Audience Intelligence Consultancy. Get closer to your customer with interest-based audience insights. We tweet about cultural trends & insights.
Joined July 2017
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Port Tack retweeted
Social Community & AI are dominating Marketing trends for 2024🚀
Don't miss Leanne Cochrane's article for a unique list of 2023's online cultural trends. A peek into the internet's weird and wonderful corners!
Knowing your audience is more important than ever! AI-powered platforms like @AudienseCo provide a deep dive into our target market's cultures and trends.
resources.audiense.com/en/bl…
Port Tack retweeted
Building a health-related mobile app?
We've just launched our third post in a series on health-related mobile app development. This one tackles the major topics of integrating Google Fit and Apple Health.
Check it out and hit us up with Qs👇
#healthtech
m1nd.se/3gUsxWg
Port Tack retweeted
Gaining a cultural understanding of your audience gives you a clear roadmap to effectively reaching and engaging your ideal audience.
Audience intelligence helps you gain ideal customers - and do it in a resource-effective way
How would you rate your knowledge of your audience?
.@IndiaAM has a lot to say on #CulturalUnderstanding as a deep dive into audience passions, interests and importance of trust.
Port Tack retweeted
In 2020, a Trusting Relationship is the First Priority for consumers.
According to @chrismoorman, trust has taken first place in customer priorities over service, quality, innovation, and low price.
What are new strategies you've implemented to build trust with your customers?
What is audience-first SEO? 👇👇🤓
What are the benefits of an audience-first #SEOstrategy? 🤔
Watch @Roryhope explain!
Want to hear more? Catch the full webinar with @AudienseCo and @PulsarPlatform on-demand here: bit.ly/3mMpa3Y
#SEO #webinar
Are Gamers a key market for you? The gaming audience is not homogenous, it’s filled with niche and nuanced communities.
Audience Intelligence gives you a clear road map of how to reach and engage Gamers in a relevant way. Check out this article by Affinio to learn more:
Over 2.5 billion people play video games, but obtaining audience insights on gamers has become a challenge, especially with the depreciation of 3rd party cookie data. Luckily, Affinio makes it easy to surface rich audience insights on gaming communities: bit.ly/2DgMEfX
What’s the difference between Social Listening and Social Intelligence? Find out:
Social listening shouldn’t be confused with social intelligence and vice versa. Not sure what the difference is? Check this out. amp.gs/WK1x
Wondering what the difference is between Social Listening and Social Intelligence? 👇👇👇
#socialmediamarketing #audienceintelligence #mrx
This is a great article for anyone battling with questions over the difference between social listening and social intelligence.
Read more:
thesilab.com/the-difference-…
#socialintelligence #sociallistening #socialdata #customerinsights #voiceofcustomer
Port Tack retweeted
I didn't think this needed to be said, but um, brands: the election is not a ~cultural trend~ for you to create some clever copywriting around for the sake of engagement.
Have you watched #EmilyinParis ?
Everyone is talking about it.
That is, over 176k people from around the world. We analyzed and clustered anyone who mentioned #EmilyInParis to discover the interest-based communities who watched and discussed the new @Netflix show.
🧵THREAD
"The fans of #EmilyInParis flock to the restaurant of handsome Gabriel"
The article says that the real restaurant is Italian and usually has an older crowd. However, since the show, they've seen an increase in young couples coming to their restaurant.
bfmtv.com/people/series/les-…
Hashtags trend all the time - sometimes it's in relation to a #PR crisis. It's important to understand the conversation in context of who is talking to create an appropriate response.
Conversation in context of people.
#AudienceIntelligence
🤓Great piece!
“We move from analysing social media as a means of understanding “what people are saying” – which has never been true: most people don’t actively post to social - to recognising its value is really in media consumption, that is, culture.”
#AudienceIntelligence
I had a chat with @AudienseCo about the future of social media research - and why answering the fucking question is a crucial but underrated skill:
resources.audiense.com/blog/…