Platform161, as part of Verve Group, is a global, independent demand-side platform enabling programmatic buying through open exchanges and private marketplaces.
Amsterdam, The Netherlands
Joined December 2011
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Platform161 (Now Part of Verve Group) retweeted
✨Introducing our new brand identity 🚀
We’re delighted to launch our new branding, including a new logo, website, messaging, and more. Head over to verve.com to check it out!
#NewBranding #AdvertisingInnovationAtScale
verve.com/blog/introducing-o…
Platform161 (Now Part of Verve Group) retweeted
Verve Group announces today the acquisition of Nexstar Digital Inc.’s digital video advertising technology platform, formerly known as LKQD.
Read more about the announcement here: businesswire.com/news/home/2….
Platform161 (Now Part of Verve Group) retweeted
Excited that @Platform161 has joined the MGI family - we're looking forward to working together under Verve Group, with our enhanced programmatic offering for advertisers, brands and agencies.
Read the press release here: platform161.com/wp-content/u…
@MGI_plc @VerveGroupHQ @Applift
Platform161 (Now Part of Verve Group) retweeted
If u thought that #AdTECH wasn't moving at pace, think again; @TPS Engage and @MovingWalls Global #DOOH Partnership, DAX Partners w/ @SplickyDSP, @Quebecor Choose @Hivestack and MGI Acquires @Platform161 dailydooh.com/archives/14094… and that's just today!!
Platform161 (Now Part of Verve Group) retweeted
Congratulations @Platform161
PRESS RELEASE | Platform161 has been #acquired by @MGI_plc! Read our official #press #release here 👉 platform161.com/wp-content/u…
Platform161 (Now Part of Verve Group) retweeted
We are proud to be the first Online Games Publisher in the #Scale segment of @DeutscheBoerse.
𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗢𝗽𝗲𝗻𝗶𝗻𝗴 𝗕𝗲𝗹𝗹 𝗰𝗲𝗿𝗲𝗺𝗼𝗻𝘆 𝗵𝗲𝗿𝗲:
📺bit.ly/M8GListedInFrankfurt
#ListedInFrankfurt #CapitalMarkets
Platform161 (Now Part of Verve Group) retweeted
SUCCESS STORY: Read how Nissan and @OMDTurkey drove a 300% conversion rate uplift with @Novatiq's cookie-less solution via @Platform161: bit.ly/31UsPph
#privacyfirst #cookieless #datadrivenmarketing #novatiq”
Platform161 (Now Part of Verve Group) retweeted
Waarom Out of Home (OOH) op dit moment vergelijkbaar is met het internet van vroeger dlvr.it/RKLxP6
Platform161 (Now Part of Verve Group) retweeted
Anna Schenk (@SemasioGmbH) wird stv. Vorsitzende des #BVDW-Ressorts #DataEconomy. @dr_cdr (@Platform161) wird von den Mitglieder in seinem Amt als Vorsitzender bestätigt. Herzlichen Glückwunsch! Details: bvdw.org/der-bvdw/news/detai…
Platform161 (Now Part of Verve Group) retweeted
New study looking at how OOH and Digital OOH is deployed demonstrates the power of Digital OOH to deliver ROI >>
talonoutdoor.com/news/dare-t…
Platform161 (Now Part of Verve Group) retweeted
Apple en Mozilla blokkeren de cookies van de Safari- en Firefox-browsers. Wat heeft dit voor invloed op programmatic advertising? En nog twee belangrijke ontwikkelingen:
frankwatching.com/archive/20… artikel door Jonathan Barkan. #programmaticadvertising #adverteren #advertenties
Platform161 (Now Part of Verve Group) retweeted
Is native advertising nog steeds een hype of inmiddels een teleurstelling? dlvr.it/R9tYB7
Platform161 (Now Part of Verve Group) retweeted
Q&A: Platform 161’s Marco Kloots on the Capabilities of Programmatic Advertising pxlme.me/juX_plOz
#programmaticadvertising #adtech
Platform161 (Now Part of Verve Group) retweeted
#BIDS #Bidstack - A very interesting case study from @Platform161 highlighting the desirability of @bidstack in-game advertising
"Cadreon Turkey & its client [@SUBWAY] are excited about this new creative way of advertising and plan to develop &
expand its usage in the future"
New Case Study: how Subway used in-game programmatic advertising to increase its online order intake in a creative way, while also building brand awareness. buff.ly/2JyHQU8
Platform161 (Now Part of Verve Group) retweeted
We don't only have fun programming in Ruby and TypeScript at @Platform161. We also sail on a Wednesday afternoon. And yes, we are hiring.
Platform161 (Now Part of Verve Group) retweeted
With the help of our platform, @Pattisonoutdoor is set to streamline their sales process, optimize network yield, and embrace the full potential of #programmatic #DOOH. Read our press release to find out more. ow.ly/nSCm50uCi3h
Platform161 (Now Part of Verve Group) retweeted
GUEST POST: Can programmatic can be part of a creative renaissance in advertising, instead of ending up the villain that kills it for good?
By Melvin Holman
bit.ly/2QK08DG
#digitalsignage #avtweeps #DSConnection @Platform161
Platform161 (Now Part of Verve Group) retweeted
In April I had the chance to interview the CEO and co-founder of Dynamic Yield, a company that was purchased by McDonald’s for a reported $300m, the restaurant chain’s biggest acquisition in 20 years. thenational.ae/business/tech…
Platform161 (Now Part of Verve Group) retweeted
At @Platform161 we're looking for senior, full stack developers for our office in central Madrid. #RubyonRails and/or #Angular. You'll love the benefits and perks, but, above all, you'll love our top notch team of devs from all over Europe! platform161.com/careers/
Platform161 (Now Part of Verve Group) retweeted
Is Google Chrome’s laatste update een geval van ‘Stel geen vragen, hoor geen leugens?’ dlvr.it/R4sjm8