30-year corporate exec (#marketing, #branding, #sustainability) turned author, speaker, workshop leader. Student and teacher of marketing and career #agility.
San Francisco Bay Area
Joined March 2014
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Do you have the agility of a marketing leader? Take our quiz now to find out!
#agility #quiz #resiliency #marketingagility #futureofwork
Brand metrics that even your CEO will love!
podcasts.apple.com/us/podcas…
#rebrand #marketingmetrics
@monigle @gpccohen
When we hear facts, features & benefits, the stats are quickly forgotten. But when we hear stories, it engages our senses and becomes far more memorable. A messaging framework is where your company’s story begins.
#messaging #storytelling #CMO
business2community.com/marke…
Engelina Jaspers retweeted
Our marketing environment has undergone great change in the last few years. And those who have thrived are the ones who willingly transformed themselves.
Ep.108 featues @Ready2Flex shows how to adapt to change using #MarketingFlexology @ funnelreboot.com/episode-108…
Agility is the new job security. Join @UIAnatolii and me today at noon Pacific for a lively conversation on the critical topic of resilience and simple steps you can take to become a more agile professional.
youtube.com/watch?v=wNMCKzjI…
#careeragility
#marketingagility
#resilience
Engelina Jaspers retweeted
Marketing Flexology, with Engelina Jaspers funnelreboot.com/episode-108…
Engelina Jaspers retweeted
People don't share things because they care about your brand.
They share things because they care about their friends.
Even a cool brand is a supporting character in people's lives.
#brandscience #marketing #socialmedia
Engelina Jaspers retweeted
As we digest a day filled with new and different approaches to our most intractable #B2BMarketing challenges, it's a tad overwhelming. So happy author and disruption expert @Ready2Flex is here with the advice we need to future-proof our careers and our teams!
#ITSMA22
Here is "sneak peak" of what I'll cover during @ITSMA_B2B leadership forum next week. Thrilled to be participating & sharing lessons learned with forward-thinking #marketing leaders! Giving complimentary copies of my book to all attendees.
bit.ly/32LeadEJ
#ITSMA22 #lead
How quickly and easily are *you* able to change direction without missing a beat, breaking a sweat... or losing your job? I'll be speaking at ITSMA's annual marketing leadership forum on May 24 on the timely and important topic of #marketing #agility. Will I see you there?
Color-coded books for sale? I don't know about you, but I feel it defeats the purpose of a personally curated library that reflects who you are as a reader.
#formfollowsfunction #booklovers
Engelina Jaspers retweeted
20/ RECIPROCITY
When we're given something, we feel an urge to return the favor
That’s why I’m asking you...
If you feel like you got value from this thread (that took me ~6 hours to make), would you RT it so more people can see it?
I'd be so 🙏
xitter.cf/KateBour/status/147879…
Net Promoter Score is de facto customer success framework, used by 2/3s of Fortune 1000. Its creator, @fredreichheld, is recommending a new standard to remove potential bias with self-reporting.
hbr.org/2021/11/net-promoter…
#NPS #marketing #ROI
The pandemic has blurred the lines between home & office, between personal & professional lives… creating a shift in B2B marketing from boring, methodical & rational to entertaining, engaging & emotive.
bit.ly/308cP4C
#b2b #b2c #marketing #evolveordie
“It increasingly feels like marketers are being sucked into the gravitational pull of the corporate world and away from pursuing a curiosity about the people they’re trying to influence.”
Our role is to be “the voice of the customer” for our companies.
bit.ly/3zyxWbK
Engelina Jaspers retweeted
"The CMOs who will be the most successful in the future are those willing to reinvent their roles, challenge the status quo, think outside the box, and get their hands dirty."'
bit.ly/3lh09Pj
#marketing #branding #CMO #innovation
Emerging signals suggest that secondhand is displacing traditional retail… resale is expected to be twice as big as “fast fashion” by 2030. There’s a first mover advantage here for tech and #B2B.
bit.ly/3tBfv4L
@whostu
#sustainability #transformation #recommerce
Today, your company is simultaneously both your primary business and a media company, says @jeremyknauff
Process is the difference between scaling or failing.
bit.ly/3n5yqUk
#entrepreneur #media #content
Excellent podcast interview with @DouglasBurdett and Abigail Dixon @LabyrinthMktg. Tech skills important, but career magic happens in the traits, behaviors & leadership skills. @MarketingBook
bit.ly/3rVsmhq
#marketing #careeragility #futureofmarketing