Insights you want. Inspiration you need. Keep up with the latest marketing trends, tools, and more from @Google and @YouTube.

New York, NY
Joined March 2011
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How do you win the lead-to-sale journey in the age of AI? โฑ๏ธ At Rethink ROI 2026, we explored how AI has fundamentally transformed high-consideration purchases with multi-touch sales journeys. The compromise between confidence and convenience is over, creating an opportunity to rethink the way you create, capture, and convert high-quality leads at scale.
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Live from CreatorFronts! Creator marketing is now a $35B industry. But according to @BCG research, only 15% of brands have built the operating model to unlock its full potential. Here are the top takeaways from our panel with BCG, Kimberly-Clark & @viralnationinc ๐Ÿ‘‡๐Ÿงต
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Join us for Rethink Retail in ONE HOUR to learn how to navigate the first AI-powered holiday season. Weโ€™re sharing the high-impact moves you can make *right now* to supercharge your business with Google Search and YouTube and make this your best Q4 yet. ๐Ÿ›๏ธ Whatโ€™s in store: ๐Ÿคฉ - Discover the latest retail innovations: Be the first to hear about the newest retail and commerce innovations across Google Search and YouTube. - Get actionable holiday playbooks: Learn proven strategies from leading retail brands to boost discoverability, streamline checkout, and maximize seasonal sales. - Connect with product experts: Get direct access to Google specialists with a live episode of the Ads Decoded podcast and an interactive Q&A to tackle your Q4 questions. Donโ€™t miss out! Tune in to #Rethink2026 at 7 AM PT/10 AM ET to learn proven AI strategies to win the holidays. โ†’ goo.gle/4dEBno2
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24 hours out! โฐ Tomorrow, #Rethink2026 kicks off. Tune in to learn the new rules of discovery and see how you can win during the Q4 sales rush. Save your seat ๐Ÿ‘‡ goo.gle/4ha5uoo
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1 WEEK until #RethinkWeek2026! ๐Ÿ—“๏ธ Are you ready for the first AI-powered holiday season? Discover how top brands leverage YouTube + AI to build high-intent carts and capture high-quality leads when it matters most. ๐Ÿ”— Register now! goo.gle/3SQRiZy
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Is your work in the running for @The_Clios? ๐Ÿ† The 2026 Clio Creator Awards are now accepting global submissions. Donโ€™t miss your chance to get recognized on a world stage! Submit your campaign by August 21st and see the entry guide below to learn how! goo.gle/3S2EEWU
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Since launching in February, the Google AI Professional Certificate has become the most popular generative AI certificate of all time on @coursera. ๐Ÿฅณ Now, we're expanding the course to include lessons on vibe coding. With vibe coding, anyone can learn how to use everyday language to describe what they want to produce, letting AI handle the technical coding to build robust apps, automate workflows, or create custom dashboards โ€” no prior coding experience needed. Whether youโ€™re streamlining logistics at a multinational company or designing a custom app for your team, the Google AI Professional Certificate is built to help you learn how to make AI work for you. Learn more โ†’ grow.google/AICert
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.@javvycoffee was a hit with early adopters, but taking the brand nationwide required a new playbook โ˜• Here is how YouTube Creators helped them scale ๐Ÿงต goo.gle/4xhTdVl
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73% of Gen Z viewers prefer watching content from creators over studio-produced shows or movies ๐ŸŽฌ Weโ€™ve teamed up with @Kantar_NA on โ€œThe Intent Advantageโ€ that breaks down how creator trust is reshaping the consumer journey from discovery to decision. ๐Ÿ”—goo.gle/4fet82c
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.@Google Beach / @YouTube Beach returned to @Cannes_Lions 2026 with plenty of AI demos and programming from execs and top talent. Raissa Cappola gave us a tour, showing every corner of the space including the very clever puns at The Search Bar and the Sandbox!
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๐—จ๐—ป๐—น๐—ผ๐—ฐ๐—ธ ๐—ฌ๐—ผ๐˜‚๐—ง๐˜‚๐—ฏ๐—ฒโ€™๐˜€ ๐—ฝ๐—ผ๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ฎ๐—น ๐˜๐—ผ ๐—ฟ๐—ฒ๐—ฎ๐—ฐ๐—ต ๐—ป๐—ฒ๐˜„ ๐—ฎ๐˜‚๐—ฑ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ๐˜€ ๐Ÿคฉ #WalmartConnect is now live in Display & Video 360, letting brands combine Walmartโ€™s customer intelligence with @YouTube's scale. Learn how you can reach high-intent shoppers & drive sales: goo.gle/4vJXO23
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1/12 Itโ€™s official, the next wave of ad innovations has landed at #GML2026 ๐Ÿš€ From ads that answer to powerful new ways to measure your true ROI, the future is looking smarter than ever. For more on all of the announcements, check out โ†’ goo.gle/4tP8tqN Which of these updates ๐Ÿ‘†will make the biggest impact on your strategy? #GML2026
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The wait is almost over. Weโ€™re just 1 hour away from Google Marketing Live! ๐Ÿš€ ๐Ÿ’ป Get a front-row seat to the future of AI-driven marketing. Join us starting at 8:45 AM PT. Donโ€™t miss your chance to see the latest from Ads, AI, and YouTube! Register for #GML2026 and join us live goo.gle/4dCoxWT
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๐Ÿšจ This is it! The 24-hour countdown to Google Marketing Live is ON! ๐Ÿš€ Don't miss your chance to learn why the Gemini advantage is YOUR ultimate competitive edge, straight from the industry visionaries and Google leaders making it happen. ๐Ÿ”ฅ Catch the latest tomorrow and enjoy a preview made with Veo. Time is running outโ€”secure your spot ๐Ÿ‘‡ Register now to tune in to #GML2026: goo.gle/498kqAl
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Google Marketing Live BTS ๐Ÿ‘€ We caught up with Courtney Rose, Gaurav Bhaya, John Nicoletti, and @JoshuaSpanier to hear what theyโ€™re most excited about for Google Marketing Live this year. The energy is high, the innovations are big, and weโ€™re revealing whatโ€™s next. Trust us, you wonโ€™t want to miss this. Ready to hear from the experts leading the change? Register now to tune in to #GML2026: goo.gle/4fsjN8z
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Heading into @YouTubeโ€™s Brandcast on Wednesday, Sean Downey, president of the Americas for @Google, wants ad buyers to walk out with one idea cemented: YouTube is the future of media, and creators are the front door. adweek.it/4uNjdH9
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Weโ€™re just ๐—ข๐—ก๐—˜ week away from ๐—š๐—ผ๐—ผ๐—ด๐—น๐—ฒ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—Ÿ๐—ถ๐˜ƒ๐—ฒ - the ๐—น๐—ฎ๐—ฟ๐—ด๐—ฒ๐˜€๐˜ ๐—ฎ๐—ฑ๐˜€ ๐—ถ๐—ป๐—ป๐—ผ๐˜ƒ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜ of the year. ๐Ÿ“ฃ Join the thousands of marketers whoโ€™ve already registered to discover the newest innovations coming to Search and YouTube ads. Register for #GML2026 today๐Ÿ‘‡ goo.gle/4dmKEQM
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1/9 Maximize your returns with AI-powered ๐—ฏ๐˜‚๐—ฑ๐—ด๐—ฒ๐˜๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ฏ๐—ถ๐—ฑ๐—ฑ๐—ถ๐—ป๐—ด. ๐Ÿท Here are ๐Ÿฏ ๐—ก๐—˜๐—ช ๐˜‚๐—ฝ๐—ฑ๐—ฎ๐˜๐—ฒs to optimize your campaigns and boost performance: ๐Ÿ‘‡ ๐Ÿ”ญ 1. Journey-aware bidding ๐ŸŒฑ 2. Smart Bidding Exploration expansion ๐Ÿ“ก 3. Demand-led pacing Learn more about these budgets and bidding updates: goo.gle/4wkefmM
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Weโ€™re 2 weeks from #Brandcast! ๐ŸŽค In the #YouTubeEra, viewers donโ€™t just scrollโ€”they search with intent. Whether on the big screen or Shorts, creators are reinventing entertainment and driving a new era of growth for brands. Read more: goo.gle/4d3lbvJ
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The @adage A-List & Creativity Awards did not disappoint! ๐Ÿ†โœจ Still buzzing from celebrating all the winning creative work, including @StJude, @RyanTrahan, & @tiltify for Best @YouTube Creator Collaboration. See our fave moments from the gala below! ๐Ÿ“ธ
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