@SWR_data

SWR Data, Market Research for the adult economy New York Times, Wired, Hollywood Reporter, NPR, Slate + Founders @melrosemichaels @mikestabile

swrdata.substack.com/
Joined June 2023
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Supporting an adult creator means recognizing the person behind the work, ESPECIALLY when life interrupts it and content/services are delayed. Shit happens. People get sick, have bad mental health days, etc. A little grace goes far. Their humanity is not a customer service issue.
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550 adult creators took the State of the Creator survey last year, & their answers sent more than $8,000 to SWer organizations. This year @SWR_data is going for 1,000 creators and $10,000. Comment on this post and we'll DM you the survey link!
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Thanks so much to @clips4sale for sponsoring the post, which not only allowed us to go deeper into the data than usual, but helped us raise $1K for the @swaidvegas mutual aid fund.
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6/ Read "The Case for Fetish" on our Substack: swrdata.substack.com/p/the-c…
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5/ The money also comes with more risk. Fetish creators are 63% more likely to be banned by an adult platform and 56% more likely to take a chargeback over $100. (The full report breaks down which platforms fetish creators rate highest and why)
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4/ Fetish creators also earn differently. Clip income matters about twice as much to them as subscription income. They average 5+ platforms, compared with 3 for vanilla creators…
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3/ Creators have noticed. 47% now sell some kind of kink or fetish content, up from 31% in 2022. The girl next door has a lot of competition. A good “giantess” has a lot less.
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2/ To keep a handful of superstar earners from skewing it, we dropped the top and bottom 5% of incomes. The gap held. Fetish creators: $74,052
Vanilla creators: $61,066 That's 21% more..
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Full-time fetish creators earned a median of $60,000 last year. Full-time vanilla creators earned $50,000.. That's a 20% gap..
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Run a creator group, Discord or forum? DM us if you’re open to distributing the survey in your own closed creator community and we’ll set you up with a link you can share with your members 🫶🏼 See more on our Substack swrdata.substack.com
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The link stays private because we only want real adult creators and swr's in this data. Comment below and we’ll send it to you in DMs. (Make sure your DMs are open!)
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Add your email at the end and the full report lands in your inbox when it’s released in early 2027. All completely free! You get to plan your next year using what hundreds of other creators are seeing in their own businesses as a data point!
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When you finish, you pick a sex worker or adult industry organization from our list and a donation goes to them on your behalf. Five minutes of your day turns into real money for the groups that show up in our community!
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For 15 years I’ve watched platforms, payment processors, lawmakers and reporters make decisions about our work off guesses. This data replaces the guesses with numbers that come straight from us.
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It takes 5 minutes. You tell us how you run your business: which platforms are paying off, what’s broken, where your money comes from and where the challenges are.
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Last year 550 adult creators took the SWR Data State of Creator survey & we raised over $8,000 for sex worker organizations along the way! This year we want 1,000 creators to raise $10,000🤞🏼 Comment on this post and we’ll DM you the link!
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Ask performers what keeps them in this industry and many will say it's the people. Hear creators talk about community and why having people who understand your work makes all the difference. #FSCSpeakOut @EPAUnited
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These net sentiment numbers come solely from creators on those platforms, who hold a positive rather than negative, view of the platform. At a time of increasing attacks, understanding who other queer and trans creators feel supported by is critical. swrdata.substack.com/p/is-th…
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We also looked at which platforms were most highly ranked by trans, non-binary and more gender diverse creators: 1.@fansly(+71%) 2. @realloyalfans (+70%) 3. @sextpanther (+55%) 4. @clips4sale (+50%) 5. @chaturbate (+19%)
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We didn't get into this in the actual post, but it's worth mentioning the five platforms LGBTQ+ creators view most positively: 1. @SextPanther (+74%) 2. @realloyalfans (+69%) 3. @fansly (+68%) 4. 4. @clips4sale.com (+56%) 5. @JustForFansSite (+56%)
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