The buzziest #NYFW activations surprised attendees with fresh takes on fashion (hello, pasta dress!) and stylish moments beyond the runway. 👠 tinyurl.com/ysy23yyr

News Brief: This week’s hot topics in experiential cover Hydration Officers, creepy chain reactions, and Beautycon University. tinyurl.com/4ex8672a

How’s this for a long-term strategy? Edgard & Cooper organizes its events based on a year-round (totally made-up) “Pet Holiday Calendar.” tinyurl.com/4df4yc6m

The average B2B buying cycle takes 10 months. So why do we judge event ROI in 30 days? One marketer's solution: 3 separate "clocks" for measuring impact on different timelines. tinyurl.com/tayvvmwp

A blank survey box gets you nothing. An AI agent that asks follow-ups? +52 NPS. Builder Innovator's ROI experiment even fixed a scheduling problem no one had flagged before. Read the full case study: tinyurl.com/d77x3avr

5 things we’re watching in #experientialmarketing this week: -The inaugural Beautycon University 🎓 -FX’s spine-tingling “AHS:13” activation 🤡 -Vita Coco’s mobile sampling tour 🍓 -“America's Most Hydrated Town”💧 -Sephora’s “DWTS” sponsorship 💃 tinyurl.com/4ex8672a

A lot of B2B shows are organized by product. Salesforce flipped the script at Dreamforce, building zones around attendees' problems, not its roadmap. tinyurl.com/3t8ek9ff

Goat yoga is out. "Free time" on the agenda is in, with 67% of B2B attendees reporting they feel less engaged when events skip downtime. Full story here: tinyurl.com/mwrfnadk

🛒 Experiential Marketing Trend of the Week—This week we’re talking about curated marketplaces… tinyurl.com/45p9jvv6

The buzziest #NYFW activations surprised attendees with fresh takes on fashion (hello, pasta dress!) and stylish moments beyond the runway. tinyurl.com/ysy23yyr

News Brief: This week’s hot topics in experiential cover cat bodegas, scientific mobile tours and Cinema Lavazza at TIFF. tinyurl.com/46z99y9d

Whether it’s a “Bridgerton”-themed banquet, or a Viking Funeral for used chew toys, Edgard & Cooper’s events are all about the pets. tinyurl.com/4df4yc6m

It’s hard to predict what’s going to go viral—but movie studios and TV networks were on a roll this summer with buzzy, larger-than-life stunts.  We break down 7 of the top viral moments: tinyurl.com/4n34yjsa

With a single letter-change—Inbound to Unbound—HubSpot shifted the meaning of its flagship from “methodology” to “mindset.” 3 brand execs weigh in on the conference’s new trajectory: tinyurl.com/tz765tk5

“Encanto’s” Casa Madrigal came to life at the D23 expo, thanks to Honda’s dance experience, car displays and collectible pins. We go inside the social media-driven activation. tinyurl.com/bdfpv3mz

In the early aughts, millennial kids spent a lot of computer time on Neopets, caring for their virtual pets.  Last month, the community was reunited at the brand’s first-ever pop-up experience: tinyurl.com/r97y83bs

5 things we’re watching in #experientialmarketing this week: -HomeGoods’ Real Big Deal installations 🍳 -Bayer’s Science Delivers mobile tour 🔬 -The Temptations Cat Bodega 🧶 -Lavazza’s red-carpet coffee bar ☕️ -FX’s Neighborhood Sessions 🌮  tinyurl.com/46z99y9d

⛺️ Experiential Marketing Trend of the Week—This week we’re talking about analog escapism… tinyurl.com/4fjnyyjr

For the first time ever, Outdoor Retailer hosted its flagship event in Minneapolis. But the real game-changer? The 150 invited media members and creators who amplified it: tinyurl.com/5fhfcbf7

With a single letter-change—Inbound to Unbound—HubSpot shifted the meaning of its flagship from “methodology” to “mindset.” 3 brand execs weigh in on the conference’s new trajectory: tinyurl.com/tz765tk5