We don't have a sustainability data problem. We have a decision-making problem.
As I join Earthmark as an Expert Advisor, the challenge is turning credible data into better decisions.
@Barclays has claimed its profile. Who's next?
business.earthmark.io/about
David Connor retweeted
NEWS: Today I’m launching The Small Ideas Initiative. We want you to submit ideas at Small-Ideas.org for non-controversial fixes, e.g “live sewage updates for beaches” or “standardised allergen menus”.
A year ago, an interviewer asked what I’d have told the Government if I’d been advising it, I replied, 'Come up with 100 small things that piss people off and fix one a day for the first 100 days'. As I left the stage, I emailed myself, 'set up Small ideas institute!'
And today, I’m excited it's happening. I’m funding two charities to work together to collate the submissions, narrow them down to about 200 doables then turn those into formal policy proposals which I'll bring back to you for feedback.
Then to finish we've a Cross-Party panel who’ve agreed to pick 50ish, after which we’ll start trying to make them happen. You can read far more about it and who the cross party panel are here… blog.moneysavingexpert.com/2…
We keep creating new categories for businesses that care about more than profit:
Purpose-driven
Mission-led
Social enterprise
B Corp
What if we've got the question backwards?
What if the bigger opportunity is making ordinary businesses slightly more purposeful?
#GoodGrowth
David Connor retweeted
In 1967 Britain had more electric vehicles on its roads than every other country on earth put together, and they were all delivering milk.
There were tens of thousands of them. The milk float: open sided, battery under the floor, top speed of about 15 miles an hour, and a whine you could pick out in your sleep. It was charged overnight at the depot and was back there by lunchtime.
It carried glass bottles. Each one was collected from your step the next morning, washed and refilled. A bottle went round like that 20 or 30 times before it broke. The foil cap went for scrap. There was no other packaging.
The milk had come from farms within a few miles, through a local dairy, and was on the step before 7.
So here is what the country had. A zero-emission delivery fleet. Reusable containers with a return rate any modern scheme would kill for. No plastic. A supply chain you could cycle the length of. A man who noticed if an old lady's bottles were piling up, and knocked.
It was dismantled in about 15 years, because a supermarket could sell milk a few pence cheaper in a plastic jug as a way of getting you through the door.
Every piece of that system is now the subject of a government target for 2040.
It was running in 1967, silently, in the dark, and nobody thought it was worth a mention.
I can remember daring to mention this 9 years ago, alongside regional flood-risk modelling images. I was told I was being provocative. Me?
Look at who is saying this.
bbc.co.uk/news/articles/c60q…
In the race to harden and commercialise #ESG and #sustainability we are losing connectivity internally and externally.
The entrenchment misses a myriad of distributed outcomes.
"If businesses were ethical we wouldn't need regulation."
UK airlines to be banned from charging parents to sit with children.
Some people charged up to £104 extra.
Neoliberals routinely moan about regulation but are silent on customer rip-off schemes.
If businesses were ethical we wouldn't need regulation.
theguardian.com/business/202…
David Connor retweeted
UK airlines to be banned from charging parents to sit with children.
Some people charged up to £104 extra.
Neoliberals routinely moan about regulation but are silent on customer rip-off schemes.
If businesses were ethical we wouldn't need regulation.
theguardian.com/business/202…
I'd even donate the extra #LFC title for that.
David Connor retweeted
Excited to reveal the 2026 Earthshot Prize Finalists: the inspirational leaders from around the world tackling some of the most pressing challenges facing our planet.
Watch the full video on @YouTube: youtu.be/syDFSkB1ru0
David Connor retweeted
Be clear. Reform now has the resource to buy every billboard in the UK, blanket wall to wall advertising across written and broadcast media and saturation leafleting. The British will be blitzed into voting for the ultra right - against every best instinct. It is a dark moment.
David Connor retweeted
A French film explaining what would happen if non whites did what angry white racists want them to do by going back to where they came from. Absolutely sublime. We need this sort of creativity here.
British domestic food production is diminishing.
Less homegrown produce leaves the country dangerously vulnerable, writes @LNJStokes 👇
buff.ly/BqnaymI
David Connor retweeted
Landmark new research from The Earthshot Prize and the @UniOfExeter's Green Futures Solutions team, reveals 51 environmental solutions that can trigger rapid and transformative change to repair our planet within the next 5 years.
Read the full findings: earthshotprize.org/news/the-…


















