Commissions Thought Leadership essays for IPRA. Author of books on brands and corporate/family business histories. Journo/copywriter, hubby, wild optimist.
United Kingdom
Joined January 2013
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Did you watch Dirty Business? Water companies are putting profit before public health - it’s a scandal and the Government MUST take action! Sick of sewage? Add your name to the petition today: you.38degrees.org.uk/petitio… via @38degrees
Rob Gray retweeted
A PR model shaped by Western assumptions is being disrupted. Read the latest Thought Leadership Essay by Ramya Chandrasekaran at ipra.org #prmedia #publicrelations #IPRAmoment
Rob Gray retweeted
Earned coverage now carries influence beyond the reader, feeding generative AI tools used by billions of people each day. Read the latest Thought Leadership Essay by Lizi Sprague at ipra.org #prmedia #publicrelations #IPRAmoment @songue_pr
Rob Gray retweeted
Why boards and CEOs must professionalize how they appoint communications leaders globally. Read the latest Thought Leadership Essay by Stephanie Roberts at ipra.org #prmedia #publicrelations #IPRAmoment
Many thanks @ronjabal for your excellent @ipraofficial essay on reputation capital (RepCap).
Reputation functions like capital, something that can be built, strengthened, depleted, and protected. Read the latest Thought Leadership Essay by Ron Jabal at ipra.org #prmedia #publicrelations #IPRAmoment
Rob Gray retweeted
A new 7 S framework provides a structured approach to internal crisis communications. Read the atest Thought Leadership by Alison Arnot at ipra.org. #prmedia #publicrelations #IPRAmoment @__catalyst
Rob Gray retweeted
Measuring the real financial impact of a crisis across stock exchanges, crisis types, and listed-company case studies. Read the latest Thought Leadership Essay by Craig Badings at ipra.org #prmedia #publicrelations #IPRAmoment
Rob Gray retweeted
The Middle East isn’t a recycling bin for marketing; it needs to start with a blank sheet of paper. Read the latest Thought Leadership Essay by Louay Al-Samarrai at ipra.org #prmedia #publicrelations #IPRAmoment @activedmc
The virtual agency model is particularly appealing for mid-market companies, argues @UlrichGartner in the latest @ipraofficial thought leadership piece.
As technology accelerates and global conditions remain volatile, the virtual agency model offers mid-sized companies a cost-effective way to communicate. Read the latest Thought Leadership Essay by Ulrich Gartner at ipra.org #prmedia #publicrelations #IPRAmoment
Rob Gray retweeted
Why corporate affairs leaders must redefine the campaign as a driver of organisation-wide impact. Read the latest Thought Leadership Essay by Dan Rolle at ipra.org #prmedia #publicrelations #IPRAmoment
Rob Gray retweeted
Let us tell you about IPRA's Academic Chapter, a vibrant forum for members who are in the academic world as teachers, researchers, lecturers and professors in universities, and colleges. Join at ipra.org under Member Services #IPRAmoment
Thank you @RobertHeldt for another great #IPRA essay - this one packed with helpful points on earning attention in the b2b space. #thoughtleadership
Brands must be extremely intentional about creating meaningful, relevant content that addresses their audience's needs, interests and pain points. Read the latest Thought Leadership Essay by Robert Heldt at ipra.org #prmedia #publicrelations #IPRAmoment
Yay! My favourite. – at Bradninch, England
Caochan na Creige takes the prize and is the House of the Year 2025 🏆
#GrandDesigns | #HouseOfTheYear | @RIBA
Rob Gray retweeted
An in-depth study across the region finds that corporate communications must be intrinsically strategic and integrated. Read the latest Thought Leadership Essay by Pedro Cadina. #prmedia #publicrelations #IPRAmoment @agenciavianews
Thanks @LJHawksworth for another great @ipraofficial thought leadership piece.
If you implement AI without thinking about the human side, you’re going to produce a whole lot of AI slop, destroying both productivity and trust. Read the latest Thought Leadership Essay by Laura Hindley at ipra.org #prmedia #publicrelations #IPRAmoment
Rob Gray retweeted
In today’s world, organizational communication is no longer limited to official statements or media interviews. By Mohammad Reza Bagheri. #prmedia #publicrelations #IPRAmoment
Many thanks @drlavanyaw @NissanMotor for this brilliant IPRA essay on global comms. "Storytelling may provide the foundation, but it cannot stand alone. Storydoing lends weight to narrative. Storyselling extends its reach and invites participation."
Global communication must empower many voices, each rooted in local context yet aligned with shared purpose. Read the latest Thought Leadership Essay by Lavanya Wadgaonkar at ipra.org #prmedia #publicrelations #IPRAmoment
