Me and Tony Hawk want to give you a Lamborghini: Every year, ridge does a sweepstakes. You have watched them evolve from tiny little campaigns, to gold plated cyber trucks, to the "Mcdonalds Monopoly of Ecom" This years was the most intense, most difficult, highest lift one yet. I wanted to raise the stakes. Here is what we changed and why: 1- International parity: We run 5 different shopify stores in core markets- US, CA, UK, AU, and EU Last year was the first time we brought sweeps abroad; we added canada and the UK. One of the winners was actually in the UK This year, we wanted to take it everywhere. AU is added. And while we couldnt add the full EU, we added 5 new countries. This was an intense legal lift, costing us 50k+ in localization and registration costs. 2- Web upgrades. To add the new countries in the EU, we had to totally change our website. We worked with VANN for a full site rebuild. We changed the way the eu market redirects work, to have individual country experiences, And now, all 5+ shopify stores are sharing the main ridge domain, redirecting on subdomains 3- Celebrity in sweeps. We wanted to bring in a face of sweeps. We talked to all the big agencies. And we landed on tony hawk because- perfect personality for our demo. Already a ridge customer. Globally recognized. We could have picked an actor, comedian, or NFL star. but will they be as known in Germany or Australia? 4- Roll out across tik tok shop Tik tok has been a huge channel for us this year. And we were able to work directly with them to change the rules to allow sweepstakes and giveaways. great partner and a great channel right now. 5- Products integrated with the campaign. We have a ton of exclusive colors and products just for this campaign. We are giving away Ridge wallet-shaped air fresheners with every purchase. --- We have given away close to a million dollars with these so far. 7+ winners. But this year is just so next level. New products, new channels in tik tok shop, new markets in the EU and AU, and a new celebrity repping it was the most work we have ever done.

our returning customer revenue was up 70% in may if you know me, you know I have one kryptonite: I can not get people to buy a second wallet I have acquired over 10,000,000 wallet purchasers. more americans own a ridge wallet than live in los angeles county there are more ridge wallet owners than people in sweden but I gotta BEG for them to buy another so much so, people meme us sending emails "bro I do not need two wallets- stop emailing me" But that has been changing. 1- through new products. now people can by stuff that isnt wallets 2- through new wallets. we have limited collabs and colors and 3- through new and exciting win backs rivo is one of the vendors driving those winbacks email is good. sms is better. but sometimes you gotta think outside of the box rivi lit the box on fire

Stuart is the saas version of a drop ship demon (this is a complement)