Head of EN Growth at @hubspot 🧡 Subscribe : Rory's Roundup ✏️ For marketers who practice the art & science of Growth 💡
Edinburgh, Scotland
Joined February 2011
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Speaking at @INBOUND for @HubSpot was a fantastic experience! 🚀
Here are the slides and workbook to create your own SEO personas👇
roryhope.com/seo-personas/ – at Boston, MA
Rory Hope retweeted
How do you create & use SEO personas? Hhow does that translate into better link building? Find out in this episode of the SEJ Show. via @lorenbaker, @Roryhope: searchenginejournal.com/audi…
#SEO
Rory Hope retweeted
I’ve had some time to play with the new Bing search examples.
Is it the end of SEO traffic?
What could Google steal from this?
Here are 6 practical key takeways for those who care about search traffic. 🧵👇
Rory Hope retweeted
Really interesting talk by @Roryhope on using social data to build out SEO strategy and personas. Something I will 100% be taking back to our digital team!
Rory Hope retweeted
Improving #SEO content strategy? Yeah, we can do that. What a valuable session with @Roryhope at #INBOUND22! @INBOUND
Rory Hope retweeted
Great deep dive by @HubSpot Head of Content SEO @Roryhope on igniting your SEO strategy with social data! 🔥 #INBOUND22
Rory Hope retweeted
Imagine you have $0 to build a website that delivers a seamless digital experience for your customers.
Sound impossible? Not to us.
Meet Free CMS Tools, powered by CRM. Empower your teams to build a powerful, secure website, free of charge.
hubspot.com/products/cms-fre…
Rory Hope retweeted
🏆 We’re thrilled to learn that Yamini Rangan, HubSpot CEO, has been named #1 on Comparably’s list of Best CEOs for Women! We couldn’t agree more - thank you for all you do to help us grow! Learn more at bit.ly/3P9obcm. 🎉 🎉 🎉
Can’t wait to attend @INBOUND in Boston this year with @Barack headlining the conference. Bravo @HubSpot ! 👏
We are *honored* to present our headliner, President Barack Obama, and the full lineup for #INBOUND22!
Our iconic speakers' stories of finding community in times of hardship, compassion for our shared planet, & more are bound to inspire you.
Tickets at INBOUND.com!
Excited to be at @HubSpot’s GROW London 2022. It’s a fantastic speaker line up & great to be at HubSpot’s first UK hybrid event! 🙌
#growlondon2022 #hubspot
Rory Hope retweeted
🥄Steamed Content & Technical SEO 🍲
3pm CEST
Speakers ➡️
@Roryhope, @chimammeje, @RejiYates, @himani_kankaria, and Jacqueline J
Register here 👇
app.livestorm.co/oncrawl-1/t…
Rory Hope retweeted
On the 24th of May, the 2nd Miles Ahead Sessions took place, dedicated 2 "Inbound Marketing", with @emeyns CEO & Founder of PieSync (now HubSpot) & @Roryhope, Head of Content & SEO @HubSpot.
Curious about the evening👀?
milesahead.ai/stories/how-in…
#people #purpose #potential
Rory Hope retweeted
Work @HubSpot, we:
-believe in remote work
-do not send emails like this to our employees
-do not believe remote work is “pretend”
And as an added bonus, we:
-don’t speak down to or about factory workers in comparison to others or use hours worked as a proxy for productivity
Rory Hope retweeted
In two weeks, on Tuesday the 24th of May, the next edition of #MilesAheadSessions is taking place featuring PieSync's Founder & CEO @emeyns (Ghent, Belgium) & @HubSpot Inbound/SEO expert @Roryhope (London, UK). Register today, places are limited:
eventbrite.be/e/miles-ahead-…
Rory Hope retweeted
As promised in my #LondonSEOMeetupXL here's a compilation of most of my #SEOcharts to avoid saying #ItDepends 🙌 I hope they're useful for you too!
What are your #SEOCharts? Let's start sharing with each other and I'll create a section in #LearningSEO 🤩
SEO Flowcharts To Support SEO Decision Making: A compilation of my top 10 ones 👀
🔥 Should you prioritize an SEO Task?
🔥 What to do when hit by Core Update?
🔥 Should you prune or optimize a page?
🔥 Should you migrate a Page to the New Web?
More 👇
aleydasolis.com/en/seo-flowc…
Rory Hope retweeted
Excited to announce Miles Ahead Sessions II on 24/05, on Inbound Marketing. We invited 2 experts: @emeyns (CEO & Founder PieSync/Product Lead @HubSpot) & @Roryhope (Head of Content SEO @HubSpot) from London 🇬🇧.
eventbrite.com/e/miles-ahead…
See you there!
#people #purpose #potential
Rory Hope retweeted
11 Promises from a Manager: a 🧵
1. We’ll have a weekly 1:1. I’ll never cancel this meeting, but you can cancel it whenever you like. It’s your time.
Rory Hope retweeted
Companies leaving the office behind and embracing remote work, only to make all their Slack channels private ... you're missing a trick here, exchanging one set of walls for another.
Transparency is essential to remote work.
#FutureOfWork #RemoteWork
Rory Hope retweeted
Nonprofits that are focused on impact need systems that are easy to use and meet their unique needs. Learn how HubSpot is powering digital transformation for 4,000+ organizations: medium.com/@HubSpot/bridging…
Fantastic talk by @aleyda called “Goodbye SEO F*ck Ups” to kick off @brightonseo.
Who has setup an internal SEO Quality Assurance program?
Aleyda suggests you should focus on:
1) Education 📚
2) Validation ✅
3) Monitoring 👀
🧵…
2. Validation / ✅
👉 Develop SEO quality assurance checklists & workflows to share internally.
👉 Set a release validation workflow with devs.
👉 Create ‘what-ifs’ scenario planning that covers how to revert implementation mistakes…
3. Monitoring / 👀
👉 Configure real-time monitoring to catch SEO mistakes and successful implementations. (@contentking 🔥)
👉 Monitor critical URLs for each page type.
👉 Schedule daily crawls.
👉 Setup custom alerts in GA4 to monitor URL organic performance. (Yes, GA4!)