We're looking forward to joining our partners and industry leaders at @ADsymposium next week in Fort Worth!

✨ Employee Spotlight of the Month ✨ Meet @SierraHassel14, Director at Altius Sports Partners. With eight years of experience in revenue operations, athlete partnerships, and athletics department strategy, Sierra helps institutions connect the dots across their organizations to create smarter, more sustainable paths for growth. When she's not helping clients, Sierra enjoys hiking Arizona trails, picking up the latest Kristin Hannah book, and making a strong case for The Parent Trap as a timeless classic.

Insight into Altius' recent projects.

Looking forward to supporting @DePaulAthletics on an initiative focused on secondary ticketing strategy and execution. By leveraging market intelligence, pricing insights, and industry best practices, we'll help identify opportunities to maximize ticket value, drive attendance, and support long-term ticketing success. Excited to help the Blue Demons strengthen their ticketing operation and unlock new opportunities.

The strongest food and beverage partnerships are built on more than financial terms alone. They require alignment across revenue goals, operations, governance, and the fan experience. In this case study, discover how Altius guided a Power 4 institution through a disciplined, market-informed analysis of RFP bids and supported a negotiation process that unlocked additional capital, enhanced vendor accountability, and positioned the institution for sustained long-term success. 🔗 altiussportspartners.com/#ca…

Altius President Andrew Donovan @adono24 is among the industry leaders quoted in this insightful piece from @bportnoy15.

Excited to begin working with @sacstate on a comprehensive market assessment and financial analysis of its athletics revenue ecosystem. The initiative will evaluate both existing and emerging opportunities across ticket sales, sponsorships, parking, concessions, licensing, merchandise, pouring rights, and other key commercial assets. Looking forward to supporting the Hornets as they explore strategies for future growth and long-term success.

As a new academic year begins, we’re reflecting on countless conversations across campus visits, industry events, and client, prospect, and stakeholder calls. Here are Altius’ top summer takeaways. →

✨ Employee Spotlight of the Month ✨ Meet @eholla12, Director at Altius Sports Partners. With a decade of experience across client partnerships, athlete development, and revenue strategy, Erin helps institutions take a long-term approach to growth, creating sustainable impact in today's collegiate athletics landscape. An ideal day of Erin's consists of starting the day with oatmeal and a banana, being on a boat with her dog, Izzy, listening to Gregory Alan Isakov, and ending the day with her favorite comfort food: ice cream

We're proud to continue our relationship with @ButlerAthletics and build on the strong foundation we've established together. Excited for what's next!

✨Employee Spotlight of the Month✨ Meet @_kjohnsonjr26, better known as KJ. With 6 years of experience in campaign management, athlete activations, and brand alignment, KJ helps brands and athletes build authentic partnerships that create lasting impact. Outside of work, you'll find him on the golf courses of Southern California, at the gym playing pickup hoops, or counting down the days until football season kicks off. ⛳ 🏀 🏈

We’re excited to continue our work with @IUHoosiers and build on the momentum we've created together. Looking forward to what’s next!

We originally shared this licensing perspective in our most recent newsletter. Read more here:  altiussportspartners.com/our…

Congratulations to our partner schools who brought home national championships this past year.

As college athletics programs look to unlock sustainable revenue growth, ticketing is often viewed as a pricing challenge rather than an organizational one. This case study highlights how Altius partnered with a Big East institution to evaluate its ticketing strategy, sales capacity, and external operations—identifying an integrated approach projected to generate $8M in new revenue over five years. 🔗 altiussportspartners.com/#ca…

Appreciated the time today with Altius’ Senior Advisors @Rick_L_Hart and @SportsLawGuy. From governance challenges and CFP expansion, to Title IX risk, athlete employment, private equity, and what sustainable revenue actually looks like long-term—these are the issues leaders are wrestling with, and conversations like this keep us focused on what matters most.

Proud to celebrate Altius partner @OU_Athletics on their #MCWS National Championship. An incredible run on college baseball’s biggest stage. Boomer Sooner!

✨Employee Spotlight of the Month✨ Meet @carlykastens, Director at Altius. With 8 years of experience in athletics departments operations and athlete engagement, Carly brings a thoughtful, integrated approach to department-wide strategy. Powered by early morning Orangetheory classes, pasta, and exploring DC with her dog, Goose. 🥳🐶

In 2024, less than 10 percent of our client engagements touched areas outside of NIL. That number doubled in 2025. Today, more than half of our client engagements include “Beyond NIL” advisory services. Learn more about our evolution here: sportsbusinessjournal.com/Ar…

Omaha ready. Good luck to our partners, @UGAAthletics and @OU_Athletics, competing on college baseball's biggest stage.