Hand-picked content from the PR industry and also (importantly) outside it! Also home to the #PRresolutionPodcast 🔊
United Kingdom
Joined February 2015
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PR Resolution retweeted
Big news 🚀. CoverageBook 2 is here. resolution.coveragebook.com/…
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PR Resolution retweeted
#PRmeasurement grumble. I do wish more people would stop inferring that a publication/influencers total audience is the sum of how many people might see that coverage. It's not. Here is the problem & my team's attempt at a solution... coveragebook.com/for/credibl…
PR Resolution retweeted
Why CoverageBook? Because we want sh*t to change 🙏🏼👊🏼😘
Felt good to delete my crap "about Us" page on @coveragebook & replace it with "why us?" instead. i.e. what change do we want to see in #prmeasurement & #prtech - coveragebook.com/why-us/
PR Resolution retweeted
Have you ever got coverage on a site with a DA of 70+? Then you are ~offically~ in the top 9.5% of PRs in the world (kinda)
@coveragebook has analysed 1.7 million pieces of coverage by their DA and here's how it breaks down...
resolution.coveragebook.com/…
PR Resolution retweeted
"Search tells you what people are thinking," says @stellabayles. #TeamHirons is tuned in to today's @PRSA webinar on PR measurement.
PR Resolution retweeted
If you work in PR, you have to listen to this. Thank you for tackling such an important issue @stellabayles and @Mrs_Wadds !
It started as a chat about @WeArePRoofed books & resulted in the most important episode of the #PRresolutionPodcast so far. Listen to me & @Mrs_Wadds talk about diversity in PR; from a team & comms perspective, and practitioner vs. publisher responsibility resolution.coveragebook.com/…
PR Resolution retweeted
It started as a chat about @WeArePRoofed books & resulted in the most important episode of the #PRresolutionPodcast so far. Listen to me & @Mrs_Wadds talk about diversity in PR; from a team & comms perspective, and practitioner vs. publisher responsibility resolution.coveragebook.com/…
PR Resolution retweeted
I'm looking forward to this next week! Really interesting line up of speakers & take on SEO & PR. I'll be explaining how search data can be used to track public feeling, trust and reputation... #PRmeasurement See you nx Thursday 👇
Webinar tickets available for: The Intersection of Digital PR and SEO! Speakers from: @10yetisdigital, @Builtvisible, @Vodafone_Group and @answerthepublic ow.ly/j6bI30rjLIq
PR Resolution retweeted
In the latest edition of @WeArePRoofed, @17_Alicia wrote an brilliant chapter on why it's SO important to lose generalised demographics & 'target audiences' in PR & why data-led more-defined interest groups connect & work better. Here's how to do exactly that using Search data.
Little 🤓 hack for @answerthepublic to get way more ideas about potential target audiences for a type of product or brand. Add in the word "for" after your keyword. e.g. "running for". Then check out the alphabetical results. 208 ideas about niche audiences #searchlistening
PR Resolution retweeted
A great article on why 'share of search' should be used in marketing measurement over 'share of voice'. People of #PublicRelations this could be a gateway to prove the effectiveness of your brand communications...
Could "share of search" replace "share of voice"? It certainly has a shit ton of advantages. marketingweek.com/mark-ritso…
PR Resolution retweeted
Pleased that ethics & responsibility in PR is being discussed, because if this is the only punishment for the huge negative outcome of Cambridge Analytica’s work, we do need to do more as an industry gov.uk/government/news/7-yea…
PR Resolution retweeted
And we're live! The fourth #FuturePRoof book is published today celebrating BME talent. Huge thanks to all the talented authors who gave their time and expertise to share best practice and keep the PR industry learning bit.ly/35MOMIG
PR Resolution retweeted
I chatted with @stellabayles yesterday—listen to our conversation about using data & storytelling in PR (with broadly applicable ideas!) in the #PRresolutionpodcast. resolution.coveragebook.com/…
PR Resolution retweeted
Inspired by @richardbagnall, @AmecOrg Barcelona Principles 3.0, the survey results & the frankly nuts year we've had I feel #PRmeasurment has had a rocket up it's ass to change! My view on where we're at, plus tools & tips (coz we love 'em 😉) #AMECSummit resolution.coveragebook.com/…
PR Resolution retweeted
LOVE this quote from @stellabayles - "If people live their best life on Instagram, they live their real life on Google". Really highlights how important it is to use multiple data sources- and why #search is a critical addition to any research project! #amecsummit
PR Resolution retweeted
Love the focus ethical standards in Barcelona Principles 3.0. More reason to track how people talk about your brand and what they're trying to find out about you too... is it time for @ColeyBird's #amecsummit talk yet?! #PRmeasurement #searchlistening for #reputation
@benclevine on the Barcelona principles 3.0 at #AMECSummit with an important message:
communication measurement and evaluation adhering to ethical standards! #integrity #transaprency in #research
PR Resolution retweeted
There are so many social metrics, which ones should be on your list? First things first, understand the lingo! @Laura_Joint has put together this simple glossary of social media measurement terms you need to know #PRmeasurement #socialmeasurement resolution.coveragebook.com/…
PR Resolution retweeted
A must listen for all PR pros tomorrow!
💡More now than ever, comms has to relate to how people are feeling at the moment. You can gain that insight through 'Search Listening'. Join our webinar TOMORROW 'How search insight can help you truly relate to the public' to learn how #pivotPR #SEOPR bit.ly/pivotPRstrategy
PR Resolution retweeted
Are you in #PR? are you selling in right now? Watch this recording of our webinar 'How to sell in during a pandemic'. Need-to-know info straight from the from the news-desks from the guys at @72pointUS #Publicrelations #mediarelations youtu.be/NlSShYyt_s4
PR Resolution retweeted
3 hours until we go live with our "How to sell in to news desks, right now" webinar. I'll be joined by the news experts at @72pointUS & discussing how to sensitively adapt sell ins and still land coverage. It's filling up, but you still have time to join! bit.ly/sellinwebinar