🚕 Experiential Marketing Trend of the Week—This week we’re talking about cash cabs… tinyurl.com/5fch6ea7

Groceryshop’s show floor entrance had an oversized washing machine pumping out bubbles. 🫧 That kind of creativity ran through the whole show. 6 exhibit design ideas we spotted: tinyurl.com/2vycs2mj

5 things we’re watching in #experientialmarketing this week: -A HUNTR/X Night Market 🍜 -Lysol’s apple orchard launch event 🍎 -Amex’s showcase of vintage collectibles 🏀 -Cava’s Greek goddess-themed activation 🏛️ -Dude Wipes’ crappy vehicles 💩 tinyurl.com/yc5mzmwe

On an otherwise loud #NACS show floor, Spindrift "wanted to be minimal and clean, like our products, and let them speak for themselves.” See how 8 brands approached experiential differently for 2026: tinyurl.com/2urs2dsu

We spent the 20th anniversary of #NYCC walking the Javits Center—and the spectacle didn't disappoint. From a haunted Camp Crystal to a two-story shopping mall, here are our favorite exhibits and off-sites: tinyurl.com/yc2tbbsw

News Brief: This week’s hot topics in experiential cover Sleep Exchanges, “Street Fighter” IRL and Food Vaults. tinyurl.com/4fnzec56

Groceryshop’s show floor entrance had an oversized washing machine pumping out bubbles. 🫧 That kind of creativity ran through the whole show. 6 exhibit design ideas we spotted: tinyurl.com/2vycs2mj

When California prohibited full-spectrum CBD, Charlotte’s Web didn’t wait around. It loaded up a truck and sold it across state lines instead. Get the story behind the Route CBD Tour👇 tinyurl.com/53we22t5

A fan fishing in Cash App's lake at ComplexCon reeled in real Bitcoin... worth $85,000. 🎣 That’s just one of 4 trends we spotted at the 10th annual show. See them all👇 tinyurl.com/8nzuvtx7

Partner Content: @GPJExpMktg and IBM share 3 ways to turn event data into business impact: align goals, benchmark results, and use measurement to keep improving. eventmarketer.com/article/ex… #GeorgePJohnson #GPJExpMktg

5 things we’re watching in #experientialmarketing this week: -The Angry Orchard Video store 📼 -The Yotel x Hilton Sleep Exchange 😴 -The Lurpak 125 Good Food Vault 🍽️ -Paramount’s IRL “Street Fighter” arena 🕹️ -Heineken’s Foosballer Table ⚽️  tinyurl.com/4fnzec56

👎 Experiential Marketing Trend of the Week—This week we’re talking about being honest… tinyurl.com/2zc4cp42

At 125 years old, Jergens knew a rich history wasn't enough to win over Gen Z—so instead of leaning on nostalgia, it showed up where they are: festivals, cheer competitions, #TikTok. tinyurl.com/wwh9j9x8

When California prohibited full-spectrum CBD, Charlotte’s Web didn’t wait around. It loaded up a truck and sold it across state lines instead. Get the story behind the Route CBD Tour👇 tinyurl.com/53we22t5

News Brief: This week’s hot topics cover crypto lakes, Big Tech-inspired beauty launches and the Boston Coffee Party. tinyurl.com/bddpv55f

How do you showcase a mature-rated game at an exhibit kids might walk by? PM Studios solved it at #Gamescom by leaning into the game's noir aesthetic with an enclosed footprint that kept gameplay hidden. tinyurl.com/mr3ksrw6

Trade show trainer and consultant Robyn Davis joins us on the “Event Peeps” podcast to talk about her new book, “Exhibit Smarter,” and the importance of defining trade show #measurement goals. 🎧 Listen to the full episode: tinyurl.com/58dxtb3y

5 things we’re watching in #experientialmarketing this week: -Keurig’s Boston Coffee Party ☕️ -Cash App’s real lake at #ComplexCon 🎣 -Neutrogena’s Cloud-Tech Store ☁️ -A Colts-branded London Eye pod 🚠 -Ziplock’s Wheel of Sandwiches 🥪  tinyurl.com/bddpv55f

📰 Experiential Marketing Trend of the Week—This week we’re talking about brand gazettes… tinyurl.com/4a9xb69k

After this year's US Open, does your brand have an influencer etiquette rulebook? Ring lights got so disruptive an umpire paused a match mid-play. 4 agency leaders weigh in👇tinyurl.com/333d56se