about that.
21
1,683
79
6,596
Now, more than ever, the phrase I'm getting fed up with is "Now, more than ever" and this is true now, more than ever.
7
21
3
143
An important message for all of us right now. #StayHomeSaveLives Find out more about the movement here: govstatus.egov.com/stayhomes… Proud to have partnered with @WiedenKennedy on this project for the State of Oregon. Music: "Contentment" - Keen Collective
2
2
Shoppers really love brands who love their products. Tune in to watch story expert Brian Hennessy, as he shares the importance of story in creating a more meaningful brand, more relevant products and more loyal customers. zcu.io/VyOo #brand #story #ecommerce
1
2
When writing always remember: clear before clever.
10
318
73
1,101
I love when computer words become normal words
1
1
2
copy editors explaining the difference between hyphens and en dashes: anyone else:
47
9
186
Our brains are basically 'anticipation machines' — and so the things that are unexpected automatically stand out and steal our attention for longer. Which all explains why originality is more effective bit.ly/2zL9ozY via @faris
1
4
22
The precarious relationship between messaging and tone of voice in a nutshell:
13
280
38
686
Talkoot raises $1.7M to help Adidas, Under Armour and other big brands write product copy geekwire.com/2019/talkoot-ra…
More online retailers are hooking up with sophisticated technology like behavioral targeting and artificial intelligence. But extra technology won’t necessarily guarantee a better shopping experience or win customer loyalty. RSVP: zurl.co/MYZW #webinar #AI #retail
Job Description Headers should be: - why this job is important - what you'll learn - who you'll work with - where you'll do it - what company does - why company does it
7
7
1
134
BONUS: If you RSVP before the webinar, you'll get not only the recording of the webinar to save for later, but you'll also get a copy of Audrey's "5 Shortcuts To Better Writing". All around great tips to up your writing game 📝 RSVP: attendee.gotowebinar.com/reg… #webinar #writers
3
4
Talkoot is sponsoring a webinar by @Thread_Creative's Audrey Aiken! This webinar is for anyone who sells stuff online. Especially those who want to learn how to sell more of that stuff. If you can't make it: RSVP and we'll send you the link to the video. attendee.gotowebinar.com/reg…
1
2
"In an era of airbrushed supermodels and McMansion subdivisions, we're all too starved for interesting to crave perfection." Read up on our blog written by @Thread_Creative's Audrey Aiken. zurl.co/LGnI #onlineretail #retail #branding
1
1