digital strategist, programmatic champion, listener, idea connector, always curious, advertising focused, live 3 or 4 days in 1

The Nations Capital
Joined February 2009
Erik Requidan retweeted
In adtech, cynicism is the default. Cynical takes sound smart. They get likes, which feeds the algorithm (thus your feed) and the ego. There is a darker side to this. Stay in that mindset too long and it becomes identity. Cynics lose the ability to see progress, let alone possibility. Optimists build, explore, win. Eyes open at all times but default optimism.
I see too much negativity on my feed across all social media. A lot of people are just trying to bash their competition or anyone that remotely threatens them. You know why you never see me speak badly on my direct competition? I don't fear competition, results speak for themselves. How about everyone focuses on the good things going on in the industry rather than just using negativity for clout. I apologize for the rant, but damnnnn it annoys me.
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Erik Requidan retweeted
My Prebid baby is growing up 🥺
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Erik Requidan retweeted
Many takes to be had here. But today mine will be: the internet is NOT free. It's supported by one of the four, pick one: -Advertising -Subscriptions -Commerce -Donations – at Los Angeles, CA
🚨 SCOOP: X, formerly known as Twitter, will begin charging new users $1 a year to access key features including the ability to tweet and retweet fortune.com/2023/10/17/twitt…
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Erik Requidan retweeted
Kicking off #OpsNYC, @airgups23 empowers attendees with a framework to call BS on ID solutions* *He's not saying identity won't work, but more that there's too much BS floating around and no one knows the future. So get educated and get a diversified approach! – at Manhattan, NY
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So proud of Gwen Vito Smith #TopWomenMediaAdTech Our partners love working with her and she is passionate about their success. Gwen embodies the supportive and inclusive work culture that is at the heart of Media Tradecraft AdMonsters AdExchanger see you…lnkd.in/gyrGjcTa
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Erik Requidan retweeted
LUMA's Digital Media Summit is next Tuesday. We have an all-star speaker lineup, amazing content and a few surprises in store, but the real draw is the CEO participants like no other event. I can't wait! docsend.com/view/ea98yhv6u77…
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I appreciate that all three of @AdtechGod ‘s accounts follow me so closely.
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Erik Requidan retweeted
Catch the @MinorityRPRTPod hosts, Erik @Requidan and @kerel_cooper, on the mainstage at #pubforum Miami in just two weeks. The pair plans to discuss making strides in ad tech with Chris Contreras. #PubForum #minorityreport #adops bit.ly/3Y4y9zM
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ROI in DEI is real 💯 Gracias Google 🔦 recognizing & showcasing powerful partnerships & impact Media Tradecraft Justin Hansen Get to know us here 💡 🔛 #GoogleforPublishers lnkd.in/e-fuivav
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tremendous list 💫 shouts 2 AdMonsters Andrew Byrd for highlighting - congrats all especially @kerel_cooper Robyn Green Terry Guyton-Bradley (TGB) @brianleedigital Reginald Hudson, II 🙌 SEE HERE lnkd.in/eBFvJjmf
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👑 Control, Cost Realignment, Operational Improvement, Business Outcomes @wayneblodwell 💪 🌟 lnkd.in/e5ZpPRQE lnkd.in/e9jeugHn
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Erik Requidan retweeted
Replying to @BradAT
Data path or demand path? The latter is already 4 years old :) youtu.be/j21WfMULZDU And for the actual first known appearance of DPO: adexchanger.com/the-sell-sid… by @Requidan – at Los Angeles, CA
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Erik Requidan retweeted
Replying to @BradAT @Requidan
I see a path forward for the Data Path Optimization TLA :)
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We are still reliving all the fantastic moments from our time at @advertisingweek! Congratulations once again to our clients for taking home some incredible honors for The @adexchanger Awards! Shout out to @MediaTradecraft @Requidan and @GoodLoopHQ @GoodLoopAmy. #awnewyork
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Erik Requidan retweeted
THE 2022 ADEXCHANGER AWARDS WINNERS UNVEILED! Congratulations to the best of the best in the digital marketing and advertising industry. View the winners here: adexchanger.com/go/awards-20… . . . #AdExchanger #ADXAwards #AdExchangerAwards #adtech
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