Digital Marketing Manager @BibleProject
Canton, OH
Joined September 2014
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A5.2. I like the metric Paid Click %. Filter for top paid terms over 50% and give to the SEO team. #ppcchat
A3: Although not true, I've traditionally seen content and technical optimization main sites as SEO and conversion and landing pages as PPC. #ppcchat
A2. 7. My first 5 years in the industry was with an SEO agency doing analytics and PPC. #ppcchat
A1: Good timing for this chat for me. I just lobbied to bring on SEO consultants to work with me as I rebuild our paid program. I plan to interact with them a ton. #ppcchat
Doing good. Wonder if we'll even have a spring this year @NeptuneMoon 30 today, 70 tomorrow. #ppcchat
A2: I'm rebuilding our paid channel, so more bricklaying than testing going on at this point. #ppcchat
A: Love the guest participants for specific topics join #ppcchat. Well done @NeptuneMoon and thanks for joining @adsliaison
A5: It's always a matter of discerning time investment vs. performance trade-off. Will the machine give me good enough results that my time investment is better spent elsewhere? #PPCchat
A3: I haven't tried PMax yet. Too new for me to trust and my account is too new for a test. #PPCchat
A2: Only in campaigns where I feel there's enough data for the machine to actually be smart. #PPCchat
Good to be back after a bit of a rough January. Fully recovered and ready to learn. #ppcchat
A6: No active steps being taken yet, but this chat is motivating me to make it more of a priority. #ppcchat
A2: Working in-house now, privacy has come up a couple times since I started because we focus internally a lot on respecting our audience relationships. Privacy issues will be key to this during '22. #ppcchat
A1: Very. Transparency is just as important as privacy, so no matter what your opinion is, arming customers with knowledge and respecting them is key. #ppcchat