"Nearly 70% of CEOs are confident that employees trust them to prioritize their well-being when funding critical business priorities. Only 36% of employees agree." bcg.com/publications/collect…

Thought leadership works because it allows marketing to focus on the customer swordandthescript.com/2026/1…

"By the end of Q2, 21% of B2B marketing decision-makers shared that their budgets had decreased from the levels originally set at the start of the year, compared with only 10% who reported an increase." forrester.com/blogs/greater-…

These Are Brands’ Top Marketing Measurement Priorities marketingcharts.com/customer…

Brand mentions and source citations often tell very different stories. Marketers need to know which one is weak before choosing a fix. martech.org/your-ai-visibili…

"Few things will cause a customer to immediately request — or demand — a live agent like a bot that misunderstands them." customerexperiencedive.com/n…

Journalists now have an AI reputation and PR is keeping track fastcompany.com/91618237/jou…

"A good story doesn't lead with: We're 20 percent faster. It opens with the villain or foil—the pain, the tension, the existential risk of not changing."marketingprofs.com/articles/… via @marketingprofs

B2B marketing should stop trying to ‘demonstrate value’ and instead “understand what the business values” and “demonstrate marketing’s contribution in those terms” swordandthescript.com/2026/1… h/t @TheDrum @HeinzMarketing @maryleesachs

AI Voice Reception in B2B: What It Changes b2bmarketing.net/ai-voice-re… (classic IT implementation advice still holds)