Audience and Narrative Intelligence.
London, LA, Singapore, Sydney
Joined March 2013
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At Fashion Week, more mentions don’t always mean more impact.
Thai Girls’ Love (GL) actresses Lingling Kwong and Orm Kornnaphat, alongside Chinese idol Cai Xukun (Kun), ranked among the most-mentioned influencers during Spring 2027 Fashion Week.
But when it comes to resonance, Western and K-pop celebrities drove 28x more engagement per mention than these ubiquitous stars.
Why?
👯♀️ Fandoms behave differently. Highly mobilized fan communities can generate huge volumes of posts and reposts via a 'fan-army signature', without necessarily driving the same level of engagement.
🪩 Platforms shape influence. Different fandoms concentrate their activity in different social ecosystems, influencing how far conversations travel and where engagement happens.
What does this mean for brands? Explore our Fashion Week report for more insights: audiences.pulsarplatform.com…
Pulsar retweeted
As the @arcticcircleorg Assembly kicks off in Reykjavik, we're looking at how the world thinks about the Arctic in our latest narrative Intelligence study, The Arctic Reframed.
The study covers three years of Pulsar Narratives AI data, billions of news articles and social posts, 13,731 narratives detected between 2023 and 2026 📈 📉
The biggest point for me is that the Arctic is not driving his own narrative, the story is written elsewhere.
Here's the headlines:
- Sovereignty, security and the economy now account for 6 in 10 Arctic narratives in both news (61%) and social media (59%). Three years ago it was 42% in news and 26% on social.
- Climate science and wildlife narratives fell from 44% to 17% of Arctic news coverage. The economy (shipping, energy, minerals) is now the biggest single theme, at 28%.
- Discourse is now driven by waves of geopolitical attention: in its busiest week, public attention to the Arctic in 2026 runs at 3.5 times a typical week, up from 1.9×. Every spike that could be traced to an event was geopolitical or a cold snap; none was a climate milestone.
- Indigenous and community voices make up only 0–5% of the Arctic narratives every year, in both news and social.
Full study in the comments ❄️🧊🏔️🐻❄️
#ArcticCircleAssembly #Arctic #CentralArcticOcean #ArcticGovernance #ClimateAction
Explore more insights around Fashion Week Spring 2027 here: audiences.pulsarplatform.com…
Narratives about the Arctic have undergone a massive shift.
As the Arctic Circle Assembly gathers in Reykjavik, we trace how climate and wildlife narratives have fallen from 44% to 17% of Arctic news.
Meanwhile, Greenland, security and the economy are moving to the centre of the conversation.
Explore how narratives have evolved over both social and news media: audiences.pulsarplatform.com…
How do you decipher a topic as loud (and fast-moving) as peptides?
We set Pulsar's autonomous research agent the task of mapping where audiences intersect with emerging trends and behaviors.
That meant capturing over 2.3M social and news media posts across the world.
Enriching the data with everything from entity detection to voice-to-text transcription.
And setting our research agent the brief of capturing which audiences are propelling the category, what platforms they're active on, and which behaviors and individual peptides are making their way into the mainstream.
audiences.pulsarplatform.com…
The peptide conversation is up 320% in a year: which audience communities are driving it, and why?
We set our autonomous research agent the task of mapping the conversation unfolding across social and news media, and how different brands show up in it.
It reveals a topic that’s reshaping culture, pharma and wellness across multiple dimensions, with the capacity to be more transformative still through new use cases, new peptides and increased adoption amongst different communities.
Dive into our interactive report to find out more: audiences.pulsarplatform.com…
Who do audiences think ‘won' transfer deadline day?
We set our autonomous research agent the task of mapping the narrative trends around each of Premier League’s 20 teams.
From Ipswich outspending Barcelona to Folarin Balogun rejecting an Everton move because ‘the Hill Dickinson is going to fall into the sea’, a host of different narratives (some more serious than others) conditioned the response to each team.
bit.ly/4x6K6Xa
What’s shaping this year’s back-to-school conversation? Momfluencers, deals and a big helping of noughties nostalgia.
We tracked how functional, deal-related discussion sat alongside cultural breakout moments.
Even as @Target saw its brand presence amplified by mom ‘hacks’, @Abercrombie emerged as a surprise leader. Not because of any new campaign, but instead because of mass nostalgia – and some shock – around the provocative advertising the brand adopted in the noughties.
This merged with different forms of remembered nostalgia around buying items for the school year, as different threads combined to create a conversation that looked back as much as it looked forward.
Yesterday, Nvidia's earnings report gave the AI bubble a serious stress test. Would it hold?
The chip manufacturer's numbers landed in a market holding its breath.
Audience narratives broke out in three distinct waves:
1. Sky-High Anticipation.
Pre-earnings chatter surged as investors braced for the release. The narrative was dominated by anxiety, towering "whisper numbers," and promotional hype, setting up a razor-thin margin for error.
2. The 64-Minute Panic.
When the print dropped, the headline numbers were massive—$96.2B in revenue (up 106% YoY). Yet, a mechanical "sell-the-print" reaction triggered an immediate after-hours dip. Social media velocity exploded (+2.6x peak post rate) with confused, angry posts demanding to know why the stock was taking a nosedive.
3. The $400 Billion Rebound.
The panic was short-lived. Within an hour, market sentiment completely reversed into unambiguous vindication. $NVDA erased its losses and surged over +8% into the next morning, adding more than $400 billion in market cap. What’s more, a "halo-effect" appeared to emerge across socials for other brands in the memory business, from the US to South Korea.
Instagram’s new logo may have been less controversial than the internet made it look.
The platform's first wordmark change in a decade was quickly met with headlines trumpeting backlash - much of it focused on legibility.
But is that the whole story? We used our autonomous research agent to trace the conversation, and the narratives and audiences driving it.
Read the full story: pulsarplatform.com/blog/2026…
Does the monoculture have life in it yet?
Both Spider-Man and The Odyssey, following hard on the heels of the World Cup, suggest that an increasingly fragmented culture can still produce moments that unite massive global audiences.
Using Pulsar's autonomous research agent, we explore:
• What Spider-Man and The Odyssey tell us about the communities driving the box office resurgence,
• How each film is building momentum in different ways, and why understanding the audiences behind that momentum matters.
• How different facets, from IP to individual stardom to commercial tie-ins, attach to the conversation around each movie
Read the full story: pulsarplatform.com/blog/2026…
@SonyPictures @UniversalPics
Counter-maxxing is on the rise. We explored this evolving trend with @Newsweek.
Our data shows counter- and alt-maxxing behaviors growing a full 15x in recent months, from whimsy-maxxing to half-assing and solo-maxxing. These trends put more emphasis on play and enjoyment, pushing back against the original idea of “maxxing” as a constant drive to improve, optimize, and be productive.
Thanks Silvia Iacovcich for featuring our insights and including our perspective in the story!
newsweek.com/the-internet-is…
@KFC South Africa, meanwhile, achieved an explosion in invisibility thanks to a unhinged recreation of the viral picture of Lionel Messi bathing a baby Lamine Yamal. Only in this instance, it's Colonel Sanders holding a baby dressed as Ronald McDonald, captioned "Y'all my sons fr." The post traveled far beyond South Africa, picked up by marketing and meme accounts across six languages, from Thai and Vietnamese creative pages to Indian trade press.
Read more: audiences.pulsarplatform.com…
Decision time is approaching in the Social Intelligence Innovation Challenge.
We teamed up with The Social Intelligence Lab to offer the people doing the work the opportunity to shape and design the next generation of AI & agentic systems. How can social intelligence work be made easier, faster, and more meaningful?
The strongest answers have now been shortlisted. Join us as the finalists share their concepts, respond to our judging panel's questions, and walk through the ideas behind their submissions — from reporting and analysis to data quality and interpretation.
Come see where practitioners think the field is headed next, as we take a step closer to building the winning submission.
Save your spot 👉 lnkd.in/eE2ABnUD
