Researcher | Immersive Marketer | Keynote Speaker | ✍️ @advertisingweek @campaignmag @thedrum @eventmarketer @voguebusiness

Los Angeles, CA
Joined August 2013
Rachel Saunders retweeted
The best time to start caring for the planet was yesterday. The second-best time is now. 🌍 This Earth Day, take action for the lands, waters and wildlife we all depend on because the future is shaped by what we do today. Join us: nature.ly/4hUhkRZ
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Rachel Saunders retweeted
‘Diorling’ by Cordelia de Castellane: Rise and shine, it’s the first day of school! Now available in Baby Dior stores and on Dior.com
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Rachel Saunders retweeted
A record-low 54% of Americans say they consume alcohol.
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Rachel Saunders retweeted
#Reddit has emerged as the primary source of #AI-generated online content, with large language models (LLMs) citing it in 40 percent of instances. This figure surpasses that of #Google, #YouTube, and #Wikipedia.
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Rachel Saunders retweeted
Our hearts go out to everyone affected by the devastating wildfires in Southern California. Tens of thousands of people have already been forced to evacuate their homes, and the danger isn't over yet. Hurricane-force winds are fueling these fast-moving blazes, making it incredibly challenging for firefighters to contain them. Our dedicated disaster responders are on the ground, providing safe shelter, food, and essential support to anyone in need. If you or someone you know has been affected, learn where you can find help and how to support others in need. ⬇️
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Rachel Saunders retweeted
AI isn’t just the future – it’s now. And one of the most talked about topics at CES 2025. Find out more about all of the tech trends by adding the CES 2025 Trends Report to your registration.
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ICYMI @SkaleNetwork offers research grants 🔎 If you started a research firm in the bear, head over to our new Research Hub to submit a proposal so we can help make your small business BIG, together 🤙
gm researchooors 🔎 Say hi to the new SKALE Research Hub! Your home for all SKALE research reports. Get data and insights from top research firms all in one easy place: 📊 SKALE Growth ⛓️ On-Chain Metrics 🎮 Gaming & AI + more! Dive In: skale.space/research
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Rachel Saunders retweeted
Growth leaders are the unsung heroes of our industry 🦸 From analytical wizards to meme lords and community builders, they're innovators. The only certainty is the need to constantly adapt. That means new narratives, new marketing channels, and new primitives. We've built relationships with hundreds of web3 growth leaders and are excited to share a few of the very best. Introducing: 2023's Top Growth Leaders🦁🎉 1. @andrewsaunders, CMO @hashflow Growth exec, personal brand builder, and TikToker, he does it all 2. @eeelistar, web3 gaming content creator She’s on a tear, growing her follower base & IP. With all eyes on gaming for 2024, no doubt she hits 100K by EOY 3. @MichaelMigliero, CMO at @playbigtime OG gaming growth hacker behind one of the strongest web3 gaming launches of 2023 4. @marcb_xyz, content creator His blog “Dematerialzd” is a must for anyone who wants to understand brands in web3; & he’s growing quickly, taking advantage of the LinkedIn arbitrage opportunity 5. @TPan_Web3, content creator He’s produced the best articles on the web3 growth strategies of web2 & web3 brands alike. You name it, he wrote about it! 6. @danheld, fractional CMO From teaching the world about bitcoin to driving growth in its ecosystem and beyond 7. @intern, growth at @monad_xyz Master of memes. Blowing life into the hottest new narrative going into 2024: evm/acc 8. @YogiBera420, ecosystem at @berachain Creating the DeFi reverse mullet: ridiculousness in the front (brand), sophistication in the back (novel tech) 9. @blue_clarity, head of marketing & growth @TraderJoe_xyz Mixing brand strategy with growth fundamentals. Dual role as Arbitrum Delegate, tasked with navigating how to grow an ecosystem as well as a top protocol within it 10. @TheBlockAdopter, head of growth @AngleProtocol Making Angle the LST of Stablecoins. Ask her about the “best friend” growth strategy 11. @KseniiaBaziian, CMO @PremiaFinance “Premia Academy” is one of the best in DeFi education, growing the pie one person at a time 12. @Rohan2433, head of growth @biconomy (now @0xAarc) Strongest web3 B2B growth leader out there, & skilled up many B2B wizards along the way 13. @cattybk, head of marketing @thirdweb Bringing his creative background to web3 and crushing it on Youtube & SEO to help web3 devs 14. @Louis_Dharma, head @Hansa_Network Left Immutable to build web3’s first & best growth accelerator, taking teams from funded to explosive growth 15. @matthewbarby, vp of growth @krakenfx From building a growth strategy in public as CMO of DecentralGames, to growing the pie at Kraken 16. @Quinn2992, vp of growth @SkyMavisHQ (now 🤫) The 1st to highlight the intricacies of gaming ecosystem personas & an expert on the web3 growth stack 17. @emilylai, vp of marketing @hypepartners Building a large growth team that's quietly shaping some of the industry’s biggest brands 18. @itsbhaji, CMO @centrifuge Evangelizing the RWA category, bringing together industry leaders & competitors to help grow the space 19. @hausoftiffany, GM @MagicEden Navigating the intricacies of being the face of Magic Eden’s growth on Solana and beyond 20. @aingeth, head of global growth @YieldGuild Growing the largest web3 gaming community & a GenZ luxury collectibles brand on the side 21. @sambino_eth, head of marketing @Treasure_DAO Treasure’s 1st marketing hire and steward of an increasingly passionate ecosystem for 2+ years 22. @0xChristina, head of growth @avara & @LensProtocol Leading the charge to evangelize web3 social and the power of Avara 23. @alexanderguy, CMO @zerion Growing one of the best wallets, with a stellar end of year browser extension launch 24. @0xhsing, head of marketing @perpprotocol Building a growth team that relentlessly experiments to reduce friction for its traders 25. @AlexShefrin, head of BD @SushiSwap Building out the strategic BD function from scratch to take the brand to new heights! Behind every great company is a strong growth leader, & we’re pleased to give them the spotlight they deserve: blog.safary.club/p/2023s-mos…
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I joined this industry to change the system and change lives 🫡🖤🤍 I hire from the community and you should too. We’re here to empower people 💪 Thank you for including me @Forbes 🫶
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Rachel Saunders retweeted
"If climate isn't in your story it's #ScienceFiction. We are all going to have to start considering climate change as we make decisions about our futures." - @alisonmsmart of Probable Futures at the #HollywoodClimateSummit
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60% of #Reddit users said they were 'the person in their friend group that’s always the one recommending new products or services to others.' Insights like this helped inform the Reddit, Inc. experience at #ces2023. Congrats @emmarathe and team!
Welcome to our crib, @CES! At Reddit Future Tellers, you can tap into our tastemaking communities and see how their insights stack up against your own predictions. #CES2023
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My research findings on how social distancing is impacting people's appetite for experiences is featured today as part of the #ExperienceGood initiative from @thevendry_ - Grateful to be a part of this project with @WereMagnetic experiencegood.co/content/pr…
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#FriezeLA preview courtesy of @Endeavor 🙏 – at Los Angeles, CA
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We’re live at The Centurion Lounge Pop-Up with @AmericanExpress in Lionshead. Come après ski with us🎿 #AmexLife – at Los Angeles, CA
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I chatted with @voguebusiness about the rise of #TikTok and implications for brands targeting #GenZ. If you want to study up on this generation, @WereMagnetic created a free report on all things Z! voguebusiness.com/companies/…
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Always a pleasure joining forces with @koutsis. Thanks for having us @FastCompany!
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Rachel Saunders retweeted
15 tips on engaging Gen Z through experiences #eventprofs #experiential bit.ly/2NrdHXr #GenZ
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