@ParsecMedia

The first platform for buying media on CPS - Cost Per Second.

 NYC
parsec.media
Joined July 2015
  • Tweets281
  • Following406
  • Followers221
61Media
We’ve been quiet but busy as ever this year. Come take a look at how a few of our most successful campaigns shaped up: blog.parsec.media/our-best-a…
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WTF is a Quality CPM? dlvr.it/R9pTT2
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The three🔑keys to winning with omni channel marketing, as shared by @Henkel's #KenKrasnow: 1⃣ single view of consumer 2⃣ elevated experience 3⃣ agile ways of thinking Q&A Moderated by @ParsecMedia's @zkubin! #BISummit
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Analyzing coverage, clutter, and duration, Adelaide has three new metrics for quantizing attention: attention units, attentive reach, and minimum effective dose.
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Replying to @AdMonsters @LinkedIn @ParsecMedia
"There are more ways to under-expose someone than over-expose them." @guldi, as told by @adamheimlich
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Unless this A train continues to flummox me, I’m attending an interesting conversation on new metrics with @ParsecMedia and its spinoff Adelaide.
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.@AdMonsterGavin is learning about the "Quality Metrics" at an event with Adelaide, @linkedin, + @ParsecMedia
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Attention—it's what all the hip advertisers are optimizing to these days @ParsecMedia @AdMonsters admonsters.com/optimizing-at…

Optimizing to Attention: Parsec Media Introduces Adelaide - AdMonsters

Adelaide offers advertisers a dashboard based on real-time measurement of user engagement and a proprietary slice of machine learning.

admonsters.com
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Consumer attention metrics now used to optimize campaigns @ParsecMedia bit.ly/2ZZvqL0 @lauriesullivan
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Parsec retweeted
ARF@the_ARF16 Apr 2019
Replying to @adamheimlich
@adamheimlich @ParsecMedia assesses historical measures of attention to predict future attention levels, using AI/ML
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On the heels of @Digiday reporting that outstream video is a dumpster fire, @guldi has some more justifiable fuel for the flame... medium.com/@guldi/your-quart…

Your Quartiles are Running

Last week Digiday published a story calling outstream metrics into question. The most damning evidence was outstream vendors reporting…

medium.com
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ya think? digiday.com/marketing/ad-buy…

Ad buyers' latest gripe: Outstream video ads playing out of view

Outstream video ads can continue to play after they are no longer in view, inflating completion rates and raising concerns.

digiday.com
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Some buyers are concerned they’re not always getting an accurate look at how their outstream video ads are performing trib.al/Hpfh8B1
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After a great week in @WhistlerBlckcmb with this gnarly crew, I came home to an awesome swag box from @zkubin and the @ParsecMedia team! TY!! #timeteam #endcpm – at Troy, MI
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Without trust and authenticity representing your brand in #InfluencerMarketing you will waste $ and fail. #BISummit insights from @relay_go @republicwirelss @ParsecMedia #DigitalTransformation #CelebrityBrandImpact
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Hey @RoryOFlaherty 👋. We've heard some pretty amazing things about the media team at Mekanism recently...like 🔥 things. How about some time with the #timeteam at Parsec? We can talk ⏱️, 🤳 and maybe even 🇮🇪?
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Legit question for anyone in advertising. If you even have an inkling that somone might not have full attention on your ad, why even spend the money for it?
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Dear @ParsecMedia, who do I need to see about securing an ENDCPM t-shirt? Brilliant. To @joemarchese @thedavidlevy - their positioning sounds familiar, check it. #ATTENTION #media #metrics #engagement
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Capitalizing on time-based data, brands can generate insight from 100% of the consumers exposed to their creatives—and in doing so can start to reach those consumers in more meaningful and sophisticated ways. bit.ly/2Doj2M2
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Great panel on Mobile, Video and Content, future of media @kiphavel @USrHealthcare #KennethRader @CarnivalCruise #AimeeSchmalzle @RyderSystemInc @tberenson @ParsecMedia #BISummit Thank you @Brand_Innovator
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