Announcing a chatbot that sifts through a 100+ books to find the best one for you. Available now for free. Head to the Funnel Reboot site and head to the Reading Room (link in profile)

Listen or watch @thelimitlesscmo in the latest Funnel Reboot show. Hear why author Lisa Cole says marketing's financial structure must be revamped if we are to survive in the age of AI. Link to ep 244 in the profile.

When you run Connected TV ads, you need to beware the shows your ad's being inserted on. Aaron Foley explains how to ward off unwanted placements. It's all in Ep 243, linked in the profile.

If you know how to run programmatic ads, screens indoors and out are yours for the taking. Hear Aaron Foley on retail media networks and how targeting even be done with sensors. Listen or watch Ep 243 - linked profile

Our reading this October is Lisa Cole's book, Limitless CMO. If you get your hands on a copy and send in any question on it by mid-month, Lisa will directly respond to them. Comment below or leave a message via the podcast website's Get in Touch page.

Aaron Foley makes the case for looking beyond the walled gardens of Google and Meta. In Ep 243 he explains how to your video can be put on media that large audiences are already watching, as well-targeted contextual ads. Listen or watch the full show - linked via the profile.

In 2000 only deep-pocketed advertisers could afford video. Connected TV and Digital-Out-of-Home changed that & Aaron Foley tells why it matters in show No. 243. Hear it where you get your pods, or via show link in profile.

My latest guest Travis Gobeil, RGD is a veteran of many rebrands. Listen or watch him say how to do it in a way that saves money and time. Visit the link in profile to catch him in Ep 242.

A big obstacle in brand refresh projects is convincing leadership you’re designing for the target audience, not to please their personal preference. Learn how to navigate these conversations effectively. Listen or watch Ep 242 via the profile link.

A big obstacle in brand refresh projects is convincing leadership you’re designing for the target audience, not to please their personal preference. Travis Gobeil tells how to navigate these conversations effectively. Listen or watch him in Ep 242 via the profile link.

When you get vague answers out of data you analyze, it’s better to admit that than forcing the data to make sense. BI pro Marc-Andre Seguin joins us to talk about what traits are needed to problem-scope, analyze and make decisions with data. Ep 241 link is in the profile.

When a marketer doesn’t give an analyst context, what comes back is useless. We first need to collaborate on scope, define a good result, and design handoffs. That’s what analyst Marc-Andre Seguin talks about in Ep 241 - watch or hear it where you get your media.

New episode 🚨 What analysts wish marketers knew, with Marc-Andre Seguin. Visit link in profile to watch or listen to Episode 241.

You can't fake your own brand - nor should you want to. Catch Ep 240 on YouTube, Spotify and all major podcast platforms, or via link in the profile.

Whether you're in-house or consulting, a distinct personal brand stops you from being treated like a price-taker. Hear Ep 240 where Daria Dmitrieva lays out her method for making your personal brand. Link via profile.

Daria Dmitrieva, author of the Personal Branding Book is my guest on the latest Funnel Reboot podcast. Hear her no-nonsense method for defining, talking and posting about the brand called You. Full show linked in the profile.

Announcing that I'm writing my first book, set to come out early 2027. "The Inner Join" email series previews the book & peers into me writing it. To view the seven issues that are out or subscribe to new issues, head to @databasedmrktr

This account is hitting its 3000th post. Thanks for following here, and know there's more episode material for people who subscribe to the pod's newsletter. Link is in the profile.

No one should make assumptions about who the competition is. Brendan Ziolo insists clients and agencies research their environment to verify what's true. Want to know the whole story? Entire Ep 239 available via link in profile.