@SWR_data

SWR Data, Market Research for the adult economy New York Times, Wired, Hollywood Reporter, NPR, Slate + Founders @melrosemichaels @mikestabile

swrdata.substack.com/
Joined June 2023
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Full-time fetish creators earned a median of $60,000 last year. Full-time vanilla creators earned $50,000.. That's a 20% gap..
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Last year 550 adult creators took the SWR Data State of Creator survey & we raised over $8,000 for sex worker organizations along the way! This year we want 1,000 creators to raise $10,000🤞🏼 Comment on this post and we’ll DM you the link!
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The data are clear: more gender diverse creators are facing greater harassment, more content restrictions, more platform bans and greater decreases in revenue, often as a result of attacks on the industry. Adult platforms need to be doing more than making rainbow logos.
Compared to cis creators, trans and non-binary creators were: • 83% more likely to have had their content used in a deepfake (14.9% vs 8.1% cis) • 54% more likely to have been doxxed or outted online (32.4% vs 21.1%) • 15% more likely to have had content flagged or removed (70.3% vs 61.2%) • 15% more likely to have been banned from an adult platform (18.9% vs 16.5%) They're also the front lines of the War on Porn. Thanks to new restrictions like age-verification and political campaigns against sex and sex work, trans and non-binary creators were: • 74% more likely to report being attacked or harassed online (33.8% vs 19.4%) • 53% more likely to face restrictions on what they sell (74.6% vs 48.6%) • 41% more likely to have fans unable to access their content (56.3% vs 40.0%) • 24% more likely to report decreased revenue (60.6% vs 48.9%).

ALT Compared to cis creators, trans and non-binary creators were: • 83% more likely to have had their content used in a deepfake (14.9% vs 8.1% cis) • 54% more likely to have been doxxed or outted online (32.4% vs 21.1%) • 15% more likely to have had content flagged or removed (70.3% vs 61.2%) • 15% more likely to have been banned from an adult platform (18.9% vs 16.5%) They're also the front lines of the War on Porn. Thanks to new restrictions like age-verification and political campaigns against sex and sex work, trans and non-binary creators were: • 74% more likely to report being attacked or harassed online (33.8% vs 19.4%) • 53% more likely to face restrictions on what they sell (74.6% vs 48.6%) • 41% more likely to have fans unable to access their content (56.3% vs 40.0%) • 24% more likely to report decreased revenue (60.6% vs 48.9%).

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While that's something to be proud about, there's also good reason to protest: Trans and non-binary creators report earning about 66% of what cis creators earn AND have been disproportionately impacted by attacks on the industry.
Graph showing adult creators by gender: Male (17%), female (74%), NB (8.1%), Agender (1%), Other (.5%)

ALT Graph showing adult creators by gender: Male (17%), female (74%), NB (8.1%), Agender (1%), Other (.5%)

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The porn industry, which gets regularly attacked by the right and the left for either undermining or supporting the patriarchy, is a profoundly queer industry, with most of the profit going to women and LGBTQ+ workers.
Graph of adult creators by sexuality. 33% bi, 32% straight, 16% pansexual, 11% queer, 6% gay/lesbian, 3.1% asexual/other

ALT Graph of adult creators by sexuality. 33% bi, 32% straight, 16% pansexual, 11% queer, 6% gay/lesbian, 3.1% asexual/other

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New Pride data shows an adult industry dominated by LGBTQ+ creators. Nearly 70% adult creators say they fall somewhere on the LGBTQ+ spectrum. The adult industry is an industry of queer women. So where's our float? open.substack.com/pub/swrdat…
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The biggest name in adult isn't the favorite. LoyalFans tops our 2026 Hot List at +72 net favorability with its own creators. OnlyFans was the most disliked platform we surveyed. Full breakdown linked in our bio.
SWR Data chart showing 76% of LoyalFans creators view the platform positively, the top score on the 2026 Hot List If you want a longer version that works more keywords in while staying readable and accurate: SWR Data infographic from the 2026 State of the Creator survey. Cream stat graphic reads 76 percent of LoyalFans creators view the platform positively, just 4 percent negatively, the strongest score on the adult creator platform Hot List.

ALT SWR Data chart showing 76% of LoyalFans creators view the platform positively, the top score on the 2026 Hot List If you want a longer version that works more keywords in while staying readable and accurate: SWR Data infographic from the 2026 State of the Creator survey. Cream stat graphic reads 76 percent of LoyalFans creators view the platform positively, just 4 percent negatively, the strongest score on the adult creator platform Hot List.

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Camming is not the whole business. But in a market this hostile, it might be the steadiest piece of it. Save this for later and send it to a creator who needs to see it. Full report at the link in our bio.
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The reason is internal traffic. Cam platforms hand creators an audience, which means less exposure to the bans, shadowbans, debanking and algorithm shifts throttling everyone else. As MelRose puts it, going on cam is real time market research with a built-in audience.
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The numbers: 📊 66% of cammers say their income rose or held steady this past year 📊 48% say earning got easier or stayed the same, vs just 30% of fan-site creators 📊 Only 14% name social media as their top source of new fans, because cam-site traffic does the work
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We surveyed 550+ adult creators for our latest State of the Creator report, and cammers came out as the most resilient group in the market. While most creators say earning is getting harder, cammers are holding steady or growing.
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