Advisor to numerous governments, author, researcher, podcaster, 12M+ TED talker. Worried, but unfashionably optimistic.
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Joined October 2013
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Simon Anholt retweeted
I asked @SimonAnholt a question I've been wrestling with for years.
If Nike can build a brand...
If Tata can build a brand...
If Amazon can build a brand...
Why can't a country do the same?
What followed completely changed how I think about reputation, storytelling, and my Bharat Rebrand journey.
In this first part, Simon explains:
• Why a Nation Brand is different from Nation Branding
• Why countries can't advertise their way into a better reputation
• Why behaviour matters more than messaging
• Why reputation is earned, not declared
One of the most thought-provoking conversations I've had.
Part 1 below 👇
Simon Anholt retweeted
India has an image problem.
That was the starting point of my conversation with @SimonAnholt advisor to presidents, prime ministers and monarchs across 60+ countries, creator of the Nation Brands Index.
We spoke about:
Why India is misunderstood.
Why behaviour matters more than communication.
Why liking a country is not the same as respecting it.
And whether AI could challenge human primacy itself.
Trailer out now. Full episode next week.
What do you think India’s biggest perception gap is?
Simon Anholt retweeted
☀️ Drugiego dnia EFNI Wiosna 2026. Po drugim śniadaniu. Na scenę wejdzie gość specjalny - @SimonAnholt.
Czego się spodziewać? Spojrzenia na Polskę i jej światową markę, którego nie usłyszycie nigdzie indziej. Odważnych tez, strategicznego myślenia i pytań, które zmuszą do refleksji.
Simon Anholt retweeted
One of greatest minds in policy @SimonAnholt sits in the narrative room with me. The enriching conversation is going to be a blueprint on how India can rebrand itself.. Stay tuned..
Simon Anholt retweeted
If you get to Davos/WEF, talk it over with Klaus Schwab and DJT? But also worth thanking DJT for Simon Anholt’s excellent observation (Nations’ Brand Index): “For sure, we should thank Donald Trump for giving globalisation the biggest boost it's had in decades, by forcing countries into dozens of new multilateral and bilateral arrangements (e.g. Canada + China, Europe + MERCOSUR). This will surely make a more robust and futureproof multilateral system than the old one” 😉.
Simon Anholt retweeted
NEW from @SimonAnholt: Even as Donald Trump promotes his brash credo that might is right, research shows that how much good a country does can be just as important.
ip-quarterly.com/en/hard-tim…
Simon Anholt retweeted
If a country wants to do well, it must do good by working more internationally and collaboratively. Find out more from Good Country Index founder, Simon Anholt as he continues his P-talk topic in this P-Insights report. bit.ly/3YkB1ZT #APOPublications
Simon Anholt retweeted
Must-read @policy_mag piece by Jeremy Kinsman on Canada's global popularity amid Trump's trade war, with an exclusive preview of @SimonAnholt's latest #NationBrands survey...
"Rather delightfully, the phrase most frequently used to describe Canada by respondents worldwide was ‘Good Country’."
@policy_mag Specials
Jeremy Kinsman with
"The World Loves More Canada: Simon Anholt’s New Nation Brands Index"
bit.ly/3JcuXRr
#cdnpoli #Trump
Simon Anholt retweeted
Según el estudio reciente de #GoodCountryIndex, de 174 países, Finlandia🇫🇮 es el que más contribuye al bien común de la humanidad en comparación con su tamaño.💪
@thisisFINLAND @SimonAnholt
finland.fi/es/vida-y-socieda…
Simon Anholt retweeted
🇸🇮 Slovenija je na najnovejši lestvici The Good Country Index zasedla odlično 8️⃣. mesto med 174 državami.
ℹ️ Indeks ocenjuje države glede na njihov prispevek h globalnemu dobremu, kot so mir, blaginja, okolje, pravičnost in razvoj. To pomeni, da Slovenija aktivno in pomembno prispeva k reševanju globalnih izzivov, kot so 🌱🌍 podnebne spremembe , 🕊 mednarodni mir in varnost, ⚖️ enakost ter trajnostni razvoj ♻️🌿.
✅ Visoka uvrstitev povečuje ugled države, nas postavlja v sam svetovni vrh in potrjuje naše vrednote ter zavezanost k boljšemu svetu za vse. 🤝
➡️ Celotna lestvica in podrobnosti so dostopni na povezavi 👉 index.goodcountry.org/
@SimonAnholt
Simon Anholt retweeted
Presentó @SimonAnholt su Ranking de países #GoodCountryIndex 2024.
¡Wow Eslovenia🇸🇮 y Estonia🇪🇪!👏🏻👏🏻
BIEN Uruguay🇺🇾, Costa Rica🇨🇷, Colombia🇨🇴 líderes de la región. Es resultado de su GRAN gestión de #MarcaPaís.
México🇲🇽 lo contrario: Una VERGÜENZA #86
index.goodcountry.org
Simon Anholt retweeted
Sport, countries, nation branding and the importance of soft power
In discussion with nation branding expert Simon Anholt
substack.com/home/post/p-150…
@Fire_and_Skill
Simon Anholt retweeted
Check out episodes from the People, Places, Power Podcast! Co-hosted by @NickCull & @SimonAnholt, the podcast featured weekly discussions on international reputation, #foreignpolicy and related issues along the way. Listen here!: bit.ly/3XqlMkC
Simon Anholt retweeted
#Report: New #RSU analysis by @SimonAnholt examines the dual role of social media and how platforms can both amplify and hinder public dialogue arab.news/8umgq
Simon Anholt retweeted
#Report: In the latest #RSU essay, @SimonAnholt explores the significance of winning ‘hearts and minds’ in the Gaza conflict arab.news/8umgq
My new piece published today by the Swedish Institute on how Saudis view Sweden, the consequences of Qu'ran burning, cultural terrorism, and why we should never say that countries have a brand (at least not a single one).
si.se/en/sweden-and-the-2023…
Simon Anholt retweeted
What was the international perception of Northern Ireland in 2023?
Find out via the Anholt Ipsos Nation Brands Index 2023 published by the Executive Office today: executiveoffice-ni.gov.uk/pu…
#NBI #NationBrandsIndex #nationbranding #simonanholt @SimonAnholt @ipsosus @niexecutive
Simon Anholt retweeted
#Report: Nation branding investments grow, but countries struggle to gain independently. Find out why performances are interconnected in the latest RSU paper: arab.news/chr5e
Simon Anholt retweeted
#Report: In the latest RSU analysis, @SimonAnholt explains why a nation’s image matters and its relevance for a country’s success. Learn more: arab.news/chr5e
Data=great.
Insights=phenomenal.
Graphics=sh*t.
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