Applift empowers businesses to acquire new mobile customers and, as part of Media Elements Group, run influencer, SEA and paid media campaigns.
Berlin, SF, Bangalore
Joined January 2013
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As the year is coming to an end, we've reviewed how data privacy regulations have evolved on a global scale. Read on to keep your mobile campaigns compliant in 2021.
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📢 We are going live in 3 hours, so this is your last chance to register for our webinar discussing best practices when synergizing app store optimization (ASO) and paid campaigns. Click below to register.
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You don't want to miss this webinar! Learn why, and how, you should consider app store optimization when running paid campaigns. Click below to register and learn from the panel of experts from @tommedications, @appradar_com, and Applift.
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Over 80% of Chinese gamers are using smartphones to play games, so it should come as no surprise that China could account for up to 40% of global mobile gaming revenues by the end of the year.
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From next January onwards, Apple will be cutting the App Store commissions from 30% to 15% for smaller devs who earn up to $1m. This move is expected to provide a “lifeline” for ad-supported apps as well.
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We're excited to partner with @appradar and @TOMmedications on a webinar to discuss holistic mobile growth strategies across multiple channels, and how marketers can combine ASO with paid campaigns.
Register for the free webinar here: hubs.li/H0BxDW10
It's time for our next webinar!📣 Our special guests will discuss "Why you should do App Store Optimization when running paid campaigns?"
And bonus, we will be answering your questions live! 🙌
Spots are limited, so save yours 👉 bit.ly/2J3HEyv
The Americans With Disabilities Act (ADA) was approved by federal courts in the US, making it mandatory for apps in the US to be accessible by those with disabilities. Here's how you can capture a wider market and avoid legal hassles.
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To understand the full customer lifecycle, enabling view-through attribution (VTA) goes a long way. One of our most read articles illustrates the benefits and (presumed) pitfalls of VTA.
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With 2020 dominated by the pandemic influencing people to spend even more time on mobile, businesses across a variety of industries are expected to continue investing more of their budget in in-app ads during 2021.
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80% of Americans reported they would abstain from buying brand's products after seeing their ad near extreme content. We investigate how to reduce brand safety risks without shutting the doors to lucrative opportunities.
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These creative strategies proved that mobile marketing has become a primary mode of conversion-oriented digital marketing.
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From preventing businesses from sharing personal information to tripling penalties for violations involving minors, this is how the California Privacy Rights Act of 2020 (CPRA), a.k.a "CCPA 2.0", will affect you once it takes effect in January 2023.
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According to @SensorTower, consumer in-app spending reached $29.3b in 2020, a new peak for the mobile economy. Is your marketing budget following suit?
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Every player in the mobile ecosystem can reap the rewards of rewarded ads. Read on to understand how to maximize their effectiveness and ensure you hit the right engagement rates.
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Retail e-commerce in LATAM has shown significant growth in recent years. In fact, it’s predicted that the sector will grow by 19.4% YoY in 2021, to a value of $83.63b.
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With nearly half of consumers saying they're excited about innovative mobile technology, retailers of all sizes are increasingly embracing mobile technology to enhance their customers' journey inside their stores and online.
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5G technology is set to enhance mobile user acquisition campaigns. Shorter app installation time and faster ad unit loading is set to contribute to reduced user churn.
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In their 2021 predictions, Forrester anticipates that B2C marketing will shift to loyalty-based efforts, targeting smaller, local communities.
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During 2020, the Japanese market accounted for almost a quarter of mobile gaming revenues. If marketers want to scale their mobile games, app localization marks a vital step.
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When targeting Gen Z, marketers need to know they are a mobile-first generation. As their behavior differs vastly by market, @appannie takes a closer look at how to create a successful marketing strategy to win them over.
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