Creating pathways to optimize the business of college sports. https://xitter.cf/t.co/xeC1SzLapY
Joined January 2025
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@PathwaySportEnt x @CollegeSportsCo🚀
We are excited to announce our strategic partnership with @CollegeSportsCo as we continue to unlock new opportunities for college athletes through content, licensing, and brand partnerships.
Learn More: bit.ly/3Tj1FFe
Pathway Sports & Entertainment retweeted
Happy College Colors Day. 🎨
Today every fan in the country picks a side. We're on the athletes' side. Every jersey, tee, and trading card on Athlete's Thread pays the player whose name is on it.
Rep your school with 15% off sitewide, code COLORSDAY15, now through Labor Day.mShow us your colors: tag @AthletesThread today and we'll repost our favorites all weekend.
@CLCBrands #CollegeColorsDay #NIL #MoreThanAName
ALT Five college football shirts in front of a stadium promoting College Colors Day on 09.04.26.
Pathway x @AthletesThread 🧵
Thrilled to announce our new strategic partnership with @AthletesThread on delivering officially licensed college athlete merchandise and branding services.
Clink the link below for more in @SBJ.
Details ↓
bit.ly/4xkoveJ
We're excited to partner with luxury hospitality company, ALUM to continue to expand commercial opportunities in collegiate athletics.
"ALUM has built a platform that naturally brings together student-athletes, alumni, universities and supporters. We're excited to help activate that vision in ways that are authentic to each community while creating meaningful opportunities for everyone involved."
-- @PathwaySportEnt President, @caseydschwab
🚩Learn more: prn.to/4cJnQLt
Pathway Sports & Entertainment retweeted
Today, we are thrilled to announce a multi-year partnership with @PathwaySportEnt which has also joined our company’s latest funding round as a strategic investor.
The partnership pairs College Sports Co's media and content engine with Pathway's industry-leading athlete rights, licensing, and commercialization platform to expand opportunities for college athletes at scale.
Pathway Sports & Entertainment is finalizing deal with athlete-driven media company College Sports Co.
The agreement includes Pathway becoming a strategic investor in College Sports Co. as part of its latest round of funding.
sportsbusinessjournal.com/Ar…
@PathwaySportEnt is proud to announce a new multi-year collegiate NIL agreement with @PaniniAmerica, creating expanded opportunities for college athletes and strengthening the connection between athletes, fans, and brands. 🔗Learn more: bit.ly/4vaKhk4
Pathway Sports & Entertainment retweeted
NIL, Revenue Sharing and the Rise of the General Manager in College Sports
College athletics is entering a new operating model—schools can pay athletes, departments are redefining leadership with pro-style general managers, and the business ripple effects are touching everything from roster strategy and NIL guardrails to facilities spending and the College Football Playoff.
Host Tarik El-Bashir is joined by Casey Schwab (Pathway Sports & Entertainment), George Mason Director of Athletics, Marvin Lewis, and SBJ Publisher/Executive Editor, Abe Madkour, to break down what’s changing, why it’s changing, and what comes next.
youtu.be/CMYAss9M7Xs?si=dUVP…
Pathway Sports & Entertainment retweeted
Congratulations to Casey Schwab of @PathwaySportEnt on being selected to the 2025 Silver Waves Media 80 Most Influential People in the NIL Space list.
@caseydschwab
silverwavesmedia.com/2025-80…
@PathwaySportEnt is bridging the path forward as commercial group licensing opportunities expand in college sports.
Visit pwse.com to learn more about our vision, our team, and to stay connected for updates!
#PathwaySports #PathwayPowered #CollegeSports
“The path forward is a situation where the student-athletes can act collectively." – Jack Swarbrick, @PathwaySportEnt advisor and Former Notre Dame AD. @PathwaySportEnt is building that future. Our mission is to ensure athletes have the structure and support to unlock long-term value, fairly and transparently.
#SportsBiz #PathwaySports #CollegeFootball #NIL
Pathway Sports & Entertainment retweeted
Pathway Sports is carving a disruptive niche in the college football video game market.
How? Group licensing.
Story that dropped during my time away on a company that college football video game fans ought to have their eye on:
sportsbusinessjournal.com/Ar…
🚀 “They have a value proposition for college players that is unique to anything else I've seen in this space.”
– @KelvinBeachumJr, Arizona Cardinals tackle and advisor to @PathwaySportEnt, in Sports Business Journal.
📎 Read more: bit.ly/436DGdP
#ICYMI #GroupLicensing #SportsBiz #SBJ
On the latest episode of SportsWise, @caseydschwab joins @SportsLawGuy to talk all things @PathwaySportEnt, group licensing, and the future of college sports. 🎧Listen here: bit.ly/42O8iSf
New episode of the pod. While we wait for the latest in the House case, the multi-billion dollar market for college athlete group licensing continues to develop. @caseydschwab joins me to discuss the future of group licensing, the college football video game and Pathway Sport's role in all of it. sportswisepod.com/s1e83
At @PathwaySportEnt, we are the first business to ever pay college athletes upfront for their group licensing rights, investing in the athletes and sharing the risk and upside. Fully transparent. Fully committed to the athletes. Read more in @SBJ. sportsbusinessjournal.com/Ar…