Assistant Professor @BUQuestrom. Economics of Digitization | Privacy | Consumer Data | Algorithms
Cambridge, MA
Joined October 2017
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Tesary Lin retweeted
Check out @avicgoldfarb discussing his paper with @joshgans about how O-ring production functions interact with task-based automation.
Tesary Lin retweeted
Privacy regulations require consent to use tracking “cookies." This MSI working paper uses an online field experiment to determine how consumers respond to different cookie consent banner designs. Which design would work best for you?: ow.ly/qVZB50YfgzF #Tracking #Privacy
Tesary Lin retweeted
🍪🤖🧠⚖️⏳
Are you an acceptor, discerner, or rejector? by Chiara Farronato, @AndreyFradkin and @TesaryLin
📌The purpose of the study is to measure how different #cookie-consent designs affect user welfare and identify which consent model saves consumers the most time and money.
* Acceptor (45%) — People who click “Accept all” everywhere. They like convenience and don’t mind sharing data.
* Discerner (37%) — They decide case by case, choosing differently depending on the website.
* Rejector (18%) — They almost always choose “Reject all” and dislike #data sharing.
📌Hidden buttons matter: When “Reject all” is buried under “Settings,” users are heavily nudged toward accepting.
📌Best policy for consumers: Browser-level privacy control saves the most time and money — far better than any banner redesign.
Source: Farronato, Chiara, Audrey Fradkin, and Tesary Lin. "Designing Consent: Choice Architecture and Consumer Welfare in Data Sharing." NBER Working Paper Series, No. 34025, July 2025.
Tesary Lin retweeted
Tuchman, Anna Elizabeth; Tucker, Catherine E.
@jdube6 @DirkBergemann3 @demirermert @avicgoldfarb @garjoh_canuck @Anja_Lambrecht @TesaryLin @tuchmanna @ce_tucker
pubsonline.informs.org/doi/f…
Tesary Lin retweeted
In our new working paper, we study how to design consent mechanisms for data collection. TLDR; instead of focusing on the specific consent interface, we should focus on the frequency of consent decisions and default sharing rules.
Tesary Lin retweeted
Newly Accepted Articles 05/25 (1 of 5)
"The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing by Dubé, Jean-Pierre; Lynch, Jr., John G.; Bergemann, Dirk; Demirer, Mert; Goldfarb, Avi; Johnson, Garrett A.; Lambrecht, Anja; Lin, Tesary;
Tesary Lin retweeted
Newly Accepted Articles 10/24 (1 of 4)
"Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data" by
Lin, Tesary and Strulov-Shlain, Avner @TesaryLin
Tesary Lin retweeted
We wrapped up the 11th annual @CODEConference this past Saturday with our second half of plenary speakers and the fireside panel on "The Changing Data Environment."
Thank you to everyone for another successful year of @CODEConference - we look forward to having you join us again in 2025!
#CODECON24
Marketing job market candidates: BU is hiring! We've got a fantastic team doing cool research. Please apply!
*Job Alert*
Our marketing department is looking to hire a tenure-track Assistant Professor specializing in Digital Marketing (can be quant or behavioral). Please send all application materials to [email protected]. Open to rookies and non-rookies. Ad to come soon.
New working paper!!! (joint with Chiara Farronato and @AndreyFradkin)
How does the use of dark patterns during data collection affect website competition? Read on:
Excited to announce a new paper on dark patterns and competition online! You’ve seen cookie banners all over the internet, some with dark patterns that make it hard to reject cookies.
We conducted a field experiment about these banners to study how people choose to share their data as a function of the interface (and whether it uses dark patterns).
We observe people as they browse the web organically, while our extension randomizes which pop-ups users see, and how often they see them.
Tesary Lin retweeted
Come see @ravivmg @JWaldfogel @Farshad_Ravasan @samgarvingold @demirermert Guy Aridor @KelloggSchool @TesaryLin and myself at the #ASSA2024 #EconTwitter
"Firms and Data: Privacy, Monitoring, and Cybersecurity" session
Saturday, 2:30 pm
aeaweb.org/conference/2024/p…
Tesary Lin retweeted
Research update: "The Editor and the Algorithm: Recommendation Technology in Online News" is now published in Management Science. I collaborated with @Ananya_Sen_ from @CarnegieMellon & @joerg_claussen from @LMU_Muenchen .
pubsonline.informs.org/doi/f…
Tesary Lin retweeted
Join us for a talk by Hariri Institute Distinguished Speaker @random_walker @Princeton
on "The Reproducibility Crisis in Machine Learning-based Science"
➡️ FRI, 11/3, 11:00am – 12:00pm ET, ZOOM
➡️ Register: spr.ly/6019ud3k5
Host: @TesaryLin Prof. @BUQuestrom
#ML #CompSc
Tesary Lin retweeted
Submit your Economics of AI work. Applications due today!
NBER AI Conference call for papers. September 22 in Toronto. Deadline July 24. Send us your best work! nber.org/calls-papers-and-pr… @nberpubs. Organized with @ce_tucker @professor_ajay @joshgans
Thank you everyone! I'm honored to receive the John Little Award and above all, very heartened to hear this from my advisor! 😇Very grateful for everything I've learned from @sanjog_misra @btshapir, Pradeep and others at Booth.
Tesary Lin retweeted
Not as proud as I am of my amazing student @TesaryLin 🎉🥳🎊
So proud of my amazing colleague @TesaryLin🤩 on winning the 2022 Little Award for best paper in an ISMS journal 🍾🎉🎊
Tesary Lin retweeted
How valuable can data sharing by large digital platforms be for smaller players? @XiaoxiaLei (Shanghai Jiao Tong University), @Yi_Xing_Chen (Notre Dame University), and I have a new working paper that delves into this question (1/n). papers.ssrn.com/sol3/papers.…
Tesary Lin retweeted
Join @BUQuestrom and @BU_Computing's digital marketing expert @garjoh_canuck for a @reddit_AMA on Thursday, May 18 from 12 - 2pm ET! In this live Q&A, he will discuss online display advertising, browser cookies, online privacy, Europe's #GDPR, and the post-🍪 future of the web.
Tesary Lin retweeted
New PEP research from James Cooper, @garjoh_canuck , @TesaryLin, and Liang Zhong uses YouTube’s COPPA settlement with the Federal Trade Commission to examine the relationship between privacy and content generation. Read the full paper here: papers.ssrn.com/sol3/papers.….