CEO of AIM B2B | Strategic Marketing & PR for Global Brands in Japan and Asia.
5-13-1 Toranomon, Minato-ku
Joined March 2010
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Marketing doesn’t have an AI problem. It has a knowledge problem | AIM B2B aim-b2b.com/blog/marketing-d…
BCG’s 2026 CMO survey shows 96% claim AI transformation, but only 32% have rebuilt how marketing works. thedrum.com/industry-insight…
Why foreign cybersecurity brands keep losing Japan’s open market thedrum.com/industry-insight… via @thedrum
My latest Asia AIM conversation with Dr. Laura Bonamici explored why storytelling is a leadership skill.
Information competes for attention. Meaning earns it.
Leaders who create impact aren't the ones who say the most but ones who make people care.
youtu.be/7Gqqow1AyaE?si=bF6L…
My latest piece in @TheDrum looks at Japan’s $385B M&A boom and the blind spot most B2B marketers keep missing.
@drumrecommends
thedrum.com/industry-insight…
#B2BMarketing #JapanBusinessStrategy #APACMarketing #MAndA #MarketEntry #BrandStrategy #AIMB2B #TheDrum
Robert Heldt retweeted
Thank you @RobertHeldt for another great #IPRA essay - this one packed with helpful points on earning attention in the b2b space. #thoughtleadership
Brands must be extremely intentional about creating meaningful, relevant content that addresses their audience's needs, interests and pain points. Read the latest Thought Leadership Essay by Robert Heldt at ipra.org #prmedia #publicrelations #IPRAmoment
Winning on All Fronts: A Season of Recognition for AIM B2B | AIM B2B aim-b2b.com/blog/winning-on-…
Generative AI is rewriting the rules of SEO. Is your content ready for the revolution?
Join our FREE webinar: "The Master Generative Engine Optimization Strategy" to learn exactly how to future-proof your digital presence!
aim-b2b.com/lp/the-master-ge…
Episode 4 – One Region, Many Markets: Maximizing the Impact of Global Campaigns in Japan and Rest of APAC with Vivien Dao | AIM B2B aim-b2b.com/podcast/episode-…
GEO: How To Position Your B2B Agency As An AI Search Authority | AIM B2B aim-b2b.com/blog/how-to-posi…
Episode 3 – The Unwritten Rules of B2B Sales in Japan: Relationships First | AIM B2B aim-b2b.com/podcast/episode-…
Delighted to be appointed as APAC President for AMIN Worldwide! aim-b2b.com/blog/robert-held…
Mastering GEO: Optimizing for GEO doesn’t mean discarding old SEO strategies; instead, it’s a good basis to adapt and build from. aim-b2b.com/blog/mastering-g…
Navigating Japan’s SaaS Market: Localization and Partnerships with Shay Khosrowshahi, MD of YuLife Japan and Asia | AIM B2B aim-b2b.com/podcast/navigati…
New Report Alert! 🚀
AIM B2B’s 2025 content marketing survey reveals:
• 83% of pros say AI proficiency is key in the next 1–3 yrs
• GenAI use jumped from ~50% to nearly 75% this year
• 94% believe generative AI will boost content marketing
aim-b2b.com/blog/longform/co…
We recently Asia AIM a podcast about B2B marketing in Japan and the wider APAC region. Check it out on:
Apple Podcast: podcasts.apple.com/ca/podcas…
Spotify: open.spotify.com/show/2GiCy7…
YouTube: youtube.com/@AIMB2B
#AsiaAimPodcast #AIMB2B #B2BMarketing
Merry Christmas! 🎄🎁
Support ARK’s vital work rescuing animals with their beautiful 2025 calendar. Every purchase makes a difference! 🐾
✨ Order here: (arkbark.net/en/activities/ar…)
Spread love this season—for animals too! ❤️
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Looking for the latest events, business insights, and lifestyle tips in Japan? Whether you're an expat, a traveler, or a local resident, GoConnect has something for everyone!
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Robert Heldt retweeted
Some great insight and advice from @RobertHeldt on how to humanise #B2B brands in #Japan. #IPRA #Comms
B2B in Japan. Conduct extensive audience research and make sure to use native Japanese copywriters and PR specialists. Read the latest Thought Leadership Essay by Robert Heldt at ipra.org #prmedia #publicrelations #prtraining
Following in Apple’s footsteps, OpenAI is set to launch a GPT store turning the chatbot interface into a digital platform like iOS or Android. This is going to be a big game changer across industries and especially in digital marketing.
ft.com/content/4d7ca40a-41b5… via @ft
